Ondrej Holzman Apple nthawi zambiri imasintha dongosolo lomwe lidakhazikitsidwa kulikonse komwe lidafika. Ambiri akuyembekezera zomwezo tsopano kuti Tim Cook watsala pang'ono kulowa mgulu lazinthu zatsopano. Chidziwitso choyembekezeredwa kwa nthawi yayitali cha chipangizo chotchedwa kuvala chikuwoneka kumbuyo kwa chitseko, ndipo nthawi zambiri chimatchedwa iWatch, wotchi yanzeru, yomwe, komabe, kusonyeza nthawi iyenera kukhala ntchito yachiwiri.
Ngakhale palibe chomwe chimadziwika bwino chokhudza chinthu chatsopano cha Apple, wotchi yokhala ndi mtengo wowonjezera ikuwoneka kuti ndi njira yomwe ingatheke. Ambiri omwe akupikisana nawo adayambitsa kale zolemba zawo m'gululi, koma aliyense akuyembekezera Apple kuti asonyeze momwe ziyenera kuchitikira bwino. Ndipo kuyembekezera kwawo ndikomveka, chifukwa ngakhale mawotchi anzeru ochulukirapo akuwonekera (Samsung yatha kale kubweretsa zisanu ndi chimodzi mwa iwo chaka chino), palibe m'modzi wa iwo amene adakwanitsa kubweretsa kupambana kwakukulu.
[chitapo kanthu = "citation"] Ikusewera pamitundu yosiyanasiyana ndipo Apple iyenera kusintha.[/do]
Pali mikangano yambiri chifukwa chake iWatch iyenera kukhala ndi mawonekedwe awa ndi mawonekedwewo kuti apambane, ndipo m'malo mwake, zomwe ayenera kupewa ngati Apple ikufuna kusefukira nawo msika wonse, monga, mwachitsanzo, iPhone kapena iPad. . Pakadali pano, Apple ikuyang'anira bwino njira yake, koma njira yopangira wotchi yopambana ikupezeka kale mumakampani omwe alipo. Ambiri angaganize za iPad kapena iPhone yomwe idayambitsidwa zaka zitatu m'mbuyomu, koma gawo lazovala ndi losiyana. Apple iyenera kuyesa kutengera mtundu wosiyana kwambiri pano ndikukumbukira ma iPod omwe tsopano atsala pang'ono kufa.
Ma iPod alidi kumapeto kwa moyo wawo, ndipo ndizovuta kulingalira kuuka kwawo panthawiyi. Nthawi yomaliza Apple adapereka wosewera watsopano zaka ziwiri zapitazo, ndipo kuyambira pamenepo kusagwira ntchito kwake m'munda uno komanso zotsatira zandalama zikuwonetsa kuti posachedwa tidzayenera kunena zabwino kwa wosewera akuchita upainiya. Komabe, ngakhale Apple isanadutse chingwe chomwe ma iPod amapachikikapo, ikhoza kuwonetsa wolowa m'malo wawo wopambana, yemwe atha kukhala wodziwika bwino, monga momwe amalengezera ndikukhalanso chimodzimodzi mu mbiri ya Apple.
Inde, ndikulankhula za iWatch. Mawonekedwe angapo, mitundu ingapo, milingo yamitengo ingapo, kuyang'ana kosiyana - ichi ndiye mawonekedwe omveka bwino a iPod, ndipo chimodzimodzi kuyenera kukhala kuperekedwa kwa wotchi yanzeru ya apulo. Dziko la mawotchi ndi losiyana ndi dziko la mafoni ndi mapiritsi. Imasewera pamakhalidwe osiyanasiyana, imasankhidwa malinga ndi mawonekedwe osiyanasiyana, ndipo ngati Apple ikufunanso kuchita bwino pano, iyenera kusintha nthawi ino.
