Libor Kubín Kwa masiku 14 apitawa, Microsoft yakhala ikupanga mitu. Chochitika choyamba chinali kulengeza kwa Steve Ballmer kuchoka kwa oyang'anira kampaniyo, chachiwiri ndikugula Nokia.
Kumayambiriro kwa zaka za m'ma 80, Apple ndi Microsoft anakhala chizindikiro cha nyengo yatsopano, apainiya pakuyambitsa makompyuta aumwini m'moyo watsiku ndi tsiku. Komabe, makampani onse omwe atchulidwawa adasankha njira yosiyana. Apple inasankha njira yotsika mtengo, yotsekedwa ndi hardware yake, yomwe inadzipanga yokha pachiyambi. Simungalakwitse kompyuta ya Mac chifukwa cha kapangidwe kake koyambirira. Microsoft, kumbali ina, idangopanga mapulogalamu otsika mtengo kwa anthu ambiri omwe amatha kuyendetsedwa pamtundu uliwonse wa Hardware. Zotsatira za ndewu zimadziwika. Windows yakhala makina ogwiritsira ntchito pamsika wamakompyuta.
Ndimakonda kampaniyi
Po chilengezo chakusiya ntchito kwa mutu wa Microsoft adayamba kuganiza kuti kampaniyo iyenera kukonzanso komanso kuti Apple iyenera kukhala chitsanzo pakuchita izi. Idzagawidwa m'magulu angapo, kupikisana wina ndi mzake ... Tsoka ilo, ngakhale kampaniyo itayamba kugwiritsa ntchito miyesoyi, silingathe kutengera momwe Apple ikugwirira ntchito. Chikhalidwe chamakampani cha Microsoft ndi malingaliro ena (ogwidwa) sizingasinthe nthawi yomweyo. Zosankha zazikulu zikubwera pang'onopang'ono, kampaniyo ikupindulabe ndi zakale. Inertia idzapangitsa Redmond juggernaut kupita patsogolo kwa zaka zingapo, koma zoyesayesa zonse zaposachedwa (zosimidwa) pazoyang'anira hardware zikuwonetsa kuti Microsoft yagwidwa ndi mathalauza pansi. Ngakhale Ballmer watsimikizira kukula kwa nthawi yayitali komanso ndalama za kampaniyo, alibe masomphenya amtsogolo amtsogolo. Pamene anali kupumula pa Microsoft, gulu la mpikisano linayamba kuzimiririka patali.
Kin One, Kin Two, Nokia Three…
Mu 2010, Microsoft idayesa kukhazikitsa mafoni awoawo awiri, Kin One ndi Kin Two, koma adalephera. Zipangizo zomwe zidapangidwira m'badwo wa Facebook zidachotsedwa pakugulitsidwa m'masiku 48, ndipo kampaniyo idamira $240 miliyoni pantchitoyi. Kampani ya Cupertino idawotchanso kangapo ndi zinthu zake (QuickTake, Mac Cube ...), zomwe makasitomala sanavomereze kuti ndi zawo, koma zotsatira zake sizinali zowopsa ngati za opikisana nawo.
Chifukwa chomwe chinagulira Nokia akuti ndi chikhumbo cha Microsoft chopanga chilengedwe chake cholumikizidwa (chofanana ndi Apple), kufulumizitsa luso komanso kuwongolera kwambiri kupanga mafoni okha. Ndiye kuti ndizitha kupanga mafoni ndimagula fakitale yonse? Kodi anyamata aku Cupertino amathetsa bwanji vuto lomweli? Amapanga ndi kukhathamiritsa purosesa yawo, amapanga mapangidwe awo a iPhone. Amagula zinthu zambiri komanso kupanga zinthu zakunja kwa mabizinesi awo.
Kuwongolera koyenda
Stephen Elop wagwira ntchito ku Microsoft kuyambira 2008. Adakhala director wa Nokia kuyambira 2010. Pa September 3, 2013, zinalengezedwa kuti Microsoft igula gawo la mafoni a Nokia. Kuphatikizana kukatha, Elop akuyembekezeka kukhala wachiwiri kwa purezidenti ku Microsoft. Pali malingaliro oti atha kupambana pampando pambuyo pa Steve Ballmer yemwe akutuluka. Kodi izi sizikuthandizira Microsoft kuchoka mumadzi ongoyerekeza pansi pa ngalande?
Elop asanabwere ku Nokia, kampaniyo sinali bwino, ndichifukwa chake zomwe zimatchedwa kuti Microsoft zakudya zidakhazikitsidwa. Mbali ina ya katunduyo idagulitsidwa, machitidwe a Symbian ndi MeGoo adadulidwa, m'malo mwa Windows Phone.
Lolani manambala kulankhula. Mu 2011, antchito a 11 adachotsedwa ntchito, 000 a iwo adzapita pansi pa phiko la Microsoft Kuchokera ku 32 mpaka 000, mtengo wa katundu unatsika ndi 2010%, mtengo wa msika wa kampaniyo unachokera ku 2013 biliyoni kufika pa 85 biliyoni. Microsoft kulipira ndalama zokwana 56 biliyoni. Gawo pamsika wam'manja lidatsika kuchokera ku 15% mpaka 7,2%, m'mafoni amafoni adachokera ku 23,4% yoyambirira mpaka 14,8%.
