Ondrej Holzman Mitu yankhani yolengeza kutsika kwachuma kwa Apple chaka ndi chaka kuyambira 2003 idawonekera pazofalitsa zonse zapadziko lonse lapansi. Zomwe zidayenera kuchitika posachedwa, zidabweretsa mafunso angapo pazokambirana - mwachitsanzo, zomwe zingachitike ndi ma iPhones kapena Apple ikhoza kukulanso.
Chimphona cha California chakhala chovutitsidwa ndi kupambana kwake. Kugulitsa kwa iPhone 6 ndi 6 Plus kunali kwakukulu chaka chapitacho kotero kuti mitundu yaposachedwa ya "esque", yomwe sinabweretse pafupifupi masinthidwe ambiri, sakanatha kuwayankha. Komanso, patatha chaka chimodzi, msika wa mafoni a m'manja umakhala wodzaza kwambiri, ndipo Tim Cook adatchula dola yamphamvu ndi zovuta zachuma monga zifukwa zina zomwe zikuchepa.
"Ndipamwamba kwambiri kuti tigonjetse, koma sizisintha chilichonse chokhudza zam'tsogolo. Tsogolo lili bwino kwambiri,” adatsimikizira Kuphika. Kumbali inayi, ma iPhones akadali ofunikira pakuyendetsa kampani. Amawerengera ndalama zopitirira makumi asanu ndi limodzi pa zana la ndalama zonse, kotero kuti kutsika kwawo koyamba kutsika pambuyo pa zaka zisanu ndi zitatu zakukula kosalekeza ndizovuta.
Koma zonsezi zinkayembekezeredwa. Zotsatira zachuma za Apple, zomwe zili mugawo lachiwiri lazachuma la 2016 iwo ankapeza ndalama zokwana madola 50,6 biliyoni ndi phindu la $10,5 biliyoni, zinali zofanana ndi zomwe kampaniyo idayerekeza miyezi itatu yapitayo.
Komabe, eni ake sanakhutitsidwe ndi manambalawo, pomwe magawo adatsika ndi 8 peresenti patangotha maola ochepa chilengezocho, ndikuchotsa pafupifupi $ 50 biliyoni pamtengo wamsika wa Apple. Izi ndizoposa, mwachitsanzo, mtengo wonse wa Netflix, koma Apple idakali kampani yamtengo wapatali kwambiri padziko lapansi.
Kuphatikiza apo, ngakhale kutsika kwa malonda ndi phindu kungasonyeze, Apple ikadali kampani yopambana kwambiri. Mtundu wa phindu lomwe wopanga iPhone adatulutsa kotala lapitalo silinganenedwe ndi Zilembo, Facebook ndi Microsoft kuphatikiza. Ngakhale titawonjezera phindu lawo, amataya $ 1 biliyoni ku Apple.
Zotsatira zoyipa zachuma za chaka ndi chaka m'gawo lomaliza, komabe, sizidzakhala zapadera. Apple ikuganiza kuti kotala yamakono sidzakhala yopambana poyerekeza ndi chaka chatha, ngakhale, mwachitsanzo, ndi iPads, Tim Cook amayembekeza kukhazikika pang'ono pambuyo pa kutsika kwakukulu.
Kotala ina yotereyi ndi nkhani zoyipa kwa omwe ali ndi masheya. Ngakhale titha kuyembekezera kuti phindu la Apple lidzakweranso, omwe ali ndi chidwi ndi kukula. Tim Cook ndi co. adzayenera kuyesa kupeza njira zatsopano zotsitsimutsira kukula mwachangu momwe angathere.
Kaya iPhone 7 yatsopano idzakhala yotani, zidzakhala zovuta kuti Apple ikwaniritse bwino lomwe ndi ma iPhones asanu ndi limodzi. Chidwi mwa iwo chawonjezeka kwambiri poyerekeza ndi mibadwo yapitayi makamaka chifukwa chakuti anabweretsa ziwonetsero zazikulu. Bwanji analoza Kugulitsa kwa John Gruber, iPhone 6 ndi 6 Plus kunali kodabwitsa mgawo lachiwiri la chaka chatha (onani tchati), ndipo ngati sichoncho, iPhone 6S ndi 6S Plus zikadapitilirabe kukula kosalekeza.
Ndi ma iPhones, Apple iyenera kuyamba kuyang'ana kwambiri momwe angakokere makasitomala kutali ndi mpikisano, popeza chiwerengero cha anthu omwe alibe mafoni a m'manja, omwe amagulitsira malonda, akucheperachepera. Komabe, m'miyezi isanu ndi umodzi yapitayo, Apple yawona kusamuka kochulukirapo kuchokera ku Android kuposa kale, kotero ikuchita bwino pankhaniyi.