Mawotchi akhala akukhalapo nthawi zonse, ndipo pokhapokha ngati chinachake chasintha, chiyenera kupitiriza kukhala chowonjezera cha mafashoni, chinthu chamoyo chomwe chimasonyeza nthawi mwachisawawa. Apple sangatuluke ndi mtundu umodzi wa wotchiyo ndikuti: apa ndipo tsopano aliyense akugula chifukwa ndi yabwino kwambiri. Zinapita ndi iPhone pamene ndizofala kuti akhale nazo zonse foni yomweyo, inagwira ntchito ndi iPad, koma wotchiyo ndi dziko losiyana. Ndi mafashoni, ndi mtundu wa maonekedwe a kukoma, kalembedwe, umunthu. Ndicho chifukwa chake pali mawotchi akuluakulu, mawotchi ang'onoang'ono, ozungulira, akuluakulu, analogi, digito kapena zikopa kapena zitsulo.
Zachidziwikire, Apple sangathawe ndi mawotchi khumi anzeru ndikuyamba kusewera boutique, koma ndizomwe zili mumtundu waposachedwa wa ma iPods, omwe adapangidwa pazaka khumi, kuti titha kupeza njira yopambana. Timawona kasewero kakang'ono ka nyimbo m'thumba lililonse, chosewerera chophatikizika chokhala ndi chowonetsera, chosewerera chachikulu cha omvera ovuta kwambiri, ndiyeno chipangizo choyandikira gulu lapamwamba. Apple iyenera kuloleza kusankha kotere pankhani ya iWatch. Izi zitha kukhala mawonekedwe amitundu yambiri, mitundu yambiri, zingwe zosinthika kapena kuphatikiza izi komanso mwina zina, koma ndikofunikira kuti aliyense asankhe wotchi yake.
M'miyezi ndi zaka zaposachedwa, maluso ena apamwamba ochokera kudziko la mafashoni abwera ku Apple, kotero ngakhale Apple ikuyamba kupanga zinthu zamoyo kwa nthawi yoyamba, ili ndi akatswiri okwanira pakati pake omwe amadziwa kuchita bwino pa izi. munda. Zachidziwikire, mwayi wosankha sudzakhala chinthu chokhacho chomwe chingasankhe bwino kapena kulephera kwa iWatch, koma ngati Apple ikufuna kugulitsa chida chake chatsopano ngati wotchi, ndichinthu choyenera kuwerengedwa.
Tisaiwale, komabe, kuti tikulankhula za Apple pano, yomwe mwina ndiyodabwitsa kwambiri. Pakulankhula kwake Lachiwiri, akhoza kukhala ndi njira yosiyana kwambiri yokonzekera, ndipo mwinamwake akhoza kugulitsa wotchi imodzi yokha ndi nkhani yoteroyo kuti pamapeto pake aliyense adzati "Ndiyenera kukhala nayo iyi". Komabe, mafashoni ndi, pambuyo pake, chinthu chosiyana ndi dziko la zamakono, kotero kuti Apple iwalumikizane nawo, kuthetsa kokha kwakuda, koyera ndi golidi sikungakhale kokwanira.
Ndikuvomereza kuti wotchi iyenera choyamba kukhala chowonjezera cha mafashoni, mwinamwake chimangokopa gulu laling'ono la ma geeks, omwe ntchito zake zimabwera poyamba ndipo mafashoni amatha kuthana ndi chirichonse.
Sindikuvomereza ngakhale pang'ono kuti iWatch ipezeka m'mitundu yosiyanasiyana monga iPod. Ndikubetcha kuti Apple idzadabwitsadi (ndi liti pamene Apple sanadabwe nafe tonse?). Lingaliro lamakono la wotchi yokhala ndi zozungulira kapena thupi lina ndi lamba ndi zaka zambiri zachikale komanso zosakwanira zofunikira za zipangizo zamakono. Mawonekedwe ake nthawi zonse amakonzedwa ndikulamulidwa ndi ntchito imodzi - kuwonetsa nthawi yozungulira / lalikulu. Ngati tisintha malo ocheperawa ndikuyika chowonetsera cha LCD, timangopeza zidziwitso zazing'ono, zosadziwika bwino, kuyenda kosamveka bwino, ndiyeno nkhaniyo ikusowa (kodi mwawona Android Wear ikuyendetsedwa mokwanira?). N'chimodzimodzinso ndi batire, silingagwirizane ndi thupi laling'ono lokhala ndi moyo wautali.
