Tsekani malonda

Pafupifupi mwezi wadutsa chiyambireni kukhazikitsidwa kwa ma iPhone 5 atsopano, ndipo akadali ochepa kwambiri. Osaleza mtima amakonda kukhala pamzere ku Apple Store yapafupi, koma ku Czech Republic timangodalira Apple Online Store kapena m'modzi wa Apple Premium Reseller kapena woyendetsa. Tonse tikufuna iPhone yathu yomwe tikuyembekezera nthawi yomweyo, makamaka tsiku lotsatira dongosolo litayikidwa. Komabe, ziyenera kudziwidwa kuti Apple sasunga ma iPhones kulikonse, kupatula ndalama zochepa zokhudzana ndi ntchito, kuti asunge ndalama. Izi zikutanthauza kuti iPhone yanu yoyitanitsa mwina sinapangidwebe, kugubuduza mzere wopanga kapena "kukhala" mundege. Padziko lapansi pali anthu mamiliyoni ambiri ngati inu. Ma iPhones mamiliyoni ambiri akuyenera kutumizidwa kumakona onse adziko lapansi mwachangu komanso moyenera momwe angathere. Koma Apple imachita bwanji?

Njira yonseyi imayambira ku China, komwe ma iPhones amatumizidwa kuchokera kumafakitale m'mabokosi osadziwika pazifukwa zachitetezo. Zotengerazo zimakwezedwa m'magalimoto ndikutumizidwa ndi ndege zoyitanidwa kale, kuphatikiza zonyamula zankhondo zakale zochokera ku Russia. Ulendowu umathera m'masitolo, kapena mwachindunji ndi kasitomala. Umu ndi momwe ntchitoyi idafotokozedwera ndi anthu omwe amagwira ntchito mu Apple Logistics.

Njira zovuta zogwirira ntchito zidapangidwa moyang'aniridwa ndi Chief Operating Officer (COO) Tim Cook, yemwe panthawiyo anali kuyang'anira zochitika zonse zokhudzana ndi chain chain. Kuyenda kosasunthika kwa ma iPhones kuchokera kumafakitale kupita kwa makasitomala ndichinthu chofunikira kwambiri ku kampani yaku California, chifukwa kugulitsa kwawo kumapanga ndalama zoposa theka la ndalama zake pachaka. Apple imasamalanso za ziwerengero kuyambira chiyambi cha malonda, pamene kufunikira kumaposa mphamvu yopanga. Chaka chino, ma iPhones olemekezeka 9 miliyoni adagulitsidwa kumapeto kwa sabata yoyamba.

"Zili ngati filimu yoyamba," atero a Richard Metzler, purezidenti wa Transportation Marketing & Communications Association komanso wamkulu wakale ku FedEx ndi makampani ena opangira zinthu. "Chilichonse chiyenera kufika pamalo onse nthawi yomweyo. ” Chaka chino, ntchitoyi idakhala yovuta kwambiri ndikuwonjezera kwa iPhone 5c. Chachilendo china ndikugulitsa ma iPhones ndi woyendetsa ku Japan NTT DoCoMo komanso woyendetsa wamkulu kwambiri padziko lonse lapansi, China Mobile. Izi zimatsegula msika watsopano wa Apple wokhala ndi makasitomala mamiliyoni mazana ambiri. Kuvuta kulikonse pakubweretsa kungayambitse kugulitsa pang'onopang'ono kapena kutsika mtengo.

Global Logistics ku Apple tsopano ikutsogozedwa ndi Michael Seifert, yemwe ali ndi chidziwitso chabwino kwambiri pantchito yake yakale ku Amazon. Mkati mwa kampaniyo, munthu wake wodalirika ndi COO wamakono Jeff Williams, yemwe adatenga udindowu kuchokera kwa Tim Cook.

Kukonzekera kwa chinthu chatsopano kumayamba miyezi ingapo isanayambike. Apple iyenera kugwirizanitsa magalimoto onse ndi ndege kuti zinyamule zida kupita ku mizere ya msonkhano wa Foxconn. Magulu ogulitsa, ogulitsa, ogwira ntchito ndi azachuma amagwira ntchito limodzi kuti athe kuyerekezera zida zingati zomwe kampani ikuyembekeza kugulitsa.

Kuyerekeza uku kwamakampani ndizovuta kwambiri. Akalakwitsa, mumatha kukhala ofiira chifukwa cha mankhwalawa. Chitsanzo ndi kuchepa kwa 900 miliyoni kwa mapiritsi a Surface osagulitsidwa a Microsoft omwe amapikisana nawo. Wopanga mapulogalamu wamkulu kwambiri padziko lonse lapansi tsopano akugula Nokia, kubweretsa anthu ogwira ntchito yogwira ntchito. Mapulogalamu ndi chinthu chosiyana kwambiri ndi chinthu chenichenicho, kotero kugawa kwawo kumafuna chidziwitso cha maphunziro osiyanasiyana.

