Daniel Hruska Mtolankhani Mic Wright akusinkhasinkha chifukwa chake Samsung sikufufuzidwa bwino, potengera mbiri yakale ya kampani yaku South Korea yoyendetsedwa ndi mabanja.
Nditabwerako kuchokera kuulendo wamalonda kuchokera ku South Korea mu 2007, ndinapeza mapepala okhudzana ndi ulendowu. Zikuoneka kuti munthu amene ali ndi udindo wogwirizanitsa anthu "anakanikiza batani lolakwika". Panthawiyo ndinali kugwira ntchito Zojambula ndipo inanyamuka kupita ku Korea limodzi ndi gulu la atolankhani aku Britain ndi atolankhani ena angapo. Unali ulendo wosangalatsa. Ndawona zida zachilendo zomwe zidapangidwira msika waku South Korea, zili ndi kukoma kimchi ndipo adayendera mafakitale ambiri.
Kuphatikiza pa maulendo anga aukadaulo, Samsung inali kukonzekera msonkhano wa atolankhani wa foni yake yaposachedwa - F700. Inde, ichi ndi chitsanzo chomwe chimagwira ntchito yofunika kwambiri milandu ndi Apple. IPhone inali itadziwika kale kwa anthu panthawiyi, koma inali isanagulitsidwe. Samsung inali yofunitsitsa kuwonetsa kuti ili ndi tsogolo la mafoni a m'manja m'manja mwake.
Anthu aku Korea ndi anthu aulemu kwambiri, koma zinali zotsimikizika kuti sanakondwere kwenikweni ndi mafunso athu. Chifukwa chiyani F700 sinatichotse mpweya? (Zowonadi, sitinanene kuti, "Chifukwa idayankha ngati munthu wopumula pampikisano wamaola makumi anayi a Resident Evil.")
Nditabwerera kuchokera ku Korea, ndikuwerenga lipoti losadziwika bwino la ubale wapagulu, ndidazindikira kuti Samsung idawona F700 ngati "chipambano chachikulu" chomwe chidasokonezedwa ndi "malingaliro oyipa a gulu la Britain longofuna kubwerera ku hotelo yake, yomwe idawalamulira paulendo wawo. ." Zimenezo, anzanga okondedwa aku South Korea, ndi zimene timatcha kusiyana kwa chikhalidwe.
Chipangizo chosowa chojambula chomwe chinali chokhumudwitsa, F700 idakalipo mpaka lero ngati chizindikiro cha Samsung kuti inalipo pamaso pa iPhone, ndi Apple monga umboni wakuti mapangidwe a South Korea asintha kwambiri kuyambira kuwululidwa kwa chipangizo cha Cupertino iOS.
Mu 2010, Samsung idayambitsa Galaxy S, chipangizo chosiyana kwambiri ndi F700. Iwo samawoneka ngati akuchokera ku mndandanda womwewo konse. Chifukwa chake Apple idati masanjidwe a zinthu pa Galaxy S akufanana kwambiri ndi iPhone. Ena a iwo ali ndi mapangidwe ofanana kwambiri. Apple idapita patsogolo ndikudzudzula Samsung pakutengera mapangidwe a mabokosi ndi zida.
Mawu ochokera kwa mkulu wa gulu la mafoni a Samsung, a JK Shin, adavomerezedwa ngati umboni kukhothi, zomwe zidapangitsa kuti zonena za Apple zikhale zolemetsa kwambiri. Mu lipoti lake, Shin akuwonetsa nkhawa yake yolimbana ndi omwe akupikisana nawo olakwika:
"Anthu otchuka kunja kwa kampaniyo adakumana ndi iPhone ndipo adanena kuti 'Samsung ikugona.' Takhala tikuyang'anitsitsa Nokia nthawi yonseyi ndikuyang'ana zoyesayesa zathu pamapangidwe apamwamba, ma clamshell ndi ma slider. "
"Komabe, kapangidwe kathu ka Zokumana nazo Zogwiritsa Ntchito Akafananizidwa ndi iPhone ya Apple, zimasiyana kwambiri. Ndivuto la kapangidwe kake.”
