Tsekani malonda

Poyamba, zikhoza kukhala kusankhidwa kwa Jony Ive kukhala director director Apple (Chief Design Officer) ndi sitepe ina chabe mu kupita patsogolo kwake kosaimitsidwa kudzera muutsogoleri wamakampani. Kumbali inayi, sakanathanso kukwera pamwamba pa malo ake omwe alipo panopa, kotero kuti zongopeka zinayambira ngati pali china chake kumbuyo kwa "kutsatsa" kwa Jony Ive.

Kusintha kwachisawawa, makamaka pamutu wa wopanga m'nyumba mwakampani, kumawoneka pambuyo pakuwunika mosamalitsa kukhala sitepe yolongosoledwa bwino, yomwe Apple ikuwoneka kuti sikungowonera Jony Ive akupeza mphamvu zambiri pakampani yonse. Ali kale paudindo wake monga wachiwiri kwa purezidenti wamkulu pakupanga, anali ndi chikoka chopanda malire, kulimbikitsa zida, mapulogalamu, komanso malo ogulitsa njerwa ndi matope komanso mawonekedwe a sukulu yatsopanoyi. Tim Cook yekha ndiye anali wamkulu, ndipo tingangolingalira kuti nthawi zambiri mwina chifukwa cha udindo wake monga wotsogolera wamkulu.

Zochitika nambala wani. Amuna awiri omwe adzatenge ntchito ya tsiku ndi tsiku ya madipatimenti okonza mapulani pambuyo pa Ive atakonzekera mwadongosolo kuti akwezedwe, makamaka kuchokera kunja. Alan Dye anali mu April kudziwitsa mu mbiri yochuluka Wawaya (choyamba apa) monga munthu wofunikira kumbuyo kwa Apple Watch. Richard Howarth sanasiyidwe mu mbiri ya Ive yokwanira v New Yorker (choyamba apa) ndipo adatchulidwa kuti ndi iPhone yoyamba kwambiri.

Mpaka pano, mapangidwe a Apple adapangidwa makamaka ndi Jony Ive. Komabe, dipatimenti ya PR ya kampani yaku California idayesa kuwonetsa ziwerengero zina zofunika m'miyezi yaposachedwa, kuti tikhale ndi lingaliro la omwe achiwiri kwa prezidenti watsopano ali. Howarth adzatsogolera gawo la mapangidwe a mafakitale, Dye idzagwira ntchito yogwiritsira ntchito mawonekedwe. Zodabwitsa ndizakuti, izi zikusemphana ndi zomwe zidali mu 2012 kumaliza Scott Forstall.

Panthawiyo, Tim Cook anali ndi chikhumbo chomveka chogwirizanitsa magawo a mapangidwe a mafakitale ndi mawonekedwe ogwiritsira ntchito, kuti zinthuzo zizigwira ntchito pamodzi mogwirizana kwambiri. Panalibe wina wabwino pa izi kuposa Jony Ive, yemwe kuwonjezera pa kupanga mankhwala anatenga pansi pa utsogoleri wake komanso mawonekedwe a mawonekedwe ogwiritsa ntchito. Zosinthazo zidawoneka nthawi yomweyo mu iOS 7.

Ngakhale kuti mwini wake wa Order of the British Empire akupitiriza kuyang'anira ntchito zonse za kamangidwe ka kampaniyo, mgwirizanowu umasweka pang'onopang'ono pansi pamunsi pake, pomwe awiri atsopano omwe adatchulidwa achiwiri ali. Ndi funso la momwe zidzakhudzire ntchito ya kampaniyo, ndipo ndizotheka kuti sipadzakhalanso ndipo izi ndizosintha zokhazokha zomwe zakhalapo kale muzochita kwa nthawi yaitali.

Kumbali ina, ili pano chachiwiri. Apple idaganiza zolengeza mosavomerezeka kukonzanso kasamalidwe kapamwamba kudzera pawailesi yakanema. Mwayi wapadera unapindula ndi British The Telegraph ndi bwenzi lalikulu la Ive Stephen Fry. Jony Ive sanakhumudwitse dziko lake ndipo ndizomveka kukhulupirira kuti Fry wodziwika bwino ndiye adasankha, osati Tim Cook.

