Kampeni yotsatsa ya Apple pazinsinsi za ogwiritsa ntchito ikupitilira. Chikwangwanicho chimapachikidwanso pafupi ndi Khoma la Berlin

Apple ikupitiliza kampeni yake yotsatsa polimbana ndi chinsinsi cha ogwiritsa ntchito. Pambuyo pa kampeni ku Las Vegas, tikusamukira ku Europe. Zikwangwani zakuda ndi zoyera zitha kuwoneka kale m'mizinda ina yaku Germany.

Kampeni yonse ya Apple idayamba ku Las Vegas. Yoyamba mwa zikwangwani zakuda ndi zoyera zidawonekera msonkhano wa CES 2019 usanayambe. Chizindikiro chachikulu "Zomwe zimachitika pa iPhone yanu, zimakhala pa iPhone ..." chinawalitsa alendo omwe akubwera. Ndizofotokozera za "tagline" yodziwika bwino ya kanema, yomwe ndi "Zomwe zimachitika ku Vegas, zimakhala ku Vegas."

Masitepe ena kenaka analunjikitsidwa ku Canada. Zikwangwani zinawonekeranso m'malo osankhidwa bwino. Mwachitsanzo, mmodzi wa iwo anali atapachikidwa kutsogolo kwa nyumba ya kampani ya Alfabeti. Chikwangwanicho chinali ndi mawu akuti "Tili pantchito yoti tisakhale ndi zanu." Uthengawu ukuukira momveka bwino Google, yomwe ili ndi zilembo za zilembo. King Street ndiye adakongoletsedwa ndi ina ndi mawu akuti "Zinsinsi ndi Mfumu."

Njira yotsatira - Khoma la Berlin

Germany ili ndi chuma champhamvu ndipo ndi msika wina wofunikira wa Apple. Zikwangwani zake tsopano zayamba kuonekeranso pano. Chodziwika kwambiri chingapezeke, mwachitsanzo, mumzinda wa Hamburg. Doko ndi amodzi mwamalo ofunikira azamalonda apadziko lonse lapansi ndipo monyadira amadzitcha khomo lopita kudziko lapansi.

Mawu akuti "Das Tor zur Welt. Nicht zu deinen Informationen" angatanthauzidwe kuti "Gateway to the world. Osati chidziwitso chanu." Wina ndiye "Verrät so wenig über Hamburger wie Hamburger" atamasulira kuti "Amawulula pang'ono za hamburgers ngati hamburger".

Zithunzi

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Kutsatsa kwachinsinsi kwa Apple ku Germany

Zolemba za Kampeni

Kutsatsa kwachinsinsi kwa Apple ku Germany

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Kutsatsa kwachinsinsi kwa Apple ku Germany

Kampani yosangalatsa kwambiri idaziyika ku Berlin. Nkhondo yachiŵiri ya padziko lonse itatha, mzindawu unagaŵidwa m’zigawo zinayi zokhalamo anthu. Iliyonse inali m'modzi mwa maulamuliro opambana, mwachitsanzo, Soviet Union, France, Britain ndi America. Pambuyo pake, French, Britain ndi America adalumikizana ndikupanga "West Berlin". Soviet zone anaima motsutsa izo monga "East Berlin". Mzindawu unagawidwa ndi Khoma lodziwika bwino la Berlin panthawi ya Cold War.

Apple mwachiwonekere sichiwopa kunena za kulumikizana kwa mbiri yakale. Chikwangwani chinaikidwa posachedwa pamalire ndi Khoma la Berlin ndi uthenga "Willkommen im sicheren Sektor" mwachitsanzo, "Welcome to the safe zone". Zomwe, ndithudi, sizimangokhudza chitetezo cha iOS, komanso adadzilola kukumba pang'ono m'mayiko omwe ali kum'mawa kwa magawano a ndale padziko lapansi.

Kenako Tim Cook akuwona Kulimbikitsa zachinsinsi ndipo ipitiliza kukankhira mbali zonse ngati gawo lalikulu la Apple.

Chitsime: 9to5Mac