Lipotilo likuwonetsanso kuyesetsa kwa Samsung kuti apatse mtundu wa Galaxy kumva m'malo mongotengera iPhone. "Ndikumva zinthu monga: Tiyeni tichite chinachake monga iPhone ... pamene aliyense (ogwiritsa ntchito ndi anthu ogwira ntchito) akulankhula za UX, amafanizira ndi iPhone, yomwe yakhala yovomerezeka."
Komabe, mapangidwe ali kutali ndi vuto la Samsung lokha. M'chilimwe kope International Journal bungwe Umoyo Wantchito ndi Wachilengedwe Samsung yadziwika kuti ndiyomwe imayambitsa mavuto ambiri azaumoyo mumakampani a semiconductor.
phunziro Leukemia ndi non-Hodgkin's lymphoma mu semiconductor ogwira ntchito ku Korea akulemba kuti: "Samsung, kampani yayikulu kwambiri padziko lonse lapansi yaukadaulo yaukadaulo ndi zamagetsi (yoyesedwa ndi phindu), yakana kutulutsa deta yokhudzana ndi njira zopangira zomwe zimakhudza ogwira ntchito zamagetsi ndipo yachedwetsa kuyesa kwa ofufuza odziyimira pawokha kuti apeze zofunikira."
Ndemanga yochokera ku gwero lina pa mfundo zomwezo pamalingaliro a Samsung motsutsana ndi mabungwe ndi kuwongolera kwathunthu kwa kampaniyo:
"Mfundo zakale za Samsung zoletsa kukhazikitsidwa kwa mgwirizano wakopa chidwi cha otsutsa. M'mabungwe ambiri a Samsung, kupanga mfundo zomwe zimayendetsa ntchito za mabungwe ambiri ang'onoang'ono zimakhazikika.
"Kuyika pakati pakupanga zisankho kumeneku kwadzudzulidwa kwambiri ndi osunga ndalama omwe akukhudzidwa ndi magwiridwe antchito a Samsung Gulu."
Samsung ndi chotchedwa chaebol - imodzi mwamabanja omwe akulamulira anthu aku South Korea. Monga Mafia, Samsung imakonda kusunga zinsinsi zake. Kuphatikiza apo, mayendedwe a ma chaebols amatambasulidwa pafupifupi msika uliwonse ndi mafakitale mdziko muno, akupeza chikoka chandale.
Sizinali zovuta ngakhale pang’ono kwa iwo kuchita chinyengo kuti apitirizebe kukhala ndi udindo. Mu 1997, mtolankhani waku South Korea Sang-ho Lee adalandira zojambulidwa mwachinsinsi pazokambirana pakati pa Wachiwiri kwa Wapampando wa Gulu la Samsung Haksoo Lee, Kazembe waku Korea Seokhyun Hong, ndi wofalitsa. Joongang Daily, imodzi mwamanyuzipepala otchuka kwambiri ku Korea okhudzana ndi Samsung.
Zojambulazo zidapangidwa ndi gulu lachinsinsi la ku Korea NIS, zomwenso zakhala zikukhudzidwa mobwerezabwereza ndi ziphuphu, ziphuphu ndi kuwononga ndalama. Komabe, matepiwo adawulula kuti Lee ndi Hong akufuna kupereka pafupifupi mabiliyoni atatu omwe adapambana, pafupifupi 54 biliyoni ya Korona yaku Czech, kwa ofuna kukhala purezidenti. Nkhani ya Sang-ho Lee idadziwika ku Korea pansi pa dzina Ma X-Files ndipo zidakhudza kwambiri zochitika zina.