Sindingayerekeze kuponya mpira wa kristalo ndikunena kuti zomwe Microsoft ikuchita zipangitsa kuti iwonongeke komaliza komanso kosapeweka. Zotsatira za zisankho zonse zamakono zidzawoneka m'zaka zochepa chabe.
"mtengo wamsika wa kampaniyo udachoka pa 56 biliyoni kufika pa 15 biliyoni zokha, kotero kuti Microsoft idalipira ndalama zokwana 7,2 biliyoni pakampaniyo."
Koma izi sizikusintha mfundo yakuti Elop anawononga Nokia.
Ndiwo malingaliro chabe. Iye, nayenso, Elop amatha kugwira ntchito molimbika ndikusunga kugulitsa ndi phindu lina. Popanda iye, Nokia sangakhalepo. Choncho samalani nzeru zodziwa zonse ndi mfundo zozama zochokera kwa iwo, zikatuluka m'madzi.
Hi Jakub.
Inde, akanatha kugwira ntchito mwakhama. Koma zotsatira zake sizikugwirizana ndi zimenezo. M'malingaliro anga, chinali chisankho chowopsa kudula makina atsopano ogwiritsira ntchito ndikuyika yosiyana kwambiri. Mukanakhala mtsogoleri wa kampani yakunja monga chonchi, kuchepetsa kwambiri mtengo wake kufika pamtengo woyambirira, kodi eni ake adzakulolani kugwira ntchito chonchi kwa zaka zitatu? Pepani koma ayi.
Ine, ndikuwonani inu. Chowonadi ndi chakuti ndalama zomwe Mrkvošrot adzagwiritse ntchito popanga zida zatsopano ndizoposa 4 kuposa kampani ya apulo. Ndipo chotulukapo chake? Phew. Aliyense adzadziweruza yekha. Ndinali ndi PC kwa zaka 16, MAC kwa zaka 8. Ndimagwira ntchito pamapulatifomu onse awiri. Maola 8 patsiku. Ndiyenera kunena kuti sindingabwerere ku PC, ngakhale atanditambasula. Zokumana nazo zambiri :)
Mukulemba kuti mumagwira ntchito pamapulatifomu onse awiri, koma simungabwerere ku PC. Ndiye zili bwanji kwenikweni??
Ena (monga ine) amakakamizika kugwira ntchito pa Windows kuntchito :)
Ine ndekha ndimagwiranso ntchito pa win os kuntchito ndipo ndakhala ndi Mac ndi osx kwa chaka chopitilira. koma ponena za ntchito, sindinaganizebe kusamutsa malo ogwirira ntchito ku osx. Ndikuwona glitches zambiri pamenepo, ndipo yoyamba ndikuti phukusi la Microsoft Office lotulutsidwa la OSX silingathe kugwiritsidwa ntchito kwa ine. Excel idachepetsedwa, palibe mwayi.
Sindikunena kuti sizingachitike, koma zimatengera nthawi yochulukirapo "kukonzanso" nsanja ya osx. Pambuyo pazaka zambiri ndikukhala pa winOS, sizophweka. zimatenga nthawi ndithu.
Tiwona zomwe Apple ibwera nazo tsopano, koma sichinabwere ndi kalikonse mchaka chatha. Kotero ine ndikufuna kudziwa zatsopano ndi zatsopano zotchipa iPhone ndi ang'onoang'ono ndi amphamvu kwambiri iPad 5. Komabe, akadali floundering m'malo (ntchito ya iPad 2 akadali okwanira) ngakhale mpikisano (Samsung) ali pasquiloid Androids. chosamalizidwa (Android pa 70 %, MS pa 50%, Apple pa 90%) kotero akuyamba kupanga zinthu zatsopano zosangalatsa zomwe zimakhala zomveka. Atangokwanitsa kupanga chilengedwe chothandiza ndikudula Android yopanda tanthauzo, ndiye kuti ali pachiwopsezo kwa iwo.
Ndamva kale kuchokera kwa anthu angapo "apulo sanasonyeze kalikonse m'chaka" ... pepani, koma kufuna chinachake chatsopano / chosiyana chaka chilichonse kumawoneka ngati wopanda pake komanso wopusa kwa ine, zinthu zatsopano ndi zoyambirira zimatenga nthawi, ndipo ngati ziri osati monga kuyembekezera, m'pofunika kukonzanso chinthu chonsecho (momwemo ndi momwe Apple yakhalira nthawi zonse, yang'anani pazigawo zomwe Apple idayambitsa iPod, iPhone, iPad, ndi zatsopano zambiri pakati) ... kunja mukathamangira kumsika ndi chinthu chomwe Samsung idawonetsa posachedwa ndi wotchi yake
Palibe amene amanena kuti m'pofunika kukhala ndi chinachake chatsopano chaka chilichonse. Mfundo ndi yakuti pamene palibe kanthu ndiye, n'zovuta kuyesa kumene kampani ikupita ;-).