Monga yankho lokongola lazovala zazaka za zana la 21, m'malingaliro anga, lingaliro lakuti viz. Chithunzi cha 1 cha nkhaniyi - chiwonetsero chachikulu chogwiritsa ntchito teknoloji yosinthika ndi batri yokhazikika mkati mwa chipangizo chonse. Ngati Apple atha kuchepetsa kugwiritsa ntchito chiwonetserocho momwe angathere ndikuwonetsetsa kuti batire ili ndi moyo wapamwamba, ndiye kuti ndizotheka kupeza mawonekedwe osinthika kuchokera pachidacho ndikusinthira mawonekedwe ake ndi mawonekedwe ake kudzera pazikopa zotsitsidwa, osati zingwe zakale.
Ndipo apa tili ndi zida zamtundu wa Apple - lingaliro losintha, ukadaulo wosinthira, njira zosinthira zogwiritsira ntchito. Chida chimodzi chamsika wamsika kwa aliyense, chomwe aliyense amatha kuchisintha malinga ndi mafashoni awo kudzera pakusintha mapulogalamu. Kuchokera kukampani yomwe idatibweretsera Mac, iPod, iPhone ndi iPad mwachidule, simungayembekezere wotchi yachikale yokhala ndi lamba. Sizodabwitsa kuti kukhazikitsidwa kwa iWatch kumachitika pamalo omwe Steve adayambitsa iMac. Sindimayembekezera chilichonse chocheperapo kusiyana ndi kusinthika komanso mawu oyamba omwe aliyense amalankhula poyang'ana iWatch adzakhala achikhalidwe "Wow!" - chothandizira kuti apambane gulu lililonse latsopano kuchokera ku Apple.
Ndi nkhani ya kukoma, koma zibangili zomwe mudazitchula pa 1 chophimba ndi zoipa. Sindikudziwa momwe amagwiritsira ntchito masensa omwe ali mkati mwawo, chifukwa amayenera kukhudzana kwambiri ndi dzanja. Choncho kugwiritsa ntchito masewera kungakhale ziro. Ndipo ine ndekha, ndikuganiza kuti izi ndizomwe zimapangidwira azimayi. Mnyamata sangaveke mphete monga choncho pa dzanja lake.
Kuperewera kwa chithunzichi ndikuti simungathe kuwona chipangizocho pamutuwu - dzanja likusowa pamenepo. Kenako imachita ngati gudumu lalikulu la nthunzi ndipo silimawonetsa mawonekedwe achilengedwe padzanja.
Mitundu yosiyanasiyana ya mafashoni, zachifundo ndi zolimbitsa thupi zimagundanso kwambiri pakati pa amuna. Wina amavala zonse pamodzi. Ponena za zoyenera, Apple ndithudi inagwira ntchito molimbika pakukwanira bwino (monga zovomerezeka pa patentlyapple.com zikusonyeza) ndipo anakonza mtundu wachimuna ndi wamfupi waakazi.
Kwa ena, zitha kukhala zachilendo kuyambira pachiyambi, monga iPhone ya 2007 yopanda mabatani, koma smartwatch yazaka za zana la 21 silingagwire ntchito m'thupi lomwe linapangidwa zaka mazana angapo zapitazo kuti ligwiritse ntchito nthawi imodzi.
Kulingalira kwabwino. Ndikugwirizana ndi wolemba, wotchi yochokera ku Apple iyenera kukhala m'mitundu ingapo kuyambira koyambira kapena imodzi, koma kotero kuti aliyense azikhala pabulu. Inemwini, nditha kutenga zonse ziwiri - kukhala pabulu kuchokera kumitundu iliyonse;))
Monga momwe zinalembedwera m'nkhaniyi, nthawi idzakhala ntchito yowonjezera, i
pamene sichili bwino, chizindikiro cha nthawi chidzakhala chimodzi mwa ntchito zingapo. Mu zimenezo
nkhani, sindikudziwa chifukwa chake kufika kwa iWatch kumayembekezeredwa pazofalitsa,
pamene kufanana ndi wotchi kudzakhala kokha kuti "Ináramek" idzakhalanso
gwira dzanja. Chifukwa chake ndingakonde kuyembekezera kubwera kwa "iwrist" ina.
