Ondrej Holzman Mlandu wotchedwa "Pepala" umayamba kusinthika ndipo pang'onopang'ono umasintha kukhala nkhondo. Madivelopa ena nawonso ayamba kuyankhula, kuwonetsa khalidwe la FiftyThree lomwe likuwoneka ngati lachinyengo. Amakana zonena zina mu FiftyThree, koma koposa zonse, akufuna kuyika mawu oti "Pepala" m'dzina la pulogalamu yawo yojambulira…
Kutenga zochitika mwadongosolo. Facebook idawonetsa koyamba mtundu wake watsopano pulogalamu yatsopano ya iPhone ndi mawu Paper pamutuwu. Patatha masiku angapo, adayitulutsa pa App Store, ndipo ndipamene FiftyThree situdiyo idayitana. Yakhala ikupereka sketching application kwa nthawi yayitali Pepala lolembedwa ndi makumi asanu a iye sakonda kufanana kwa maina nkomwe. Komabe, gulu lachitatu likuwonekera powonekera - kampani ya miSoft - yomwe akuti dzina la Pepala ndi lake, chifukwa idabwera ku App Store poyamba.
Ndipo ngati mlanduwo sunasokonezedwe kwambiri panthawiyi, unali pafupi kusokoneza kwambiri. Zowonadi, a FiftyThree amatsutsa pa Twitter pazolinga za miSoft ndi akutero, kuti Pepala lolembedwa ndi makumi asanu anali mu App Store miyezi isanu kale kuposa pulogalamu ya miSoft. Pa nthawi yomweyo zinali anapeza, kuti miSoft after what Pepala lolembedwa ndi makumi asanu adalandira mphotho kuchokera kwa Apple, adasintha dzina la pulogalamu yake ya Kid Paint kukhala Paper Express.
Komanso FiftyThree nawonso zikusonyeza kuti pali pulogalamu ina yomwe ili ndi dzina mu App Store Pepala, yomwe yakhalapo nthawi yayitali kuposa miSoft's. Ichi ndi ntchito yochokera kwa wopanga Contradictory, yemwe ndi wake Pepala inatumizidwa ku App Store kale pa October 27, 2011. Monga momwe zinakhalira, Contradictory ili ndi mapulogalamu angapo omwe ali ndi mayina ofanana mu App Store, omwe FiftyThree amawatcha otchedwa dzina squatting.
Komabe, izi sizofunika kwambiri. Chofunika koposa, sizikudziwikiratu kuti ndani, chiyani komanso mwina anganene bwanji mtundu wawo. MiSoft imanena kuti mwina sichinali yoyamba mwachindunji mu App Store, koma inali yoyamba kulembetsa dzina "Paper" ndi Apple molingana ndi malamulo a sitolo. Mu kampeni yake yolimbana ndi Facebook, FiftyThree amadalira kuti ntchito yake idawonekera pamsika isanawonekere yochokera pamasamba ochezera, chomwe ndi chowonadi chosatsutsika. Ndipo kuti ali ndi chidwi chomenyera mtundu wawo ku FiftyThree, monga zikuwonetseredwa ndikugwiritsa ntchito kwaposachedwa kwa chizindikiro cha liwu loti "Paper".
FiftyThree adadzaza pempholi pa Januware 30, tsiku lomwe Facebook idawonetsa pulogalamu yake yatsopano kwa anthu kwa nthawi yoyamba. Patsiku limenelo, FiftyThree adaphunziranso za pulogalamuyi ndi dzina lofanana kwa nthawi yoyamba. Madivelopa otchuka ali kale ndi chizindikiro cholembetsedwa "Paper by FiftyThree", koma izi sizinalepheretse Facebook kuyitcha pulogalamu yake "Paper - nkhani zochokera ku Facebook", ngakhale pali mgwirizano wapakati pakati pa FiftyThree ndi Facebook, kaya ikulumikiza ntchito zawo. , kupanga mapulogalamu kapena maubale ndi mamembala a board a Facebook.
Ndicho chifukwa chake gulu lopanga ku Seattle ndi New York silikonda khalidwe la Facebook. "Pakadali pano tikufufuza zonse zomwe zingatheke," a FiftyThree adatero m'mawu ake. Malinga ndi seva TechCrunch FiftyThree atha kukhala ndi mwayi wopambana motsutsana ndi Facebook ngati atachitapo kanthu. Ngakhale mapulogalamu awiriwa sali opikisana mwachindunji, amakhalabe m'sitolo imodzi ndipo pamapeto pake ndi mapulogalamu onse awiri. Kuphatikiza apo, FiftyThree ikhoza kutsimikizira kuti inali yoyamba mu App Store ndi Paper.
