Tsekani malonda

Pamene Super Bowl imatchulidwa, anthu ambiri amaganiza za mpira waku America. Komabe, masewera akuluakulu akunja amakhalanso ndi mbali ina kuposa yamasewera - kutsatsa. Kumapeto kwa mpikisano wa North America NFL playoffs kumawonedwa ndi mamiliyoni makumi mamiliyoni a mafani pa TV, kotero kuti duel yokha imakhala ndi malo otsatsa omwe ndalama zambiri zimalipidwa. Ndipo owonera akusangalala ndi zotsatsa…

Nthawi zambiri, mawanga amphindi theka samakwiyitsa omvera, m'malo mwake, akhala gawo lofunikira la Super Bowl kwazaka zambiri, ndipo aliyense amadikirira chaka chilichonse kuti awone yemwe kampaniyo ibwera naye. Popeza ndizochitika zolemekezeka kwambiri, otsatsa onse amayesa kupanga malonda awo kukhala aumwini komanso oyambirira momwe angathere komanso kukopa anthu ambiri. Chifukwa chake sizongolimbikitsa zotsatsa zamagulu achiwiri, ngakhale makampani odziwika kwambiri akuyesera kuti alowe paziwonetsero pa Super Bowl.

M’kope la chaka chino, lomwe linali pa programu ya Lamlungu, zochuluka kuposa 70 malonda. M'gawo loyamba, makampani a M & M, Pepsi ndi Lexus, mwachitsanzo, adawonekera pazithunzi, chachiwiri, Volkswagen ndi Disney. Ena, monga Coca-Cola, anapereka zotsatsa zingapo. Tiyenera kutchulanso gawo lachinayi, pomwe makasitomala a Apple ngati gawo lotsatsa piritsi lawo la Galaxy Note adatsutsa Samsung. Mu kutsatsa kwake, wosewera wamkulu ndi woyimba komanso woyimba gitala wa gulu la The Darkness, Justin Hawkins, komanso chitsanzo Miranda Kerr.

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Mutha kukhala mukuganiza: Apple ili kuti? Funso silinachokere, chifukwa monga mukuwonera, ngakhale makampani akuluakulu aku America, omwe Apple ndi amodzi, amatsatsa pa Super Bowl, koma chifukwa chomwe kampani yokhala ndi logo yolumidwa ya apulo inalibe theka lake. -mphindi yakutchuka pa 46th Super Bowl ndiyosavuta - safunikira. Ngakhale Samsung yotereyi idalipira madola 3,5 miliyoni (pafupifupi 65,5 miliyoni akorona) pakukwezedwa kwake ndipo inali paziwonetsero kwa masekondi makumi atatu, Apple sanapereke senti imodzi koma zida zake zidawonekera pamaso pa owonera mamiliyoni pafupifupi katatu utali wonse. .

Poyerekeza ndi Samsung, Apple yapambana kale gawo lalikulu la msika waku America ndipo ma iPhones ake akupenga. Mfundo yakuti foni ya apulo ndiyotchuka kwambiri ikuwonetsedwa bwino ndi zochitika pambuyo pa duel, pamene Raymond Berry, membala wa American Football Hall of Fame, anyamula Vince Lombardi Trophy pansi panjira yopangidwa ndi osewera a New York. Zimphona. Osewera mpira okondwa amapeza chikho chopambana, ndikupsompsona ndipo, pomaliza, amajambulanso ndikujambula mbiri yakale. Ndipo ndi chiyani chinanso chojambulira mphindi ino kuposa ndi iPhone, yomwe osewera ambiri ali nayo pafupi. Mwachibadwa, zonse zimajambulidwa ndi makamera ochita chidwi a pawailesi yakanema.

Kuwombera, komwe kumatenga pafupifupi mphindi imodzi ndi masekondi makumi awiri (onani kanema kwa masekondi 90 oyambirira pansipa), osati kungojambula mwambo weniweni wa trophy, komanso kulengeza kwakukulu kwa iPhone. Zotsatsa zomwe Apple sanalipire senti, malonda opangidwa ndi makasitomala okhutitsidwa okha. Kodi pali china chomwe kampani iliyonse ingafune zambiri?

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Jim Cramer, katswiri wazachuma waku America, zomwe zidachitika anafotokoza motere:

Pa nthawiyo ndinati kwa ine ndekha: ndi izi. Palibe ziweto za chip bag komanso ma vampire okhetsa magazi. Palibe chonga icho. Zinali zotsatsa zomwe zinali zoyenera kwa Steve Jobs ndi kampani yomwe adamanga.

Inde, sanali malo otsatsa. Linali pafupifupi gulu la othamanga otchuka komanso oyenda bwino padziko lonse lapansi akutulutsa zida zomwe amakonda zomwe amakhala nazo.

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Koma pamapeto pake zilibe kanthu. Kukwezeleza kwa Apple ndi othamanga enieni omwe samalipidwa pa izo zimanena zonse kwa ine. Komanso, mosiyana ndi mphatso ya Eli Manning, yemwe analibe chidwi ndi Corvette wake watsopano ndipo pafupifupi anaiwala kutenga makiyi.

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