Inemwini, sindikuganiza kuti mankhwalawa angachite "zodabwitsa"
kuti “adzatidabwitsa ndipo sitidziwa chiyani” (kasupe angakhale “wodabwitsa”). Mwina zimenezo
makamaka kuyembekezera ndi amene amagula apulo zinthu fano. Ndikukhulupirira kuti vs
mpikisano, womwe sunagwiritse ntchito kuthekera kwa chibangili mpaka pano ndipo chifukwa chake sagulitsa zambiri, udzabweretsa
m'malo "malingaliro osiyana" a momwe a
chibangili chitha kugwiritsidwa ntchito pamanja - chifukwa chake phindu lalikulu liyenera kukhala lothandiza,
kugwiritsa ntchito. Chifukwa chake, ndikuyembekeza chibangili "chodabwitsa" chowonjezeredwa, mwachitsanzo, ndi masensa osiyanasiyana
(mapeto a "zibangili zolimbitsa thupi"?) + kutengerapo zapamanja
zomwe zimatilumikiza bwino ku zida zathu komanso kudziko lonse lapansi.
Ndipo chirichonse chiyenera kugwira ntchito "modabwitsa" mosavuta.
Chifukwa chake, ndikuganiza kuti mu nkhani iyi Apple
sakanatha kuuzira ndi zomwe adalenga kale, "zokha" zikanachotsedwa kuchokera ku zomwe zilipo
ntchito zina, koma m'malo mwake adayenera kuganiza zambiri monga "kuganiza mozama
box" ndikuyang'ana maulalo osangalatsa ndi zinthu zanu m'malo ena (mwachitsanzo, thanzi)
Zomwe ndikudandaula nazo posachedwapa ndizolemba zaposachedwapa
"akatswiri a mafashoni", i.e. kusintha komwe kungatheke kuchoka pakukhazikika
pa ntchito kuyang'ana pa mawonekedwe.
Sindingachitire mwina koma kufunsa momwe mpikisanowu sunagwiritsebe ntchito kuthekera? Ndikutanthauza, ndi ntchito zotani zomwe mungawonjezere pa chipangizochi, kupatula zomwe zaperekedwa kale ndi mpikisano? Mwachiwonekere, zipangizozi zimagulitsidwa, zomwe ndikudzifunsa ndekha (mofanana ndi magulu olimbitsa thupi kuposa mawotchi). Ngati ndikufuna wotchi yokongola komanso yapamwamba kwambiri - ndilingalira china chosiyana ndi smartwatch. Ngati ndikufuna wotchi yamasewera, ndipitanso ku ma chronometer apadera opangira zimenezo. Ndimangowona mtundu uwu wa wotchi ndi chibangili ngati chowonjezera cha foni yam'manja kapena chipangizo china chilichonse. Sindingakonde ngakhale kuyankhapo kanthu pazomwe Samsung idawonetsa ku IFA ngati wotchi yosiyana yoyimbira mafoni, m'malingaliro mwanga, ili ndi sitepe yotuluka kwathunthu. Ndikuyembekeza chinthu chimodzi chokhudza Apple, kuti idzatha kugulitsanso, chifukwa sindinakayikire tanthauzo la piritsi, koma Apple yekha "anagulitsa" kwa anthu m'njira yakuti ndi gawo lachilengedwe la moyo wathu. . Akhoza mwanjira ina yake kuchita zomwezo m'munda wa zovala. Funso ndi chiyani komanso bwanji, chifukwa ndikuganiza kuti masomphenya a nzeru zozungulira ali kutali kwambiri, komanso kufalikira kokwanira kwa matekinoloje amtundu wa NFC, ndi zina zotero, kumene ndikuwona ntchito yeniyeni yeniyeni.