Itha kuchita bwino ngakhale ilibe chizindikiro pa mawu akuti "Paper" palokha. Ndi, pambuyo pake, ndizofala kwambiri ndipo zimagwiritsidwa ntchito ndi mapulogalamu ambiri mu App Store. Ngati ikanati idzalamulire mwachiyanjano cha FiftyThree, Facebook iyenera kutsimikizira kuti dzina la ntchito yake ilibe ogwiritsa ntchito mwanjira ina iliyonse, monga momwe zanenedwera kale ndi mbali inayo.
Komabe, ziyenera kunenedwa kuti ngati "Mlandu wa Papepala" ukanakhala nkhondo yaikulu yalamulo, Facebook idzakhala yopambana ndi ndalama zake. Akhozanso kudziteteza ponena kuti adamaliza kubweretsa pulogalamuyi kuchokera ku FiftyThree ngakhale yotchuka kwambiri. Masiku otsatira, kapena masabata, adzabweretsa chigamulo. Chinthu chimodzi ndi chotsimikizika pakali pano - Facebook sisintha dzina la ntchito yake (komabe).
Komabe, kuti pasakhale otukuka ochepa omwe akukhudzidwa ndi mlandu wonsewo, iye anafuula komanso ndi kampani Chithunzi 53. Iwo - monga dzina lake likusonyezera - anali ndi mavuto ndi FiftyThree (PedesátTři mu Czech) kuti asinthe. Chithunzi 53 idakhazikitsidwa mu 2006, pafupifupi zaka zisanu ndi chimodzi FiftyThree isanachitike. Monga FiftyThree tsopano akudabwa kupeza kuti Facebook yagwiritsa ntchito chizindikiro chake, Chris Ashworth, yemwe anayambitsa Chithunzi 53, zaka ziwiri zapitazo, ndi mawu odabwa, adapeza kampani yatsopano yomwe ili ndi nambala yomweyi m'dzina, ngakhale yolembedwa mu mawu.
Pambuyo pake Ashworth adalumikizana ndi abwana a FiftyThree, George Petschnigg, kuti akambirane za mgwirizano wamakampani awiriwo. Ashworth adanenanso kuti ngati onse awiri apitiliza kugwira ntchito m'minda yawo yamakono, sangakhale ndi vuto ndi izi. Chithunzi 53 imapanganso zida za ojambula, koma makamaka nyimbo zamoyo ndi kusewera kwamavidiyo. Ntchito yawo ya QLab yakhala yodziwika bwino m'zaka zapitazi.
Ngakhale Petschnigg adapatsa Ashworth malingaliro ake, kodi woyambitsa Chithunzi 53 adadabwa bwanji atalandira yankho kuchokera ku FiftyThree, lomwe linanena kuti akhoza kuchita chilichonse chomwe akufuna. Komanso, inapitirizabe ndi FiftyThree ngakhale kufunsira chizindikiro cha malonda ndi kufotokozera komwe kunkafotokozera kukula kwa Chithunzi 53. Ashworth momveka sanakonde izi nkomwe ndipo adapempha FiftyThree kuti kukhalapo koteroko sikungatheke ndipo amayenera kusintha dzina lawo. . Pamapeto pake, Ashworth ndi kampani yake adatsimikiziridwanso ndi ofesi ya patent, yomwe sinavomereze chizindikiro cha FiftyThree ndi mawu otere, komanso wopanga pulogalamuyi. Pepala lolembedwa ndi makumi asanu kenako adafunsira chizindikiro chatsopano malinga ndi zomwe Ashworth adafuna poyambirira.
Chithunzi cha 53 sichikugwirizana mwachindunji ndi chomwe chilipo pakati pa FiftyThree ndi Facebook, koma chikuwonetseratu kuti FiftyThree ankachita zinthu mosasamala monga momwe Facebook imachitira tsopano. FiftyThree akadapanda kuyimitsa ofesi ya patent, Chithunzi 53 chikadasiyidwa mophiphiritsa ndi maso akulira. Ndipo ndizotheka kuti zomwezo tsopano zikudikirira FiftyThree, zomwe akutero, kuti ntchito yaikulu ndi khama zimabisika m'dzina. Koma ngati FiftyThree sanasamale, kodi Facebook idzasamala tsopano?
chimene iye akuchitira, iyenso amataya