Hong adasiya ntchito ngati kazembe pambuyo pakufufuza kovomerezeka kwa Samsung pakuthandizira zipani zandale. MU kukambirana (Chingerezi) ndi Cardiff School of Journalism and Cultural Studies, Lee akulankhula za zotsatira zake:
“Anthu anazindikira mphamvu ya likulu pambuyo pa nkhani yanga. Samsung ili ndi Joongang Daily, ndikuipatsa mphamvu zomwe sizinachitikepo chifukwa chuma chake ndi champhamvu kwambiri pakutsatsa kwakukulu. "
Panthawiyo Lee anali wopanikizika kwambiri. "Samsung idagwiritsa ntchito njira zamalamulo kuti indiletse, kotero sindikanatha kuwatsutsa kapena kuchita chilichonse kuti achite mantha pang'ono. Kunali kutaya nthawi. Ananditchula kuti ndine wovuta. Chifukwa anthu amaganiza kuti milandu yamilandu yawononga mbiri ya kampani yanga," akufotokoza Lee.
Ndipo komabe, Samsung idakwanitsa kulowa m'mavuto popanda Lee. Mu 2008, apolisi anafufuza nyumba ndi ofesi ya yemwe anali wapampando wa kampaniyo panthawiyo, a Lee Kun-hee. Anasiya ntchito nthawi yomweyo. Kafukufuku wotsatira adapeza kuti Samsung idasunga thumba laling'ono kuti lipereke ziphuphu kwa oweruza ndi andale.
Pambuyo pake, a Lee Kun-hee anapezeka ndi mlandu wobera ndalama komanso kuzemba misonkho ndi Khothi Lalikulu la Seoul pa Julayi 16, 2008. Otsutsa adafuna kuti akhale m'ndende zaka zisanu ndi ziwiri ndi chindapusa cha $ 347 miliyoni, koma pamapeto pake wozengedwayo adapeza chindapusa cha zaka zitatu ndi chindapusa cha $ 106 miliyoni.
Boma la South Korea lidamukhululukira mu 2009 kuti athe kuthandiza pazachuma kukonzekera Masewera a Olimpiki Ozizira a 2018 Lee Kun-hee tsopano ndi membala wa Komiti Yadziko Lonse ya Olimpiki ndipo adabweranso kudzatsogolera Samsung mu Meyi 2010.
Ana ake ali ndi maudindo akuluakulu pagulu. Mwana wamwamuna, Lee Jae-yong, amagwira ntchito ngati purezidenti komanso wamkulu wa Samsung Electronics. Mwana wamkazi wamkulu, Lee Boo-jin, ndi pulezidenti ndi CEO wa kampani ya hotelo yapamwamba ya Hotel Shilla, komanso pulezidenti wa Samsung Everland theme park, yomwe ndi kampani yomwe ili ndi gulu lonse la conglomerate.
Nthambi zina za banja lake zikuchita nawo bizinesiyo. Abale ake ndi ana awo ndi a utsogoleri wamakampani ndi mabungwe aku Korea. Mmodzi mwa adzukuluwa ali ndi udindo wapampando wa CJ Group, kampani yomwe imagwira nawo ntchito yopanga zakudya ndi zosangalatsa.
Wina m'banjamo amayendetsa Saehan Media, m'modzi mwa opanga zazikuluzikulu zama media opanda kanthu, pomwe mlongo wake wamkulu ali ndi Hansol Group, wopanga mapepala wamkulu kwambiri mdziko muno omwe ali ndi chidwi ndi zamagetsi ndi mauthenga. Wina mwa alongo ake adakwatiwa ndi tcheyamani wakale wa LG, ndipo womaliza akukonzekera kutsogolera Gulu la Shinsegae, malo ogulitsa kwambiri ku Korea.
Komabe, ngakhale mumzera wa Lee muli "nkhosa zakuda". Abale ake akulu, Lee Maeng-hee ndi Lee Sook-hee, anaimbidwa mlandu mchimwene wawo mu February chaka chino. Akuti ali ndi ufulu wolandira magawo mazana a mamiliyoni a madola a Samsung omwe adasiyidwa ndi abambo awo.
Chifukwa chake zikuwonekeratu kuti mavuto a Samsung amayenda mozama kwambiri kuposa mkangano wamalamulo ndi Apple. Ngakhale Apple nthawi zambiri imakhala pagulu kudzudzulidwa chifukwa cha zikhalidwe m'mafakitale aku China omwe amalumikizana nawo, Samsung sinaphimbidwenso kwambiri ndi atolankhani aku Western.
