Tsekani malonda

Zimakhala zovuta kulemba za buku lochita ndi Apple, lomwe mkulu wa kampaniyi adatcha kuti kuwononga nthawi. "Ndizopanda pake zomwezo mobwerezabwereza (...) Bukuli limalephera kugwira Apple, Steve kapena wina aliyense pakampaniyo. " Tim Cook adalemekeza bukuli ndi mawu awa Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs by Yukari Iwatari Kane.

Ndizowona kuti titha kumvetsetsa kusuntha kwa Cook ngati njira yopewera kutsutsidwa koopsa. Makina a PR a Apple ndi odziwika bwino chifukwa chakusankhira mafunso osasangalatsa kapena atolankhani omwe sali "osamala" kwambiri potengera mtundu wa Apple. Komabe, nditatsegula Dziko Lotembereredwa, zikuwonekera pambuyo pamasamba ochepa kuti bukuli lilidi je zovuta kwambiri.

Pa nthawi imodzimodziyo, ngati tiganizira momwe bukuli likukhalira komanso mbiri ya wolemba wake, ntchitoyi sinayenera kukhala yoipa konse. Yukari I. Kane si mlendo watsopano pamutu wa Apple, wakhala akugwira ntchito ndi kampani ya California kwa zaka zambiri ndipo, mwa njira, ndi amene adalemba pepala. Wall Street Journal anali woyamba kuzindikira kuti Steve Jobs adamuika chiwindi mwachinsinsi.

Komanso, lingaliro la Ufumu Wotembereredwa ndi loyambilira m'mabuku otopetsa komanso osaganizira za Apple. Kane adapitilira njira yowonetsera wopanga iPhone ngati ufumu womwe ukugwa womwe sunabwererenso kutayika kwa guluu wake wamkulu - Steve Jobs.

Lingaliro lakuti sizingatheke kupitiriza popanda tate woyambitsa mosakayikira ndizokakamiza - ndipo chifukwa cha momwe zinthu zilili posachedwapa ndizomveka - koma Kane alibe kugwirizana koyenera pachitetezo chake. Amayang'ana zochepa kwambiri kuti atsimikizire zonena zake, ndipo zomaliza zake zimakhala zovuta kukhulupirira popanda mikangano yeniyeni. Ichi ndi cholakwika chachikulu cha bukuli, chomwe chimakupangitsani kumva kuti wolemba sakuyesa ngakhale kupeza chowonadi.

Mzere womwe wafotokozedwa motere, pomwe Kane sakuwoneka kuti akufuna kupatuka ngakhale inchi mbali zonse, akhoza kukhala osangalatsa. Momwe Apple idzapulumukire pambuyo pa imfa ya Steve Jobs ndi mutu womwe dziko lonse laukadaulo likuchita nawo. Komanso, ndani wina amene angakhale ndi lingaliro labwino pamutuwu kuposa munthu yemwe watsatira kampaniyo mwatsatanetsatane kwa zaka zambiri? Ndipo makamaka kumapeto kwa moyo wa Steve Jobs, pamene nthawi yofunikira ya kulandidwa kwa kampani ndi oyang'anira atsopano inali kuyandikira?

Vuto lalikulu kwambiri la Kane ndikuti m'nkhani yake iye samachita chilichonse ndi zomwe zidachitika kapena zomwe zikuchitika ndi Apple. Si funso lofufuza momwe zinthu zilili pakampaniyo, malingaliro a oyang'anira ake, chikhulupiriro cha ogwira nawo ntchito, ndi zina zotero. M'malo mwake, Kane amasankha mosamala nthawi zomwe atha kuwonetsa momwe anthu akupitira patsogolo. Tsoka ilo, sewero limapambana luso logwiritsa ntchito zaka zambiri kuti muwonetse mutu wosokoneza, wogawika ngati wogwirizana komanso (momwe kungathekere) nkhani yofuna.

M'malo mwake, Kane amadzitsutsa pazonena zake ndipo nthawi zina amalephera kupewa kukana malingaliro ake oyamba. Kuonjezera apo, ngati wolembayo akuyandikira mutu wofunikira womwe ungabweretse mikangano yoyenera patebulo, ndi nthawi isanakwane komanso yosamvetsetseka. Sizotheka kuwerenga buku la Zakletá říše mopanda tsankho, chifukwa ndilokondera kale.

Ngati tikufuna kuchotsa china chake pazowonjezera zaposachedwa kwambiri pagulu lalikulu la zofalitsa za kampani ya Apple, tilibe chochita koma kuyang'ana kwambiri gawo lake lopereka lipoti. Monga tafotokozera kale, Yukari Kane wakhala akugwira ntchito ndi kampani ya apulo kwa zaka zambiri, zomwe zingabweretse owerenga chidziwitso chapadera pazochitika zina za kampaniyo.

