Amaya Toman Mtengo wa Apple unafika thililiyoni imodzi sabata yatha. Ngakhale Steve Jobs sanakhalepo pamutu wa kampaniyo kwa zaka zingapo, chochitika chofunikirachi ndichofunikanso. Kodi wathandizira bwanji kuti kampani ya maapulo iziyenda bwino?
Pulumutsani pa mtengo uliwonse
Mu 1996, ndiye CEO wa Apple Gil Amelio adaganiza zogula NEXT. Zinali za Steve Jobs, yemwe panthawiyo anali asanagwire ntchito ku Apple kwa zaka khumi ndi chimodzi. Ndi NEXT, Apple idapezanso Ntchito, yomwe nthawi yomweyo idayamba kuchitapo kanthu. Chimodzi mwa zinthu zomwe zinatsatira kulandidwa kwa NEXT kunali kusiya ntchito kwa Amelia. Jobs adaganiza kuti akuyenera kupulumutsa Apple pazovuta zilizonse, ngakhale pamtengo wothandizidwa ndi Microsoft.
Pa Julayi 1997, 150, Jobs adakwanitsa kukopa oyang'anira kampaniyo kuti amukweze kukhala director of the interim director. Mu Ogasiti chaka chimenecho, Steve adalengeza ku MacWorld Expo kuti Apple idavomereza ndalama za $ XNUMX miliyoni kuchokera ku Microsoft. "Tikufuna thandizo lililonse lomwe tingapeze," Jobs adayankha ku boos kuchokera kwa omvera. Mwachidule, adayenera kuvomereza ndalama za Apple. Mavuto ake azachuma anali oipa kwambiri moti Michael Dell, CEO wa Dell, ananena kuti ngati ali mu nsapato za Jobs, "akanatengera kampaniyo kuti iwonongeke ndikubwezera eni akewo gawo lawo." Panthawiyo, mwina ndi ochepa okha omwe ankakhulupirira kuti zinthu za kampani ya apulo zikhoza kusintha.
IMac ikubwera
Kumayambiriro kwa chaka cha 1998, msonkhano wina unachitika ku San Francisco, umene Jobs unatha ndi "Chinthu Chimodzi Chowonjezera". Ichi chinali chilengezo champhamvu kuti Apple yabweranso phindu chifukwa cha Microsoft. Panthawiyo, Tim Cook adalemeretsanso antchito a Apple. Panthawiyo, Ntchito inali ikuyamba kusintha kwakukulu mu kampani, zomwe zinaphatikizapo, mwachitsanzo, kukonza menyu mu canteen ya kampani kapena kulola ziweto za antchito kulowa kuntchito. Iye ankadziwa bwino kumene kusintha kooneka ngati kosafunika kumeneku kungabweretse.
Pafupifupi chaka chitatha jekeseni wopulumutsa moyo kuchokera ku Microsoft, Apple imatulutsa iMac yake, kompyuta yamphamvu komanso yokongola kwambiri yomwe mawonekedwe ake osagwirizana adadziwika kuti ndi wopanga Jonathan Ive. Nayenso, Ken Segall ali ndi dzanja m'dzina la kompyuta - Ntchito poyamba anakonza kusankha dzina "MacMan". Apple idapereka iMac yake mumitundu ingapo, ndipo dziko lapansi lidakonda makina osazolowereka kotero kuti idakwanitsa kugulitsa mayunitsi 800 m'miyezi isanu yoyambirira.
Apple anapitiriza ulendo wake wogona. Mu 2001, adatulutsa makina ogwiritsira ntchito Mac OS X ndi maziko a Unix ndi kusintha kwakukulu poyerekeza ndi Mac OS 9. Pang'onopang'ono, masitolo oyambirira ogulitsa malonda anatsegulidwa, mu October Steve Jobs adayambitsa iPod kudziko lapansi. Kukhazikitsidwa kwa wosewera mpirawo kunali pang'onopang'ono poyamba, ndithudi mtengo, womwe panthawiyo unayamba pa madola 399 ndipo kugwirizanitsa kwakanthawi kochepa ndi Mac, kunali ndi mphamvu. Mu 2003, iTunes Music Store imatsegula zitseko zake zopatsa nyimbo zosakwana dola imodzi. Dziko lapansi mwadzidzidzi likufuna kukhala ndi "nyimbo zikwizikwi m'thumba mwanu" ndipo ma iPod akuchulukirachulukira. Mitengo ya Apple ikukwera.
Zithunzi
Ntchito zosaimitsidwa
Mu 2004, Steve Jobs adayambitsa pulogalamu yachinsinsi ya Project Purple, momwe osankhidwa ochepa amagwira ntchito pa chipangizo chatsopano chosinthira. Lingalirolo pang'onopang'ono limakhala lingaliro lomveka bwino la foni yam'manja. Panthawiyi, banja la iPod limakula pang'onopang'ono kuti liphatikizepo iPod Mini, iPod Nano, ndi iPod Shuffle, ndipo iPod imabwera ndi luso losewera mavidiyo.
Mu 2005, Motorola ndi Apple adapanga foni ya ROKR, yotha kusewera nyimbo kuchokera ku iTunes Music Store. Chaka chotsatira, Apple imasintha kuchokera ku PowerPC processors kupita ku Intel-branded processors, yomwe imakonzekeretsa MacBook Pro yake yoyamba ndi iMac yatsopano. Pamodzi ndi izi pakubwera mwayi kukhazikitsa Windows opareting'i sisitimu pa kompyuta Apple.
Vuto la thanzi la Jobs layamba kumuvuta, koma akupitiriza ndi kuuma mtima kwake. Apple ndiyofunika kuposa Dell. Mu 2007, kupambana kumabwera ngati kuwululidwa kwa iPhone yatsopano kuphatikiza mawonekedwe a wosewera nyimbo, foni yam'manja ndi msakatuli wapaintaneti. Ngakhale iPhone yoyamba idavulidwa pang'ono poyerekeza ndi mitundu yamasiku ano, imakhalabe yodziwika bwino ngakhale patatha zaka 11.
Koma thanzi la Jobs likupitilirabe kuchepa, ndipo bungwe la Bloomberg lidasindikiza molakwika mbiri yake mu 2008 - Steve amapanga nthabwala zopepuka zavutoli. Koma mu 2009, pomwe Tim Cook adatenga kwakanthawi ndodo ya director a Apple (panthawiyi), ngakhale womalizayo adazindikira kuti zinthu zinali zovuta ndi Ntchito. Mu 2010, komabe, amatha kuwonetsa dziko lapansi ndi iPad yatsopano. 2011 ikubwera, Steve Jobs akuyambitsa iPad 2 ndi iCloud service, mu June chaka chomwecho iye amasindikiza lingaliro la Apple campus yatsopano. Izi zikutsatiridwa ndi kuchoka kwa Jobs kuchokera kwa mkulu wa kampaniyo ndipo pa October 5, 2011, Steve Jobs amwalira. Mbendera za ku likulu la kampaniyo zimawulutsidwa pakati. Nthawi ya kampani ya Apple, yomwe okondedwa ndi otembereredwa Jobs (mogwirizana ndi Microsoft) kamodzi kwenikweni anadzutsidwa phulusa, ikutha.