Koma inu simungakhoze basi n'kudziphatika ndi iPhones. Ku Cupertino, amazindikira kuti mankhwalawa sadzakhalapo kwamuyaya, ndipo mwamsanga atha kusintha kapena kuwonjezera ndi china chake, ndibwino. Kupatula apo, kudalira kwa Apple pa iPhone tsopano kuli kwakukulu. Ndichifukwa chake, mwachitsanzo, Ulonda unayambitsidwa. Koma akadali kuchiyambi kwa ulendo.
Momwemonso zosatsimikizika, makamaka pakuwona bwino kwachuma, zomwe tsopano zikukambidwa pamwamba pa zonse, misika ina, yomwe ikuganiziridwa mokhudzana ndi Apple, ikuyang'ananso. Ndi chinsinsi chodziwika bwino kuti kampaniyo ikuyang'ana zamagalimoto, ndipo ikuyang'ana zenizeni zenizeni, zomwe zikuyamba kuyenda.
Koma pamapeto pake, Apple ikhoza kuthandizidwa, posachedwa, ndi china chosiyana kwambiri ndi zida zachikhalidwe. Mosiyana ndi zigawo zina zonse, kotala yomaliza inawona kupambana kwakukulu mu mautumiki. Adakumana ndi gawo labwino kwambiri m'mbiri ndipo zikuwonekeratu kuti sakusiya kukulitsa ntchito zawo za Apple.
Ndi zotengera zolumikizidwa. Ma iPhones akamagulitsidwa, makasitomala ambiri amagwiritsa ntchito ntchito za Apple. Ndipo ntchito zabwino za Apple zikakhala, makasitomala ambiri amagula iPhone.
M'magawo akubwera, zofalitsa zokhala ndi zotsatira zachuma za Apple sizingaphatikizepo mawu akuti "mbiri" monga momwe zakhalira m'zaka zaposachedwa, koma sizikutanthauza kuti sizidzachitikanso. Apple imangoyenera kutengera zenizeni zatsopano pamsika osati ndi mafoni okha, ndipo osunga ndalama amagula magawo a Apple ndi zana limodzi ndi zisanu ndi chimodzi. Koma njirayi imatha kutenga zaka zingapo.
N'zomvetsa chisoni kuti akupangidwa kukhala omveka ngati TV. Ndi zoonekeratu kuti palibe mtengo umene umamera kumwamba ndipo chilichonse chili ndi malire ake. Palibe amene angapitirize kuwonjezera phindu lawo ndipo liyenera kuyima panthawi ina kapena kugwetsanso pambuyo pa kupambana kodabwitsa, ndicho chinthu chachibadwa. Pokhapokhapo pomwe angapo osatsutsika adzayamba kuloza ngati chizindikiro cha kulephera ndikukondwera nawo, zomwe ndimanyansidwa nazo.
Vuto lonse limatchedwa kampani ya Akcio. Wogawana akufuna kugula pamtengo x ndikugulitsa pamtengo x+y.
Ndikuganiza kuti sizovulaza, sizili pamwamba pa mpikisano wathanzi. Monga wosuta ndi zimakupiza, zonse za mankhwala, ndipo ine ndikutsimikiza inu simuli nokha.
Ndikukhulupirira kuti iyi ikhala njira yolimbikitsira Apple.
Kutsika kwa ma iPhones mwina kunali kofunikira ndipo ndikuganiza kuti zinthu zikhala bwino kumapeto kwa chaka chino. Kumbali imodzi, SE yaying'ono idzabweretsa zokwanira, ndipo kumbali ina, funde loyamba la kukweza lidzachitika pakati pa mafani a "mafoni akuluakulu". Mwachitsanzo, ndili ndi 6plus ndekha ndipo sindinaganize zogula 6s, phindu la kukweza mwamsanga silinali loyenera kuyankhula. Komabe, pambuyo pa mbadwo umodzi, ukhoza kukhala mutu wofunika kuulingalira. Pankhani ya iPad, ndingagwirizane ndi Cook ponena za "kukhazikika" - msika wamapiritsi mwina ulibe malo oti akule kwa aliyense, koma kukhazikika kwinakwake ndikoyenera.
Chinthu chokha chomwe ndikuganiza kuti Apple adalakwitsa kwambiri (ndipo udindo uli ndi Cook mwanjira ina) ndi Mac. Apple inali kampani yokhayo yomwe idakwanitsa kukula kwambiri pamakompyuta akale, ndipo kutsika komwe kwatchulidwa pano kudakali zotsatira zamaloto m'derali. Koma zikuwoneka kwa ine kuti iwowo sanayamikire bwino izi, ndipo m'malo mokweza patsogolo m'derali, mawu osiyanasiyana okayikitsa amawonekera (mwachitsanzo, kujambula pamakompyuta monga kukhazikitsidwa kwa iPad yayikulu). Ngakhale otsutsa, Macbook yatsopano ndi yabwino komanso yopambana, koma kwenikweni ndi yachilendo yokha. Kupanda kutero, ngakhale "kukweza kwazinthu zopanda phokoso" monga Mac Mini sikunyalanyazidwa. Tidzawona zomwe zidzawonekere chaka chino, zomwe zingatheke m'derali ndizosawerengeka.