M'mawu ake, Fry akulemba za udindo watsopano wa Ive, udindo wake wotsatira ndikuchita nawo ntchito zamtundu uliwonse za Apple, koma adalembanso cholemba chimodzi chosangalatsa. Ndi kukwezedwa kwake, Ive adzakhala akuyenda kwambiri. Ambiri nthawi yomweyo amalumikizana ndi malo omwe Ive amakokera nthawi zonse - Great Britain. Wopanga wotchuka padziko lonse lapansi sanabisepo mgwirizano wake wamphamvu ndi England.

Nthaŵi zambiri Ive amapita ku zilumbazi kukaphunzitsa ku yunivesite, ndipo iye ndi mkazi wake Heather ananenapo kale kuti akufuna kutumiza mapasa awo kusukulu ya Chingelezi. Izi zinali mu 2011 The Sunday Times mu mbiri yanu iwo analemba, kuti Ive ndi wofunika kwambiri kwa Apple ndipo palibe njira yoti agwire ntchito zake kutali ndi kutsidya kwa nyanja. Osachepera ndi momwe mnzake wa banja la Ives, yemwe adalumikizana nawo, adatanthauzira, ndipo ndi zomwe Tim Cook adayenera kuuza Ive.

Chifukwa chake poyang'ana m'mbuyo timafika pazomwe kukwezedwa kwa Howarth ndi Dye ku maudindo apamwamba kumatanthauza. Malinga ndi Apple, zizikhala zongoyang'anira zinthu zatsiku ndi tsiku zomwe Ive sakuyeneranso kuthana nazo. M'malo mwake, adzatha kuyang'ana kwambiri ntchito zopangira, koma sizikuphatikizidwa kuti mapulani ake akuphatikizapo Apple, komanso banja lake.

Kwa ambiri, kutha kwa Jony Ive ku Apple mwina ndizochitika zosayerekezeka pakadali pano. Ndi Steve Jobs yekha m'zaka khumi zapitazi yemwe anali kampani yamtengo wapatali kwambiri padziko lapansi kuposa njonda yomangidwa bwino ya Chingerezi. Komabe, aka sikanali koyamba kuti pakhale nkhani ngati Ive akadali ndi zolimbikitsa kuti apitilize ku Apple. Wakwaniritsa kale zomwe zingatengere ena moyo wawo wonse kuti akwaniritse zaukadaulo, ndipo ndizotheka kuti kuyitanidwa kwawo kudzapambana.

Ndiye pali zambiri nambala yachitatu. Apple idasankha tchuthi chadziko lonse kuti alengeze kusintha kwake kwakukulu pamagawo ake opangira. Lolemba lomaliza mu May ndi Tsiku la Chikumbutso ku United States, ndipo msika wogulitsa watsekedwa. Chifukwa chake, Tim Cook atalengeza za kusamutsidwa kwa wantchito wake wofunikira kwambiri, sanaike pachiwopsezo chilichonse chosafunikira pamsika, ngati omwe ali ndi masheya adakayikira ngati atolankhani.

Mfundo yoti adakhala director director a Jony Ive, Chief Design Officer, sizotsimikizira kuti nthawi yake ku Apple ikutha. Ndi njira imodzi yokha yotanthauzira zosinthazi. Jony Ive adzatha ku Cupertino posachedwa, ndipo Tim Cook amadziwa bwino kuti ayenera kukhala wokonzeka. Komabe, pamapeto pake, zikhoza kuwoneka kuti Jony Ive sakupita kulikonse, ndipo ndi udindo wake watsopano amangotsimikizira mphamvu zake zowonjezereka. Amagwira ntchito yofunika kwambiri pomanga kampasi yatsopano ya Apple ndipo akukonzekera kukonzanso Apple Stores ndi Angela Ahrendts. Zowonjezera, mwachitsanzo, amamanga Apple Car mu labotale yake yachinsinsi.

Chitsime: The Telegraph, 9to5Mac
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