Monga mpikisano wofunikira wa Apple pamsika wamapiritsi (kupatula Nexus 7 ya Google) komanso ngati kampani yokhayo yomwe imapanga ndalama kuchokera ku Android, Samsung iyenera kuyang'aniridwa kwambiri. Lingaliro la South Korea yonyezimira, yamtsogolo komanso yademokalase mwina yakwera chifukwa cha North Korea yachikominisi yoyandikana nayo.
Zoonadi, Kumwera kumveka bwino chifukwa cha kupambana kwake mu mafakitale ogula zamagetsi ndi semiconductor, koma kugwidwa kwa chaebols kumakhala ngati chotupa choopsa. Ziphuphu ndi mabodza zili ponseponse m'dziko la Korea. Konda Android, dana ndi Apple. Osapusitsidwa kuganiza kuti Samsung ndiyabwino.
nkhani yabwino :)
Ziganizo ziwiri zomaliza ndi zabwino kwambiri.
Nkhani yochititsa chidwi ... Ndi anthu amasiku ano okha, chabwino, palibe nthawi ya chirichonse ndipo zonse zomwe mukusowa ndi chidziwitso chaching'ono, malingana ndi zomwe munthu angathe kuzindikira nthawi yomweyo ndi mbali imodzi kapena ina.
Mwaona chifukwa Megaupload. Zinali zofunika kwambiri kuti atolankhani aku Czech ndi akunja afotokozere munthu yemwe akufunsidwayo kuti "Nkhumba yonyansa yonenepa ija yomwe imachirikiza piracy!" Koposa zonse, ziwonetsedwe kuti ali ndi magalimoto angati komanso ndalama zotani! Ndipo nyumba yaikulu! Zonyansa !!!" Ndipo nthawi zambiri munthu wakhalidwe labwino amatha kuwerenga momwe zonse zinalili zopusa komanso zopangira ...
Zomwezo ndi Apple vs. Samsung. Anthu amalavulira Apple chifukwa chokhala "chamanyazi komanso otha kuweruza, ooh! Ndipo iPhone yawo, ooh, sindidzayitenga!
Choyipa kwambiri pazochitika zonse ndikuti atolankhani adanenanso za chochitikacho movutikira komanso mwachiphamaso, ndipo anthu (kapena unyinji) adawona kuti Apple ndi yoyipa ndipo aku Korea ndi milungu, zomwe zimawonekeranso pakugulitsa. Zoonadi, ngakhale Apple ili ndi zolakwika zake zazikulu, koma kwenikweni inali bizinesi yosalungama kwambiri kwa Samsung, ndipo mwatsoka, omenyana nawo pazokambirana sadziwa kwenikweni zomwe akuchita ndi kampaniyi.
Ndidakhala ndi mwayi wocheza ndi anthu angapo aku South Korea komanso momwe wolemba amalembera apa kuti zinthu sizili bwino momwe timaganizira kuti apa ndi bodza. Amakhala kumeneko pamlingo wapamwamba komanso wabwino kwambiri kuposa kuno kapena ku US, komwe kuli kusiyana kwakukulu.
Apo ayi ku Samsung. Wolembayo amakondera kwambiri kwa iye ndipo nkhani yake imayang'ananso mbali imodzi yokha. Sindisamala kuti ndani amene apambana pa Samsung vs. Apple, ndikuganiza kuti Samsung iyenera kuti idakopera iphone yoyamba chifukwa inali kumbuyo kwambiri. Komabe, Samsung ndi gulu lake nthawi zonse amatha kuthamangitsa apulo pazogulitsa zake. Iwo okha alibe malingaliro apamwamba apamwamba monga Jobs ndi Apple (tidzawona momwe Apple ingayendetsere popanda Ntchito :) ), koma angapeze zambiri kuchokera ku lingaliro limenelo! Zachidziwikire, sindine wothandizira kukopera, koma ngati apulo atagulitsa "layisensi" kapena china chake makampani awiriwa adagwirizana, zikanakhala zabwino kwambiri kwa makasitomala omaliza. Kupanda kutero, Google iyika makampani onsewa m'matumba awo nthawi imodzi :D.