Inde, kuthekera kulipo, koma Apple saigwiritsabe ntchito kwambiri, makamaka m'malo ena. Mwachitsanzo aliyense amene akudikirira Mac yayikulu yam'manja yam'manja, nthawi yomweyo yokwezedwa bwino, wakhala akudikirira pachabe kwa nthawi yayitali. Adaletsa 17 ″ ndipo 15 ″ sichikuyenda kwambiri. Komanso, khalidwe ndi kukhazikika kwa Mac Os stagnates (osachepera kwa owerenga maganizo), kotero aliyense amene ali 50-100 zikwi okonzeka Macbook latsopano ndi 15 "chionetsero (ndi 17" anasonyeza ali kunja. zamwayi), akungoyembekezera zachilendo.
M'malingaliro anga, Apple imangokhalira kudandaula ndipo imavutika makamaka chifukwa chakuti anthu ambiri osavuta amatenga Apple ngati chizindikiro cha chinthu chapadera. Makampani aukadaulo amagulitsa makamaka kuchokera kwa ogwiritsa ntchito malingaliro amodzi, omwe samakhudzidwa kwambiri ndi mayankho aukadaulo monga ma logo. Ndimadziona ngati katswiri wa IT. Ndinagula mnzanga iPhone ndi iPad chifukwa sindikufuna kudandaula nazo. Ndi chipangizo cha ine ogwiritsa ntchito mphamvu. Malinga ndi Note 3 yanga yakale, ma iPhones ndi zoseweretsa za blondes. Macs akutsatira njira yomweyo. Palibe chokulitsa, pafupifupi chilichonse cholumikizira, chochepa chokhazikitsa. Apple anali mtsogoleri waukadaulo. Masiku ano, Asus ena apulasitiki ali ndi mapurosesa abwino, kukumbukira mofulumira, madoko amakono kuposa Apple. Chaka chikuyembekezera Skylake. Zithunzi zakale. 4 zaka kupanga. Mac mini sinakwezedwe kwa zaka. Ngati ndikukweza, ndibwino. Kukumbukira kosakulitsa. Max dual core processor. Zonsezi mu 2016. Ndi zomvetsa chisoni. Kiyibodi ya pakompyuta yopanda nyali yakumbuyo monga pansi pa Maria Theresa. Mtengo wapatali wa magawo Silena. Iwo ali osimidwa.
Chonde perekani zitsanzo zingapo za momwe mudafikira kuti Apple ndi "zida zanga ogwiritsa ntchito mphamvu"? Kodi mwakhala mukugwiritsa ntchito Mac, iPhone kwa nthawi yayitali bwanji…? Zikomo Hajek
Ndimaziyika pamtundu wa anthu ondizungulira amagula zinthu za Apple. Imodzi imakhala yabwino kwambiri, koma yocheperako mwaukadaulo komanso osagwiritsa ntchito movutikira. Iwo makamaka amasamala za logo. Ndili ndi anzanga angapo ajtak ndipo nthawi zambiri amathamanga pa Linux. Mmodzi ma widle ndi MacBook imodzi. Kwa ine, Apple imabwera m'maganizo mwa mawonekedwe a Hackintosh. Ndikuganiza za izo. Ndipo ngati nditagwiritsa ntchito iPhone kapena iPad, ndikadayenera kuiphwanya. Ndiye izo zakonzedwa moyipa.
Chabwino, ndine wochokera kumunda wa IT ndipo ndikhoza kunena kuti pakati pa alangizi (ndipo ndikutanthauza alangizi aukadaulo, palibe bizinesi kapena kutsatsa!) Apple yakhala ikuchulukira posachedwa. Gawo la Linux ndilokwera kwambiri m'gululi, koma sikuti "makamaka" m'dera langa.
Ponena za kuphulika kwa ndende, m'malingaliro mwanga, chidwi chake ndi inertia, koma zifukwa zenizeni zatsika kwambiri. Sindikuchita ndi pulogalamu ya pirated tsopano, ndi mutu wina, koma m'mbuyomu panalidi zinthu zomwe zidakankhira wophwanya ndende, koma kwa nthawi yayitali sindimamva kufunika kwake konse.
Sindikumvetsa bwino ndime yoyamba. Alangizi aukadaulo amagwiritsa ntchito zinthu za Apple masiku ano, koma osati pakati pa akatswiri a IT mdera lanu?