Mwachitsanzo, kufotokozera mwatsatanetsatane momwe Apple imagwirira ntchito ku China, momwe zinthu zilili m'mafakitale kumeneko, komanso moyo ku Shenzhen ndi mitu yomwe tidatha kuwerenga m'mbuyomu kudzera pazidutswa zocheperako komanso zomwe sizinali zowoneka bwino. Komano, Kaneová atha kupereka nkhaniyi mwatsatanetsatane chifukwa cha zomwe wakumana nazo komanso zomwe wakumana nazo.

Ndime yofotokoza mwatsatanetsatane milandu iwiri yayikulu yomwe kampani yaku California yadutsamo m'zaka zaposachedwa ingakhalenso yothandiza. Ndi "nkhondo" yodziwika bwino yomwe ili ndi Samsung pakukopera zida zam'manja komanso nkhani yokweza mitengo ya e-book. Ziyenera kunenedwa kuti Kane kwenikweni sabweretsa chilichonse chomwe sitikudziwa kale, koma amatha kuwonetsanso gawo ili la nkhani ya apulo mwatsatanetsatane komanso momveka bwino.

Pamlingo wotsikirapo, nkhani zingapo zochokera m'miyoyo ya oyang'anira apamwamba a Apple zitha kuchitapo kanthu, kaya ndikuyang'ana mmbuyo zaka zomaliza za moyo wa Jobs kapena zolemba za anthu ena ofunikira pakampani. Ngakhale pamenepa, komabe, pali chizoloŵezi chosankha zitsanzo zaumwini zomwe zimatsindika mzere waukulu, wotsutsa wa bukhu. Zina zomwe zikusowa ndizochitika zazikulu monga kuchotsedwa ntchito kwa ogwira nawo ntchito akuluakulu a Jobs, kusintha kwakukulu mu iOS kapena zoyambira za Cook. Tsoka ilo, Kaneová amangotchula zochitika zomwe zimasintha anthu pang'onopang'ono, ngakhale atha kuthandizira malingaliro ake.

Kutengera zolakwika zonsezi, zikuwonekeratu kuti buku lonselo lilibe mwayi woyimirira. Nthawi yomweyo, sikuti ndizolakwika (monga momwe zingawonekere poyang'ana koyamba, poganizira za seva iyi). Zoonadi, wolemba aliyense ali ndi ufulu ku zikhulupiriro zake, kuchokera ku zikondwerero zonse mpaka zoipa kwambiri, koma Ufumu Wotembereredwa mwachindunji umatulutsa ndondomeko yake yoyamba yowerengera, pamene ziganiziridwa pasadakhale momwe zonse zidzathere.

Chifukwa cha zomwe adakumana nazo ngati mtolankhani, Yukari Kane adatha kuyang'ana zotsatira za Apple patali, kudzudzula zisankho zake ndipo mwinanso kulengeza kuti zabwino kwambiri za kampani ya Cupertino zadutsa kale. Zikadathandizidwa ndi zopeza zenizeni komanso mikangano yomveka, ingakhale lingaliro lovomerezeka pakugwira ntchito kwa kampani yaukadaulo yomwe amawonera kwambiri masiku ano. Komabe, Kane adalephera ntchito yake ndipo adatsimikizira kuti ngakhale sakudziwa zomwe Apple ili nazo.

Kwa iye komanso buku lonselo, titha kunena kuti ndi gawo la mtolankhani wake wokha, ndipo ngati titha kuzichotsa munkhani ina yokondera, titha kupeza lingaliro lokhutiritsa la momwe Apple imagwirira ntchito ku China, momwe ogwira ntchito. kumeneko amakhala, kapena werengani zambiri zosangalatsa za momwe Steve Jobs adayimbira foni atolankhani za thanzi lake. Sizingatheke kusankha mitu yeniyeni, zidutswa zopindulitsa zimenezi zimamwazikana pafupifupi m’buku lonselo, kotero mosasamala kanthu za chitsutso chotchulidwa pamwambapa, palibe chifukwa choŵerenga bukhulo. Komabe, musayembekezere kuwunika momwe kampani ya Apple ilili.

Filip Novotný adagwirizana nawo pakuwunikaku.


Buku lomasulira mu Chicheki lotchedwa Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs (mu original Haunted Empire: Apple Pambuyo pa Steve Jobs) iyenera kusindikizidwa kumayambiriro kwa December, ndipo Jablíčkář idzakhalapo kwa inu m’milungu yotsatirayi mogwirizana ndi ndi Blue Vision publishing house adzabweretsa zolemba zapadera mwachindunji kuchokera m'buku. Owerenga a Jablíčkář alinso ndi mwayi wapadera woyitanitsa buku Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs kuyitanitsa pamtengo wotsika mtengo wa akorona 360 ndikupeza kutumiza kwaulere. Mutha kuyitanitsatu patsamba lapadera apple.bluevision.cz.

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