Kuti Samsung Management. Mfundo yakuti banja lonse liri lolumikizana mu kampani si zachilendo Mwachitsanzo makampani ambiri ku Ulaya ndi ku USA. Komanso, kulowererapo m'magawo angapo amakampani ndikwachilendo, ndipo umu ndi momwe kampani iliyonse yopambana iyenera kuchitira. Monga mbadwa ya ku Zlín, nditchula ndithu kuti Baťa sanangochita malonda ndi nsapato ;-), koma ankapanga pafupifupi chilichonse.
Chifukwa chake, ndikufunira zabwino zonse pazamagetsi pa Samsung ndi Apple ;-)
Ndi positiyi, ndimangofuna kutsutsa nkhani yotentha kwambiri ya wolemba waku Britain.
Palibe chokhumudwitsa, koma mungapatse chitsanzo komwe Samsung idapita patsogolo kuposa Apple? Ndipo ndi liti pamene adakwanitsa kupitilira Apple pazogulitsa zake? Pomaliza, ndikufuna kunena kuti sindinapeze funso limodzi la moyo wa munthu wamba waku South Korea m'nkhaniyi, kotero sindikumvetsetsa zomwe mukunamizira wolemba zabodza.
Ndimagwira ntchito ku kampani yomwe idagulidwa ndi mayiko ambiri aku South Korea ndipo ndinganene kuti malingaliro awo otilemekeza ndi odabwitsa. Ndine wokondwa kuti anatigula. Koma amakhalanso ndi mbali zawo zamkati, komwe salola aliyense kulowamo komanso malingaliro osiyana kwambiri a banja ndi bizinesi. Momwe banja limalumikizirana ndi kampaniyo sizingafanane ndi makampani akumadzulo. PS: sizikundivutitsa ine ndekha, adakweza kampani yathu pamwamba. :-)
Chabwino, kampani yanga yakale, yomwe inkayendetsedwa ndi Ajapani, idakweza anthu onse momwe ndingathere panjira yopita ku Blazinca.
ndizomwe ndimatcha PR Apple, kapena kusokoneza ubongo:-D
"... Magulu aku Britain amangofuna kubwerera ku hotelo yake yomwe adakhalako panthawi yochezera." Kumeneko ndiko kusiyana kwa chikhalidwe, mwatsoka. (Nkhaniyi, ngati sinalingaliridwa kuyambira pachiyambi ngati mawonekedwe odabwitsa a kalilole waku America, imamveka mwachidwi ngakhale patsamba la Apple-fan, ndipo akunena zina.)
:D olemba (a Britain ndi a nkhaniyi) adapeza America. Kampani iliyonse yayikulu ndi mafia omwe ali ndi zokopa zamphamvu osati mu ndale zokha, koma Apple ndizosiyana. Ngati zikanati zilembedwe momwe zonse zimagwirira ntchito ku USA, zomwe zimasewera bwino ndipo nthawi yomweyo ndi zinyalala zazikulu, zomwe zikanakhalanso kuwerenga kwabwino. Kungotchula zitsanzo zingapo: FED, dola ya US, Iraq, Libya, ndi zina zotero. Chifukwa chiyani United States, yomwe imateteza ufulu wa anthu, siukira Somalia kapena Zimbabwe? Ndipo chifukwa chiyani Libya ndi Iraq? Nanga bwanji makampani amafuta aku US? Kodi inunso ndinu oyera? Ndikuganiza kuti nkhaniyi ili pansipa.
