Tomas Chlebek Zambiri zodziwika bwino zimachokera dzulo lake Msonkhano wa Tim Cook ndi omwe akugawana nawo ndikuti ngakhale Apple sikukula pakali pano, ikuchita bwino kuposa momwe amayembekezera. Pali zifukwa zingapo za izi.
IPhone SE ikufunika kuposa kupezeka
Kalelo pamene iPhone 5S inalipo, anthu ambiri anali kukuwa kuti awonetsere chiwonetsero chachikulu. Izi zidasintha ndikutulutsidwa kwa iPhone 6 ndi 6S. Ogwiritsa ntchito ambiri amafuna foni yamakono yapamwamba yomwe imatha kuyendetsedwa bwino ndi dzanja limodzi. Chifukwa chake, miyezi inayi yapitayo, Apple idayambitsa chipangizo chotere, iPhone SE.
Kuchita kwake, kuphatikizika kwake komanso mtengo wake zidapangitsa kuti izi zitheke modabwitsa. Kumbali imodzi, zikutanthauza kuti kuchepa pafupifupi mtengo wogulitsa wa iPhones (onani graph), koma kachiwiri kunathandiza kusunga chiwerengero cha mayunitsi ogulitsidwa - kutsika kwa chaka ndi chaka kunali 8%. Ochepera kuposa Apple akuyerekeza miyezi itatu yapitayo.
Zotsatira za iPhone SE ndi iPad Pro zikusuntha ASPs m'magulu awiriwa mbali zosiyana pic.twitter.com/BLp89J5kdb
- Jan Dawson (@jandawson) July 26, 2016
Kuphatikiza apo, kugulitsa kwa iPhone SE kuyenera kupitilira apo Apple ikathetsa vuto lakusakwanira kupanga. Cook adati: "Kukhazikitsa kwapadziko lonse kwa iPhone SE kudachita bwino kwambiri, ndipo kufunikira kwachulukira mu kotala yonseyi. Tapeza mphamvu zowonjezera zopanga ndipo, polowa m'gawo la Seputembala, tikutha kulinganiza chiŵerengero pakati pa zomwe tikufuna ndi kupereka. "
Cook adafotokozanso chifukwa chake kupambana kwa iPhone SE kuli kofunika: "Zidziwitso zoyamba zogulitsa zimatiuza kuti iPhone SE ndiyotchuka m'misika yotukuka komanso yomwe ikubwera. Peresenti ya iPhone SE yogulitsidwa kwa makasitomala atsopano ndi yayikulu kuposa momwe tawonera m'masabata angapo oyambilira a malonda atsopano a iPhone pazaka zingapo zapitazi.
Mkulu wa zachuma ku Apple, a Luca Maestri, adati ngakhale iPhone SE ikuwononga malire a kampaniyo, izi zimathetsedwa ndi kuchuluka kwa ogwiritsa ntchito atsopano mu iOS ecosystem.
Pofika chaka cha 2017, ntchito za Apple zikuyembekezeka kukhala zazikulu ngati kampani ya Fortune 100
Pamene ogwiritsa ntchito a iOS akuchulukirachulukira, ntchito za Apple zimakula. Ndalama zautumiki, zomwe zimaphatikizapo iTunes Store, iCloud, Apple Music, Apple Pay, Apple Care, ndi mapulogalamu ndi malo ogulitsira mabuku, zidakwera 19% chaka ndi chaka kuti zifike pa rekodi yatsopano ya June ya $ 37 biliyoni. App Store palokha inali yopambana kwambiri pakukhalapo kwake panthawiyi, ndikuwonjezeka kwa chaka ndi chaka ndi XNUMX%.
"M'miyezi khumi ndi iwiri yapitayo, ndalama zantchito zathu zidakula pafupifupi $4 biliyoni mpaka $23,1 biliyoni, ndipo tikuyembekeza kuti zidzakhale zazikulu ngati kampani ya Fortune 100 chaka chamawa," adatero Cook.
Ma iPads ochepa adagulitsidwa, koma ndalama zambiri
Kutsika komwe kwatchulidwa pamwambapa kwamitengo yogulitsa ma iPhones kumayenderananso ndi kukwera kwamitengo yogulitsa ma iPads. Kafukufuku wa Jackdaw watulutsa tchati (kachiwiri, onani tchati pamwambapa) chomwe chikufanizira mtengo wapakati ndi kuchuluka kwa malonda a zida ziwirizi. Ngakhale iPhone SE yotsika mtengo imatsitsa mtengo wapakati wogulitsa ma iPhones, kubwera kwa iPad Pro yokwera mtengo kumakulitsa mtengo wapakati wamapiritsi ogulitsidwa.
Apple ikuyika ndalama zambiri pazowona zenizeni
Katswiri wa Piper Jaffray Gene Munster adafunsa Tim Cook za kupambana kwa Pokémon GO pamsonkhano. Poyankha, abwana a Apple adayamika Nintendo chifukwa chopanga pulogalamu yochititsa chidwi ndipo adanenanso kuti kulimba kwa chilengedwe cha iOS kunathandizira kwambiri. Kenako adayamika masewerawa chifukwa chowonetsa kuthekera kwa zenizeni zenizeni (AR): "AR itha kukhala yabwino kwambiri. Tayika kale ndalama zambiri mmenemo ndipo tikupitiriza kutero. Tili ndi chidwi ndi AR kwa nthawi yayitali, tikuganiza kuti ikhoza kupereka zinthu zabwino kwa ogwiritsa ntchito komanso mwayi wabwino kwambiri wamabizinesi. ”
Chaka chatha, Apple idagula kampani yodziwika bwino ndiukadaulo wojambula mayendedwe, Kusintha kwa nkhope, ndi kampani yaku Germany AR Metaio.
Pomaliza, Tim Cook adanenanso za kupezeka kwa Apple pamsika waku India: "India ndi imodzi mwamisika yathu yomwe ikukula mwachangu." Kugulitsa kwa iPhone ku India kudakula ndi 51 peresenti pachaka.
IPhone SE ndi imodzi mwazochita zopindulitsa kwambiri za Apple posachedwapa kuchokera kwa kasitomala. Kusunga kukula koyenera komanso mtengo wololera kumapangitsa kukhala chinthu chokongola. Ndikufunanso iPad Pro yokhala ndi pensulo yojambulira (ndakhala nawo kale mwayi). Popanda Wacom Cintiq kapena iPad Pro kukhala yotsika mtengo yachitatu, ndingaganize zogula ngakhale zingakhale "zabwino kukhala" ndi zinthu zomwe zikuchitika.