Tsekani malonda

Mukayang'ana zinthu zopitilira imodzi zomwe zidatuluka m'magawo a Braun mu theka lachiwiri lazaka zapitazi, mupeza kuti opanga Apple nthawi zambiri amakoka chidwi kwambiri pano. Komabe, Dieter Rams, wojambula wodziwika bwino wa mtundu waku Germany, alibe vuto ndi izi. M'malo mwake, amatenga maapulo ngati chiyamikiro.

Kuchokera mu 1961 mpaka 1995, Dieter Rams wazaka makumi asanu ndi atatu mphambu ziwiri anali mtsogoleri wa zomangamanga ku Braun, ndipo tikhoza kuwona mawonekedwe a mawailesi ake, matepi ojambulira kapena zowerengera. onani zinthu zamasiku ano kapena zaposachedwa za Apple. Poyankhulana kwa Fast Company ngakhale a Rams adalengeza, kuti sangafune kukhalanso wopanga, koma amasangalalabe ndi ntchito ya Apple.

"Zikuwoneka ngati imodzi mwazinthu zopangidwa ndi Apple," adatero Rams atafunsidwa momwe kompyutayo ingawonekere atapatsidwa ntchito yoipanga. “M’magazini ambiri kapena pa intaneti, anthu amayerekezera zinthu za Apple ndi zinthu zimene ndinapanga, ndi wailesi iyi kapena ija ya transistor kuyambira 1965 kapena 1955.

"Kukongola, ndikuganiza kuti mapangidwe awo ndi odabwitsa. Ine sindimamuona ngati wotsanzira. Ndimaona ngati chiyamiko, "anatero Rams, yemwe wakhudza pafupifupi gawo lililonse pa moyo wake wopanga. Panthawi imodzimodziyo, poyamba adaphunzira zomangamanga ndipo adadziwitsidwa ku mapangidwe a mafakitale okha ndi malonda a Braun, omwe anzake a m'kalasi anamukakamiza kuti achite.

Koma pamapeto pake, nthawi zambiri amagwiritsa ntchito zomangamanga kuti ajambule zinthu zake zodziwika bwino. "Popanga mafakitale, zonse ziyenera kumveka bwino pasadakhale. Muyenera kuganiza mozama pasadakhale zomwe mukuchita ndi momwe mungachitire, chifukwa muzomangamanga komanso kapangidwe ka mafakitale zimawononga ndalama zambiri kuti musinthe zinthu pambuyo pake kuposa ngati mukuziganizira bwino pasadakhale. Ndinaphunzira zambiri kuchokera ku zomangamanga, "Rams akukumbukira

Wachibadwidwe wa Wiesbaden salinso wotanganidwa kwambiri padziko lapansi la mapangidwe. Iye ali kale ndi maudindo ochepa chabe pankhani ya mipando, koma chinthu china chikumuvutitsa. Monga Apple, ali ndi chidwi ndi chitetezo cha chilengedwe, chomwe okonza amakumananso nacho.

“Ndili wokwiya kuti palibenso zambiri zimene zikuchitika kuno pankhani ya kamangidwe kake komanso chilengedwe. Mwachitsanzo, ndikuganiza kuti ukadaulo wa dzuwa uyenera kuphatikizidwa kwambiri ndi zomangamanga. M'tsogolomu, timafunikira mphamvu zowonjezera, zomwe ziyenera kuphatikizidwa muzomangamanga zamakono komanso zowonekera kwambiri mu zatsopano. Ndife alendo padziko lino lapansi ndipo tikuyenera kuchita zambiri kuti tikhale athanzi, "anawonjezera Rams.

Mutha kupeza kuyankhulana kwathunthu ndi wojambula wotchuka wa Braun apa.

Photo: Rene SpitzMarkus Spiering
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