Kuyerekeza kukhazikitsidwa, mamiliyoni a ma iPhones amapangidwa, malinga ndi anthu omwe amadziwa bwino njirayi. Pakadali pano, zida zonse zikukhalabe ku China mpaka gulu lachitukuko la iOS lochokera ku Cupertino likamaliza ntchito yomaliza ya makina ogwiritsira ntchito mafoni, akufotokoza yemwe anali woyang'anira wakale wa Apple yemwe sakufuna kutchulidwa chifukwa zomwe zafotokozedwazo ndi zachinsinsi. Pulogalamuyo ikakonzeka, imayikidwa pa chipangizocho.

Ngakhale zisanachitike kuwululidwa pamwambowu, ma iPhones amatumizidwa kumalo ogawa padziko lonse lapansi, ku Australia, China, Japan, Singapore, Great Britain, USA, ndipo chenjerani - Czech Republic. Tsopano inu mukudabwa, monga ine, pamene malo amenewo angakhale. Tsoka ilo, Apple yekha amadziwa izi. Panthawi yonse yoyendetsa, chitetezo chimakhalapo ndi katunduyo, kuyang'anitsitsa mayendedwe ake onse, kuchokera kumalo osungiramo katundu kupita ku eyapoti kupita kumasitolo. Chitetezo sichimachoka pa iPhones mpaka zitawululidwa.

FedEx imatumiza ma iPhones kupita ku US makamaka pa Boeing 777s, malinga ndi Satish Jindel, mlangizi wazinthu komanso pulezidenti wa SJ Consulting Group Ndegezi zimatha kuwuluka kuchokera ku China kupita ku US kwa maola 15 popanda kuwonjezera mafuta. Ku US, ndege zimatera ku Memphis, Tennessee, komwe ndi malo onyamula katundu ku America. Boeing 777 imatha kunyamula ma iPhones 450, ndipo ndege imodzi imawononga CZK 000 ($4). Theka lokha la mtengo umenewu ndi mtengo wamafuta.

M'mbuyomu, pamene zida za Apple sizinagulitsidwe mu makumi a mamiliyoni pa kotala, ndege zocheperako zinkagwiritsidwa ntchito. Panthawiyo, ma iPod adakwezedwa m'magalimoto ankhondo aku Russia kuti awatengere kuchokera ku China kupita nawo m'masitolo munthawi yake.

Mtengo wapamwamba wa iPhone, kulemera kwake kochepa ndi miyeso yaying'ono zikutanthauza kuti Apple sidzataya malire ake ngakhale atagwiritsa ntchito zoyendera ndege. Poyamba, kutumiza kokha kunkagwiritsidwa ntchito pa zamagetsi. Masiku ano kokha pazinthu zomwe zoyendetsa ndege sizingakhale zopindulitsa. "Ngati muli ndi chinthu ngati chosindikizira cha $ 100 chomwe chilinso chachikulu komanso cholemetsa, simungachitumize pandege chifukwa mutha kusweka." akufotokoza Mike Fawkes, yemwe kale anali woyendetsa katundu ku Hewlett-Packard.

IPhone ikayamba kugulitsidwa, Apple iyenera kuyang'anira kayendetsedwe ka kayendetsedwe kake pamene anthu amasankha mtundu wina ndi kukumbukira. Ena adzalandiranso mwayi wojambula kwaulere kumbuyo kwa chipangizocho. IPhone 5s imaperekedwa mumitundu itatu yamitundu, iPhone 5c ngakhale mu zisanu. Maoda a pa intaneti amatumizidwa ku China, komwe ogwira ntchito amawapanga ndikuwayika m'makontena okhala ndi ma iPhones ena omwe amapita kudera lofanana la dziko lapansi.

"Anthu amakonda kunena kuti kupambana kwakukulu kwa Apple ndi zinthu zake," akutero Fawkes. "Zowona, ndikuvomerezana nazo, koma pali kuthekera kwawo kogwirira ntchito komanso kuthekera kwawo kubweretsa chinthu chatsopano pamsika bwino. Ichi ndichinthu chomwe sichinachitikepo, chomwe Apple yekha angachite komanso chomwe chabweretsa mwayi waukulu pampikisano. ”

Poyang'anira malonda ku Apple Stores ndi ogulitsa ovomerezeka, Apple imatha kugawanso ma iPhones kutengera momwe madera akufunira kwambiri. Ma iPhones omwe akutuluka pamzere wopanga ku China wopita kumasitolo aku Europe amatha kusinthidwa mosavuta ndi kwina kuti akwaniritse kusinthasintha kwa maoda apaintaneti, mwachitsanzo. Izi zimafuna kusanthula deta yambiri yomwe imasintha ndi sekondi iliyonse yodutsa.

"Chidziwitso chokhudza kutumiza ndi chofunikira monga momwe amachitira thupi," akuti Metzler. "Mukadziwa komwe gawo lililonse lazomwe muli nazo nthawi iliyonse, mutha kusintha nthawi iliyonse."

Pofika pano ndizodziwikiratu kwa inu kuti chipwirikiti choyambirira cha iPhone chatsopanocho chikayamba, samayamba kukondwererabe ku Apple. Chaka chilichonse, ma iPhones ambiri amagulitsidwa kuposa kale, kotero ngakhale Apple imayenera kuwongolera njira zake zoyendetsera zinthu. Ali ndi deta yokwanira kuyambira kale pa izi, chifukwa chirichonse sichingapite 100% bwino.

Chitsime: Bloomberg.com
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