Zomwe Apple idamaliza, Google idangoyamba kumene

Ambiri malonda masiku ano, kampani amasindikiza zotsatira zachuma kwa kotala yapitayi, amenenso anali kotala yotsiriza ya khumi. Zinalinso zosangalatsa kuchokera kuzinthu zamakono, monga makampani ambiri adalengeza zinthu zosangalatsa. Mwachitsanzo, iPhone 11 inali yodabwitsa, ndipo momwe zinthu zilili pa AirPods ndizoti nthawi yawo yobweretsera yasunthidwanso, nthawi ino mpaka kumayambiriro kwa Marichi. Makampani ena amatero ale sizinachite bwino, Samsung idalemba kutsika kwapachaka kwa phindu pafupifupi 40% % ndi malonda amaseweraí zatsikanso, makamaka chifukwa cha kulengeza kwa m'badwo wotsatira mu mawonekedwe a PlayStation 5 ndi Xbox Series X ndikutulutsa kumapeto kwa chaka chino.

Apple kachiwiri anadzitamandira manambala ojambulidwa, koma adalengeza kumapeto kwa chaka cha 2018 kuti sichidzafalitsanso kuchuluka kwa zinthu zomwe zagulitsidwa, koma malonda awo okha. Kampaniyo idalungamitsa izi ponena kuti ichi si chizindikiro chofunikira kwambiri, makamaka pamene idayamba kugulitsa zinthu zamitundu yosiyanasiyana. Mwachidziwitso, komanso mu nthawi, pamene ankaganiziridwa mofalay ndipo adakumananso ndi nkhawa za kuchuluka kwa zinthu zomwe zimafunikira. Kuchokera pamalingaliro a anthu wamba, mutha kunena kuti Apple safuna kugwiritsa ntchito mawu oti "kuchepa" nthawi zambiri pamawerengero ake. kuposa mawu amatsenga "kukula". Kupatula apo, Microsoft idasiyanso kutulutsa manambala ogulitsaí Xbox One pamene izo zinalia kangapo kutsika kuposa manambala a mpikisano wa PS4.

Zosiyana ndi zomwe zidachitika tsopano ku kampani yayikulu ya Google, Alphabet. Kwa nthawi yoyamba, idalengeza zotsatira zazachuma monga momwe amasindikizira ziwerengero zamapulatifomu, chifukwa chake tinatha kwa nthawi yoyambazDziwani momwe ntchito monga YouTube kapena Maps zikuchitira. Je ku komanso nsanja yosangalatsa yotsatsa kampani yomwe imapanga phindu lalikulu kuchokera kuzinthu zotsatsa.

Komabe, pali zinthu zingapo zomwe zisanachitike kusinthaku. Choyamba, mwina chocheperako, ndichakuti mkulu wakale wagawo la Android ndipo pambuyo pake wamkulu adatenga utsogoleri wa kampaniyo.ý CEO wa Google Sundar Photosi. Oyambitsa Sergey Brin ndi Larry Page akupitirizabe kukhala pa bolodi bungwe kampani. Kuphatikiza apo, kampaniyo sinathe kukwaniritsa zomwe zikuyembekezeka kwa nthawi yayitali. Phindu logwira ntchito linali $ 9,3 biliyoni ngakhale kampaniyo ikuyembekeza $ 600 miliyoni zina. Aka ndi kakhumi kuti Google yalephera kukwaniritsa zomwe ikuyembekezera. Komanso sizinakwaniritse malonday zomwe zikuyembekezeredwa 46,9 biliyoni, zidakwanay "kokha" 46,1 biliyoni.

Chifukwa chake titha kunena kuti kuwululidwa kwatsatanetsatane kunali njira yokhutiritsa osunga ndalama kwakanthawi omwe angakhale akukayikira kutchuka kwa ntchito zapayekha. Ndipo kuphimba maso awo kuti kampaniyo singakwaniritse malonjezo ake. Komabe, ndizosangalatsa kuti ndalama zapachaka za YouTube zapitilira $ 15 biliyoni, zomwe zikutanthauza kuti amapeza $ 7,50 pachaka.u kwa aliyense wogwiritsa ntchito nsanja. Koma kampaniyo ikukhulupirira kuti YouTube ikadali ndi mwayi wokweza chuma.

Ntchito zamtambo, kumbali ina, zikupitilira zomwe zikuyembekezeka ndipo chaka chino ziyeneray kupanga $10 biliyoni. Sizinali zambiri poyerekeza ndi omwe akupikisana nawo a Amazon Web Services ndi Microsoft Azure, koma kuti magawowa akukula angapangitse osunga ndalama kukhala osangalala. Kusaka ndi chiyani?če, idatumiza $27,2 biliyoni muzopeza kotala lokha lokha.

Kuchokera pamalingaliro azaka zonse, Google idakula, ikunena kukula kwa 18%, kapena $ 162 biliyoni. Kampaniyo idakulanso potengera kuchuluka kwa antchito, pomwe mu 2018 idalemba anthu 98, pakutha kwa 771 inali kale 2019.

Chitsime: WSJ