Tsekani malonda

Patha zaka khumi kuchokera pamene mlengi waku Britain Imran Chaudhri adapanga koyamba mawonekedwe ogwiritsira ntchito omwe adapatsa anthu mamiliyoni ambiri kukoma kwawo koyamba kwa foni yam'manja. Chaudhri adalumikizana ndi Apple mu 1995 ndipo posakhalitsa adakhala utsogoleri m'munda wake. Pagulu logwira ntchito, anali m'modzi mwa mamembala asanu ndi limodzi omwe adapanga iPhone.

M’pomveka kuti zinthu zasintha kwambiri padziko lapansi m’zaka khumi zimenezo. Chiwerengero cha ogwiritsa ntchito iPhone chikuchulukirachulukira, monganso kuthekera ndi liwiro la iPhone. Koma chirichonse chiri ndi zolakwika zake - ndi zolakwika zomwe iPhone zafotokozedwa kale pamasamba ambiri. Koma ife tokha timakhudzidwa ndi chimodzi mwa zolakwika za iPhone. Zimakhudza kugwiritsa ntchito mopitirira muyeso, nthawi yomwe imakhala kutsogolo kwa chinsalu. Posachedwapa, nkhaniyi yakhala ikukambidwa kwambiri, ndipo ogwiritsa ntchito okha akuyesetsa kuchepetsa nthawi yomwe amakhala ndi iPhone. Digital detox yakhala njira yapadziko lonse lapansi. Sitiyenera kukhala anzeru kuti timvetsetse kuti zambiri mwazinthu zonse ndizovulaza - ngakhale kugwiritsa ntchito iPhone. Kugwiritsa ntchito kwambiri mafoni a m'manja kumatha kubweretsa mavuto akulu am'maganizo nthawi zambiri.

Chaudhri adachoka ku Apple mu 2017 atakhala zaka pafupifupi makumi awiri akupanga mawonekedwe ogwiritsira ntchito osati a iPhone okha, komanso a iPod, iPad, Apple Watch ndi Apple TV. Chaudri sanachitepo kanthu atachoka - adaganiza zoyambitsa kampani yake. Ngakhale kuti anali ndi ntchito yolemetsa, adapezanso nthawi yofunsa mafunso omwe sanalankhule za ntchito yake ku kampani ya Cupertino. Sikuti adangolankhula za zovuta zomwe adakumana nazo monga wopanga pakampani yayikulu chotere, komanso momwe Apple mwadala sanapatse ogwiritsa ntchito zida zokwanira zowongolera zida zawo.

Ndikuganiza kuti opanga ambiri omwe amamvetsetsa bwino gawo lawo amatha kuneneratu zomwe zingakhale zovuta. Ndipo titagwira ntchito pa iPhone, tidadziwa kuti zitha kukhala zovuta ndi zidziwitso zosokoneza. Pamene tinayamba kupanga ma prototypes oyambirira a foni, ochepa aife tinali ndi mwayi wopita nawo kunyumba ndi ife ... Monga momwe ndinkakhalira ndikuzolowera foni, anzanga ochokera padziko lonse lapansi amandilembera mameseji ndipo foni idasowa. ndi kuwala. Ndinazindikira kuti kuti foni ikhalepo bwino, timafunikira intercom. Posakhalitsa ndidapereka lingaliro la Osasokoneza.

Komabe, m'mafunsowa, Chaudhri adalankhulanso za udindo wa Apple pa kuthekera kokhala ndi ulamuliro wambiri pa iPhone.

Kutsimikizira ena kuti kudodometsa kudzakhala vuto kunali kovuta. Steve anamvetsetsa kuti ... Ndikuganiza kuti nthawi zonse pamakhala vuto ndi kuchuluka kwa momwe timafunira kuti anthu azilamulira zida zawo. Pamene ine, pamodzi ndi anthu ena ochepa, tinavotera kuti tifufuze zambiri, mlingo womwe waperekedwa sunatheke kupyolera mu malonda. Tamva mawu ngati: 'simungachite izi chifukwa zida sizingakhale zabwino'. Kuwongolera kuli kwa inu. (…) Anthu amene kumvetsa dongosolo angapindule nazo, koma anthu amene sadziwa kusintha wallpaper kapena Ringtone akhoza kuvutika kwenikweni.

Kodi kuthekera kwa iPhone yanzeru yokhala ndi zidziwitso zolosera kunali bwanji?

Mutha kukhazikitsa mapulogalamu khumi masana ndikuwalola kugwiritsa ntchito kamera yanu, komwe muli, kapena kukutumizirani zidziwitso. Ndiye mwadzidzidzi inu kupeza kuti Facebook akugulitsa deta yanu. Kapena mumakhala ndi vuto la kugona chifukwa chinthucho chimakuwalirani usiku uliwonse koma simusamala mpaka m'mawa. Dongosololi ndi lanzeru mokwanira kuzindikira kuti pali mapulogalamu omwe mwalola kugwiritsa ntchito deta yanu komanso kuti simukuyankha zidziwitso zomwe mwatsegula. (…) Kodi mukufunadi zidziwitso izi? Kodi mukufunadi kuti Facebook igwiritse ntchito deta kuchokera m'buku lanu la maadiresi?

Chifukwa chiyani Apple adasamala?

Zinthu zomwe zimathandizira kuyang'anira momwe foni yanu imagwiritsidwira ntchito mu iOS 12 ndikuwonjezera kwa ntchito yomwe tidayamba ndi Osasokoneza. Palibe chatsopano. Koma chifukwa chokha chomwe Apple adayambitsa chinali chifukwa anthu anali kukuwa chifukwa cha izi. Panalibe kuchitira mwina koma kuyankha. Ndi kupambana-kupambana, monga onse makasitomala ndi ana kupeza bwino mankhwala. Kodi akupeza mankhwala abwino kwambiri? Ayi. Chifukwa cholinga chake sichili bwino. Yankho lomwe tatchulalo linali cholinga chenicheni.

Malinga ndi Chaudhri, kodi ndizotheka kuyendetsa moyo wa "digito" mofanana ndi momwe munthu amasamalira thanzi lake?

Ubale wanga ndi chipangizo changa ndi wosavuta. Sindingamulole kuti andichite bwino. Ndili ndi pepala lakuda lomwelo lomwe ndakhala nalo kuyambira tsiku loyamba la iPhone yanga. Sindimangosokonezedwa. Ndili ndi mapulogalamu ochepa chabe patsamba langa lalikulu. Koma sichoncho kwenikweni, zinthu izi ndi zaumwini. (…) Mwachidule, muyenera kusamala, monga ndi chirichonse: kuchuluka kwa khofi komwe mumamwa, kaya mukuyenera kusuta paketi patsiku, ndi zina zotero. Chipangizo chanu chili panjira. Thanzi la maganizo ndilofunika.

Chaudhri adanenanso m'mafunsowa kuti amawona bwino momwe chilengedwe chimakhalira kuyambira kuyimba, zingwe zopotoka, kukanikiza mabatani ku manja ndipo pamapeto pake kumalankhula ndi kukhudzidwa. Ananena kuti nthawi iliyonse chinthu chachilendo chikachitika, pakapita nthawi mavuto amayamba. Ndipo amaona kuti kugwirizana kwa anthu ndi makina sikunali kwachibadwa, choncho akuganiza kuti zotsatira za kuyanjana koteroko sizingapewedwe. "Muyenera kukhala anzeru mokwanira kuti muziyembekezera ndi kuziyembekezera," akumaliza.

Chitsime: FastCompany

.