Pomaliza, nkhaniyi imabweretsa malingaliro osiyana pa mpikisano. Palibe paliponse m'nkhaniyi pakunena kuti US ndi "woyera" kapena "waumulungu". Kwenikweni, sizikufanana ndi US konse. Cholemba chanu chikungowonetsa kukhumudwa kwanu ndi United States. Yesetsani kuyang'ana dziko kuchokera kumbali yachiyembekezo. :-)
zoipa kwambiri kuti mwatuluka. Ndimalemba momveka bwino kumayambiriro kwa ndemanga kuti kampani iliyonse yayikulu ndi mafia, osati aku America okha. Ndangotchula za America chifukwa Apple ndi kampani yaku America ndipo kuno ku Czech Republic nthawi zambiri zomwe zili ku America ndizabwino komanso Kum'mawa ndizoyipa;)
Nkhani yosangalatsa kwambiri. Sindikuganiza kuti wolembayo anali wokondera kwambiri, mwina pang'ono, koma sizimapweteka kuvomereza mfundo zonse moyenera. Inemwini, mwachitsanzo, zidandivutitsa pang'ono pomwe Apple inkanunkhiza m'ma TV chifukwa cha zomwe zili m'mafakitole a ogulitsa ake ku China. Ndikunena kutsogolo, sindimagwirizana kwambiri ndi zinthu zonyansa za ogwira ntchito, koma chifukwa chiyani Apple adanyozedwa chifukwa cha izi? Kunena zowona, ngati ndili ndi wondigulira kampani yanga, mwina sindisamala ngati antchito ake ali ndi mwayi wosankha chakudya chamasana katatu. Apanso, ndikutsutsana ndi mawu olakwika, koma chifukwa chiyani mlanduwu unajambulidwa mu mbiri ya Apple? Masiku ano, palibe amene amakumbukira dzina la kampani ya ku China, koma pafupifupi aliyense (makamaka otsutsa a Apple) amagwirizanitsa ndi Apple. Nthawi yomweyo, Apple ndi imodzi mwamakampani abwino kwambiri padziko lonse lapansi pankhani ya chikhalidwe chamakampani. Koma ndimakhala pafupi ...
Palibe kukayikira kuti South Korea ndi dziko lotukuka lomwe lili ndi chuma champhamvu komanso, mulimonse, moyo wapamwamba. Mwina ana a pulayimale okha omwe ali ndi vuto ndi geography angakayikire izi. Koma ndithudi, kumene kuli chuma champhamvu, mphamvu ndi ndalama, palinso ziphuphu, ziphuphu, ziwembu, mabodza ndi mafia. Sizindidabwitsa ndipo mwanjira ina sindimayembekezera kuti Samsung wamkulu wamalonda akhale woyera.
Samsung ikufuna kulamulira msika wa smartphone uku ikutengera Apple. Kopera sikudzapambana konse, KUKOPA koyambirira.
Nthawi zambiri kwenikweni. Ndizomwe zimatchedwa njira yotsutsa (ena ndi mtsogoleri, wotsatira ndikuyang'ana - izi ndizo maziko a malonda ...) Tengani Coca-Cola ndi Pepsi mwachitsanzo. Kapena wotsatira nthawi zina amatha kuposa mtsogoleri, monga Kofola adachitira pano.
Monga wothandizira Android, ndikuwona zoipa mu Samsung. Mafoni awo ali odzaza ndi zoyambitsa zonyansa, amawonongeka, amachedwa, ndi zina zotero. Ndili ndi Galaxy Note ndekha, chifukwa ndi Samsung yokhayo yomwe ili pafupi kwambiri ndi yangwiro, koma nthawi iliyonse yomwe ndinali ndi mwayi woyesera Google yamagazi. Nexus, chinali china chake chosiyana kwambiri. Kusintha kumodzi pambuyo pa mzake, Android yoyera yopanda ballast, nthano chabe. Mwa izi, Apple ili ndi dzanja lapamwamba, imapanga HW ndi SW palimodzi. Ngati Google yokha idapanga Android, sipakanakhala Samsung, LG, Sony, HTC, ndi zina zotero, ikanakhala nthano ndipo Android posachedwa ikupuma pazidendene za iOS. Kupanda kutero, nkhaniyi ndi yabwino, yowerengeka komanso ngakhale sindine wokonda Apple, kuwonjezera apo, pafupifupi wotsutsa, ndimakonda kuwerenga malingaliro a mbali inayo :-)
nkhani yopusa mwamtheradi.
Kumasulira koyipa kwambiri