Jaromir Miko Kale kwambiri asanalengeze za ntchito yolembetsa ya Apple TV +, panali zonena kuti ntchito zapaintaneti zidayamba kupitilira makanema apawailesi yakanema. Komabe, kusuntha kwa owonera uku sikunachitike mwachangu, chifukwa chake ntchito zotsatsira pa TV zidayamba kunenedwa mozama kwambiri chaka chatha.
Kumayambiriro kwa chaka cha 2019, tidawona kulengeza kwa ntchito ya Apple TV +, yomwe, poyang'ana zake zomwe, idakhala njira yabwino ngakhale kwa omwe adalembetsa kale Netflix kapena Amazon Prime Video. Kuphatikiza apo, makampani akuluakulu a chingwe ku USA, Disney, AT&T ndi Comcast, nawonso ayamba kuchitapo kanthu kwambiri pamsika uno. Ndipo ngakhale AT&T ndi Comcast aziwonetsa zogulitsa zawo chaka chino, Disney adagula kale Hulu service yotsatsira chaka chatha ndikuyambitsa Disney +. Utumiki uliwonse udabweretsa chosiyana ndi Disney, koma onse adawonetsa chithunzithunzi chazovuta.
Izo zikhoza kukhala chidwi inu
Amaya Toman Ngakhale kuchepa kwa olembetsa ma TV a cable kudafika pachimake chaka chatha, ntchito zotsatsira zikutaya ndalama. Ndipo izi zikugwiranso ntchito kwa Netflix, yomwe, ndi olembetsa opitilira 158 miliyoni padziko lonse lapansi, imagwira ntchito makamaka chifukwa cha ma bond ndi ngongole zokwana $ 13 biliyoni. Ty imayika ndalama pogula mafilimu ndi ziwonetsero zatsopano, zopanga zoyambirira, komanso pakupanga zomangamanga.
Poyambirira, Disney adagawana ziwerengero zachisangalalo: m'masiku oyamba kukhazikitsidwa, ogwiritsa ntchito miliyoni 10 adalembetsa ku Disney +, koma ambiri adangopanga mndandanda wa The Mandalorian, nyengo yoyamba yomwe idatha kumapeto kwa chaka ndipo yachiwiri sinali. kuyembekezera mpaka kugwa. Kampani ya Walt Disney, monga mwiniwake watsopano wa Hulu, adavomerezanso kuti ikuyembekeza manambala obiriwira pa ntchitoyi mu 2023 koyambirira kwa chaka chomwechi, malinga ndi katswiri wamaphunziro Stephen Flynn, Netflix ikhozanso kutuluka ngongole. Phindu loyamba la ntchito ya HBO MAX silikuyembekezeka mpaka 2024.
Izo zikhoza kukhala chidwi inu
Pakalipano, makampani omwe sanakhalepo mu makampani a TV ali m'malo abwino kukonzekera nkhondo yamalonda yomwe ikubwera. Apple ikhoza kulipira kutayika kwa ntchito yake pogulitsa mafoni ndi zipangizo zina, komanso chifukwa cha App Store ndi kugulitsa ntchito zina monga iCloud kapena Apple Music. Amazon ilibe chilichonse chodetsa nkhawa. Kampaniyo imalipira zotayika zomwe zawonongeka ndi Prime Video pogulitsa chilichonse kwa makasitomala omaliza, komanso popereka ntchito zamtambo kwa makasitomala abizinesi. Kwa makampaniwa, kukulitsa phindu potengera kutchuka sikuli kofunikira.
Komabe, Disney, Comcast ndi AT&T adayenera kudzipangira okha mpikisano poyambitsa ntchito zawo zotsatsira kuti athe kuchirikiza wailesi yakanema yaku America yomwe ikufayo. Ngakhale kupambana kodula kumeneku kungakhale kokwera mtengo kwambiri. Chilichonse chimadalira osati pamitengo yolembetsa, komanso pazomwe zili zoyambirira komanso kuchuluka kwa kufalitsa kwake. Ndi kanema wawayilesi, palibe chifukwa chotulutsa zatsopano nthawi zambiri, koma ngati kampani ikulephera kupanga zinthu zabwino kwa nthawi yayitali, imataya owonera. Pa nthawi yomweyi, chiwerengerocho komanso chidwi cha otsatsa chimachepa. Mwamwayi, wailesi yakanema imatha kubweza zotayika izi ndi ndalama zomwe imapeza kuchokera kwa omwe amagawa.
Izo zikhoza kukhala chidwi inu
Ulalowu ukusowa mu njira yogawa yotumizira. Koma zikutanthauza kuti ndalama zonse kuchokera kwa ogwiritsa ntchito zimapita mwachindunji ku kampani yomwe imapereka chithandizo, ndipo sichiyenera kugawidwa ndi wogawa. Koma m'dziko la mautumiki, palibe pafupifupi malo otsatsa. Mfundo yakuti makasitomala amatha kuwonera The Irishman or Friends popanda nthawi yopuma malonda ndi malo ogulitsa kwambiri a ntchito zotsatsira. Mu izi, komabe, mautumiki aumwini amavomereza, ndipo chifukwa chake, chinthu chokhacho chokhacho chomwe chimapangitsa kuti apambane bwino pamsika uno ndi okhutira.
Ngati ntchitoyo siibwezeretsanso mwamsanga, ilibe khalidwe lokwanira kapena lakale kwambiri komanso lachikale, wogwiritsa ntchitoyo adzatuluka muutumiki ndipo bizinesi pakati pa kampani ndi kasitomala imathera pamenepo. Malinga ndi mkulu wa kafukufuku wa Ampere Analysis Richard Broughton, chinsinsi cha kupambana kwa mautumiki akuluakulu ndikuti akhoza kuyambitsa mndandanda watsopano umodzi sabata iliyonse. Owonerera amatha kuwonera mndandanda watsopano koma wocheperako kuposa mndandanda womwe wapambana mphoto koma wakale.
Malinga ndi a New York University Stern School of Business Associate Pulofesa Jamyn Edis, 2020 ikhala chaka cha The Hunger Games pama TV.
Zachabechabe. Sali m’malo alionse opindulitsa. Apple TV + imapeza zochepa mopusa, palibe amene amalipira, okhawo omwe ali ndi chaka chaulere ali nazo. Iye ndi wogwetsa mtheradi.