Basi basi
ngati Apple angabwere ndi "wotchi" ina (makamaka i-chibangili) chiyani
zoperekedwa ndi mpikisano, ndiye sindimakhulupirira kuti
kusuntha uku kungapange bizinesi yanzeru komanso
zilizonse "zazamalonda" angayese kuzungulira malonda
kutulutsa kumatha kukhala kopusa. zibangili zikugulitsidwa bwino mpaka pano,
momwemonso iPod inali blockbuster m'mbuyomu, ndiye idaphatikizidwa ndi mafoni ndi lero
ipod ndi zambiri kumbuyo. Makampani ngati
Samsung et al akuyesera kupanga msika "wovala" lero, koma katunduyo ndi wochepa
mtengo wowonjezera - ma fce ena amakhala osangalatsa kukhala nawo koma mbali ina yake ndi yayikulu
kuonjezera phindu kuti ndiike ndalama zambiri? Pamene muyenera kutero
Ndikuwerenga ndemanga za Samsung Gear S, kotero mwina wotchiyo ndi ya "msika wa geek"
Ndi yanu
Ndimagwirizana ndi njira yogulira ulonda ndipo chifukwa chake sizomveka kugulitsa
wina "i-watch"(…makamaka ngati mumadziona ngati mtsogoleri waukadaulo), koma m'malo mwake
i-chibangili chomwe chidzapereka "zosangalatsa" - izi ziyenera kukhala zotani pambuyo panga
osafunsa, wina ku Apple akulipidwa chifukwa chake - koma ayenera kukhala ndi ndalama zambiri
mtengo, chifukwa ndani wina amagula iphone osachepera 15 kuphatikiza wotchi
pafupifupi 10 - ndipo kuchokera kumbali iyi, Apple iyenera kudabwa kwambiri
zidali zomveka kugulanso chibangili ichi. Makamaka, adzakhala ntchito zimene
foni yam'manja ndi yosatheka kapena yosagwiritsidwa ntchito. Komabe, kumanga kokha pa kusamutsa ntchito kuchokera foni yam'manja
pa dzanja - ziri kale pano ndipo zomveka
ilibe kuyankha kochuluka.
Ndikuvomereza, ndimakondwera kwambiri ndi mtengo wowonjezera, koma ndikuganiza kuti zikhala zolimbitsa thupi ndiyeno kulumikizana kwa zida zonse za Apple (monga momwe iOS imalumikizirana ndi Mac OS). Dzanja lalitali la foni yam'manja ndilomveka, koma si la aliyense. Kwa wina yemwe ali ndi misonkhano ingapo ndikuyikonza, amalandila maimelo ndikuyendetsa pafupipafupi, pali ntchito yake. Makamaka akakhala ndi foni yam'manja yokhala ndi chinsalu chokulirapo m'thumba mwake (chomwe chimakhalanso chizolowezi). Tiwona, ndimakonda kudabwa.
Mwina sikhala wotchi konse. Sindingadabwenso, chifukwa ndikuganiza kuti Apple ikufuna kudzipatula kwambiri kuchokera ku ma smartwatches a Samsung, ndi zina zambiri. Ndiwona ndipo ndikhulupilira kuti zimandidabwitsa kwambiri :)
Pambuyo pa zonse zomwe ndaziwona ndikuwerenga, ndimamva kuti ndizomveka kusamutsa zambiri kuchokera kwa wogwiritsa ntchito kupita ku zida za Apple zomwe zilipo, zofanana ndi Smartband. Zoonadi, zowonjezereka komanso zanzeru. Chifukwa chiyani chiwonetsero china? Ulonda? Ndimakonda wotchi momwe ilili. Kumaliza ndi chibangili? Kulekeranji…
Ndiwonjezeranso. Chifukwa chiyani Apple sangapange chinthu chotsika mtengo chomwe aliyense akufuna komanso angakwanitse, kapena osachepera? Chinthu chomveka komanso chosakwera mtengo chotere? Koma izi zimangomveka ndi iPhone. Chibangili ngati sensor yabwino kwambiri yotumizira uthenga kuchokera kwa wogwiritsa ntchito