Michal Marek Tim Cook adapita nawo ku msonkhano wa BoxWorks ku San Francisco, komwe adalankhula makamaka za zomwe Apple idachita mumakampani. Zambiri zosangalatsa zidawululidwa, ndipo wolowa m'malo mwa Steve Jobs monga munthu woyamba wa Apple adawonetsa momveka bwino momwe Apple ikusintha pansi pa ndodo yake.
Cook adatsindika kufunikira kwa gawo lamakampani kwa Apple, ndipo adafotokoza momwe mgwirizano ndi opikisana nawo motsogozedwa ndi Microsoft, mwachitsanzo, ungathandizire kampaniyo kukankhira mapulogalamu ake ndi zida zamabizinesi. Chinachake chonga ichi chinkawoneka chosatheka konse m'mbuyomu. Komabe, ndi mabwenzi amphamvu okha omwe Apple angapitirize kuyesa kugulitsa katundu wake ku makampani akuluakulu ndi kupambana komweko monga amagulitsa kwa makasitomala wamba.
Mutu wa Apple adagawananso ziwerengero zosangalatsa kwambiri. Kugulitsa zida kumakampani a Apple chaka chatha kunabweretsa madola 25 biliyoni odabwitsa. Chifukwa chake Cook adatsimikiza kuti kugulitsa kumakampani sikungosangalatsa kwa Apple. Koma palinso malo oti apite patsogolo, chifukwa ndalama za Microsoft zochokera kumalo omwewo ndizowirikiza, ngakhale kuti makampani awiriwa ali osiyana.
Zikomo kwa aliyense pa #BoxWorks m'mawa uno! Anatola malingaliro ena kunja kwa bokosi kuchokera @levi pic.twitter.com/DdvznJOtov
Tim Cook (@kum_cook) September 29, 2015
Chofunikira, malinga ndi Cook, ndi momwe msika wamagetsi wasinthira m'lingaliro lakuti kusiyana pakati pa zipangizo zapakhomo ndi zamakampani zatha. Kwa nthawi yayitali, zida zamitundu yosiyanasiyana zidapangidwira maiko awiriwa. Komabe, lero palibe amene anganene kuti akufuna foni yamakono "yamakampani". “Mukafuna foni yam'manja, simunena kuti mukufuna foni yam'manja yamakampani. Simupeza cholembera chamakampani cholembera, ”adatero Cook.
Tsopano Apple ikufuna kuyang'ana kwa onse omwe amagwira ntchito pa iPhones ndi iPads awo akakhala kuti sali pakompyuta muofesi yawo. Amakhulupirira kuti kuyenda ndiye chinsinsi cha kupambana kwa kampani iliyonse. "Kuti mupeze mwayi weniweni kuchokera kuzipangizo zam'manja, muyenera kuganiziranso ndikukonzanso zonse. Makampani abwino kwambiri adzakhala othamanga kwambiri, "mkulu wa Apple akutsimikiza.
Kuti awonetsere izi, Cook adalozera ku lingaliro latsopano la Apple Stores, lomwe limatengeranso matekinoloje am'manja. Chifukwa cha izi, makasitomala sayenera kuyimirira pamzere ndipo amatha kulowa pamzere weniweni ndi aliyense wogwira ntchito m'sitolo ndi malo awo opangira iPhone. Ndi njira yamakono iyi yomwe makampani onse ayenera kutengera, ndipo kukhazikitsidwa kwa malingaliro awo kuyenera kuthandizidwa bwino ndi zida zochokera ku Apple.
Apple ikufuna kudzikweza mumakampani makamaka kudzera mgwirizano ndi makampani monga IBM. Apple yakhala ikugwirizana ndi kampani yaukadaulo iyi kuyambira chaka chatha, ndipo chifukwa cha mgwirizano wamakampani awiriwa, zida zingapo zapadera zidapangidwa zomwe zimagwira ntchito yawo m'magawo onse azachuma, kuphatikiza malonda, mabanki, inshuwaransi kapena ndege. IBM imasamalira kukonza mapulogalamuwa, ndipo Apple imawapatsa mawonekedwe owoneka bwino komanso osavuta kugwiritsa ntchito. IBM imagulitsa zida za iOS kwa makasitomala amakampani omwe ali ndi mapulogalamu apadera oyikiratu.
Seva Re / Code Kuphika kale adatero: "Ndife odziwa kupanga luso losavuta la ogwiritsa ntchito ndikupanga zida. Ukadaulo wakuzama wamakampani wofunikira kuti usinthe dziko lamakampani suli mu DNA yathu. Zili mu IBM's DNA. ” Kwa Apple, uku kunali kuvomereza kosowa kosowa, komanso chitsanzo cha utsogoleri wa Cook, womwe umaphatikizana ndi mgwirizano kuti alowe m'mafakitale omwe Apple sakanatha kuyisintha yokha.
Monga gawo la msonkhano womwe watchulidwa wa BoxWorks, Cook ndiye adawonjezeranso mawu ake am'mbuyomu ponena kuti Apple ilibe chidziwitso chambiri zamapulogalamu apabizinesi. "Kuti tikwaniritse zinthu zazikulu ndikupatsa makasitomala zida zazikulu, tifunika kugwira ntchito ndi anthu akuluakulu." Ponena za mgwirizano woterewu, Cook adati kampani yake ndi yotseguka kuti igwirizane ndi aliyense amene angathandizire Apple kulimbikitsa malonda ndi zida zake. bizinesi yayikulu.
Cook ndiye adanenanso za mgwirizano ndi Microsoft: "Tikupikisanabe, koma Apple ndi Microsoft zitha kukhala ogwirizana m'malo ambiri kuposa momwe amapikisana nawo. Kuyanjana ndi Microsoft ndikwabwino kwa makasitomala athu. Ndicho chifukwa chake timachita izo. Ine sindine munthu wachabechabe.'
Komabe, maubwenzi ofunda awa pakati pa Apple ndi Microsoft sizitanthauza kuti Tim Cook amavomerezana ndi kampani yaku Redmond mu chilichonse. Mutu wa Apple uli ndi malingaliro osiyana kwambiri, mwachitsanzo, pakuphatikiza machitidwe ogwiritsira ntchito mafoni ndi apakompyuta. "Sitikhulupirira njira imodzi yogwiritsira ntchito foni ndi PC monga Microsoft imachitira. Tikuganiza kuti chinthu chonga ichi chimawononga machitidwe onse awiri. Sitikufuna kusakaniza machitidwewa." Chifukwa chake, ngakhale makina ogwiritsira ntchito iOS ndi OS X akhala akuyandikira kwambiri m'zaka zaposachedwa, sitiyenera kudikirira kusakanikirana kwawo kwathunthu ndi dongosolo logwirizana la iPhones, iPads. ndi Macs.
Mnyamata amene ali ndi masokosi amtambo aja ndi ma sneaker owoneka bwino alibe kukoma konse.
... mfundo yakuti sichipikisana ndi Microsoft ikuwoneka bwino mu boma ndi ntchito za Apple iWork (makamaka Masamba) ... Ndikufuna kulira