Microsoft ndi kampani yamphamvu kwambiri ndipo kuyembekezera kuti chiwonongeko chake chapafupi kapena kutali ndi chiyembekezo. Nthawi zambiri, ndikwabwino ngati Apple ili ndi opikisana nawo pamsika, amaukakamiza kukankhira zatsopano zambiri. Samsung, chabwino, koma sichotsutsana ndi Apple, amangopikisana m'magawo atatu amsika.
Makampani amphamvu oterowo ali ndi ntchito zambiri zomwe zimathera mu "fiasco" kwa anthu komanso kutaya ndalama. Aliyense amene anganene kuti colossus yomwe ili ndi ndalama zokwana madola mabiliyoni ambiri ili pachiwopsezo atataya madola 250m, ndiyolakwika. Ntchito zambiri zomwe sizikuyenda bwino sizidzawululidwa kwa anthu, ndipo kutayika kwathunthu kwachuma kudzakhala kokulirapo. Chitukuko ndi kafukufuku zimangotengerapo kanthu. Koma abwenzi, ngakhale pulojekiti yomwe timathetsa makasitomala amawona ngati "yolephereka" ndi zina mwazochitikira ku dipatimenti ya R&D yamakampani awa pantchito zamtsogolo.
Ballmer si wamasomphenya ngati Jobs kapena Gates, amangokhala wabizinesi komanso manejala. Koma si Elop mwina, kotero ine ndekha ndikuyembekeza Microsoft kuyembekezera kulimbikitsidwa kwina m'gawo lamakampani, komwe ndi osewera kwambiri, komanso kufowoketsa m'malo okhala, chifukwa ndi gawo lamakampani lomwe silikonda kupanga zatsopano nthawi zambiri. - zatsopano pafupipafupi = ndalama zambiri mu IT. Chabwino, tiwona :-)
Petro, sindikunena kanthu za chiwonongeko:
Sindingayerekeze kuponya mpira wa kristalo ndikunena kuti zomwe Microsoft ikuchita zipangitsa kuti iwonongeke komaliza komanso kosapeweka. Zotsatira za zisankho zonse zamakono zidzawoneka m'zaka zochepa chabe.
Fiascos imayamba chifukwa chakuti Microsoft imagona kwakanthawi ndikuyesa kukumana ndi mpikisano chifukwa chandalama zake. Ichi si chinthu chimodzi choyenera kulemba, ichi ndi mndandanda wonse. PC yam'mapiritsi, chosewerera cha Zuno, malonda a nyimbo, injini zosakira za Bing, Mafoni a Kin, mtambo, piritsi ya Surface RT (Microsoft inalemba $900 miliyoni za pulojekitiyi)… Kodi ndipitilize?
ndiye kuti, ine ndekha ndikuyembekeza kuti Microsoft ikuyembekeza kulimbikitsanso mumakampani ...
Apanso, ziwerengero zina: Apple mu bizinesi idakwera kwambiri pakugulitsa kuchokera 2% mpaka 26% m'zaka zosakwana zisanu ndi chimodzi.
oh god .. ndamva kuti ndili patsamba la apulo koma yesani kudziwa zambiri za Microsoft musanalembe nkhani ngati iyi….
ndipo dongosololo linasindikizidwa ndikukonzedwa mwanjira yosiyana kwambiri ndi momwe apulo alili.
Ndimakonda mawu opanda kanthu awa. Kuti simunamvetse zomwe wolemba amafuna kunena? Ndiye mwina ndi vuto lanu. Ndipo sindinapeze kupereŵeka kulikonse.
Ponena za Nokia ndi Apple ndi Android zonse .. kulikonse, ndimapeza zolakwika zambiri zomwe zimandikwiyitsa. ? Ikhoza kukumba ngati sony, koma sitidzakankhira Windows Phone ngakhale tikanakhala opanda ndalama zokwanira kuti tipeze ndalama ... ali ndi mipanda, amatha kugulitsa ntb mosavuta ndi dokina ndipo atha kukhala ndi 70 % makasitomala ochulukirapo mumakampani.
Chifukwa chiyani sindingathe kuyimba mafoni kuchokera ku iPad? ndi seti yopanda manja? Foni yanga inagwa ndipo sindinathe ngakhale kulumikiza.. Sindinathe kutumiza ma sms.. Ndili ndi malire.
Munthu amadziwa Microsoft kwa zaka zambiri, koma kwa ine ndekha akadali kampani yotopetsa yomwe ili ndi ziro chikhalidwe ndi zero kuthekera kupita patsogolo osati nthawi zonse kuchoka ndi gulu lomwelo. M'zaka zaposachedwa, apanga zolakwika zambiri, ngakhale kampani yaying'ono yoyambira, yomwe ingawononge chilichonse, ndiye mwayi wokha wa Microsoft kuti chinthu choyipa kwambiri chotchedwa Windows chafalikira. Khama lawo ndilabwino, koma amawonetsanso kuthekera kwawo kokha, akufuna kugula bwino, mwina ndizovuta;)