Ndikugwirizana ndi ndime yachiwiri.
Kodi siubwino kuti simuyenera kuda nkhawa ndi zida zoyankhulirana zoyambira? Kodi simukuda nkhawa ndi ma virus, zigamba, madalaivala, kuyambitsanso, zosintha zambiri zosafunikira komanso zovuta, ndi zina? Ndikhulupirireni, ngati mutagula Apple ndikupulumuka kwa miyezi ingapo, mudzapeza kuti kuphweka, kukonza zolakwika, kudalirika ndi khalidwe la dongosolo lonse ndilofunika kwambiri kuposa chiwerengero cha ma cores, mphamvu ya zithunzi ndi chiwerengero cha megapixels. ya kamera ... Moona mtima, nanga bwanji makompyuta ndi mafoni lero tikufuna Koma ndikuvomereza kuti pali owerenga ambiri omwe amakhutira ndi mitundu yoposa imodzi ndipo samamvetsetsa ubwino wake.
Kupusa koopsa ... kuvomerezana ndi Hajko.
Ndidasokoneza PC kukhala zidutswa, nthawi zonse ndimatha kuziyika pamodzi kwa aliyense wondizungulira, molingana ndi HW ndi SW. Anthu ambiri omwe amagwiritsa ntchito PC yotsika mtengo amayenera kukhala ndi MAC. Ndidasintha ndekha, ndipo ndidayamba kuda nkhawa kuti zitha bwanji kapena ayi, ndine wokondwa kuti sindiyenera kuthana ndi vuto lililonse chifukwa chiyani china chake sichikundigwiriranso ntchito, komanso ndikapeza PC. m'manja mwanga kuchokera kwa woyang'anira, ndidzakhala womasuka kuti ndilibe kunyumba.
Ndipo ngati mukufuna kuchita zambiri pa Mac yanu kuposa kungodina pazithunzi, ndiye kuti si vuto. Sindikuwona chilichonse chochulukirapo kapena chocheperako chomwe chingasonyeze kuti wogwiritsa ntchitoyo ndi wosaphunzira wa IT. Ndimangowona kugwiriridwa kosangalatsa popanda kukangana.
Ndi cholemba chotero. Ngati munthu ali ndi iPhone kapena iPad, mwina ndi zabwino kukhala ndi Mac kupita nayo. Kenako kuthekera kwa zida zimenezo kudzagwiritsidwa ntchito. Koma ndiye ndinawerenga kuti iOS zipangizo kugulitsa makumi mamiliyoni ndi Mac okha 4 miliyoni ndipo tikugwa. Kodi ndimalumikiza bwanji zodabwitsa za iOS ku Widlim? Ndi bonasi yanji yomwe ndili nayo iOS?
Ndingowona kuti Mac ili ndi nthawi yayitali yosinthira, ndakhala nayo pafupifupi zaka 5, pomwe iPhone nthawi zambiri imasintha chaka chilichonse (ngakhale iPad sigulitsa pafupifupi iPhone, kachiwiri kusintha kozungulira). Chifukwa chake, sizomveka kuyerekeza kuchuluka kwa anthu omwe amalumikiza zida za iOS ku Mac potengera malonda pa kotala.
Sindikuganiza kuti MAC yokhala ndi OSX ndiyofunikira pa iPhone/iPad. Ndi mwayi, koma kwenikweni china chilichonse chimagwira ntchito. Ndipo mwachitsanzo, pogwiritsira ntchito makampani, phukusi la IOS lochokera ku MS - Outlook ndi Mobile Office - lakhala likugwiritsidwa ntchito posachedwapa, kumene ngakhale Microsoft mwiniyo amavomereza kuti iOS ndiye nsanja yabwino kwambiri. M'malo mwake, iCloud lero ili ndi chithandizo chabwino ngakhale pa Windows, ndi zina.
Mwinanso pomwe chipangizo china cha Apple chili chofunikira ndi Apple Watch, sangapite popanda iPhone, koma apo ayi kufunikira kwa "Apple kokha" ndikocheperako kuposa zomwe nthawi zina zimanenedwa.
Ndi zomwe ndimaganiza. Zosiyana ndi zowona. Zida zonse za Apple, ma iPods, iPads... zakhala zikukonzedwa ndikupangidwa makamaka kwa makasitomala a Apple. Zomveka. Chifukwa chake, Mac, monga maziko, amakweza chitonthozo cha zida izi kwambiri. IPhone "inatuluka m'manja" ndipo idayamba kupita kudziko lapansi mwachangu kotero kuti Apple idayenera kuchitapo kanthu ndikupanga dongosolo lomwe limalola foni kuti igwire ntchito pang'ono paokha. Ngati wina alidi ndi chidwi chofuna kudziwa momwe zidalili, ndikupangira buku la Cesta k mobilum. Kupambana!
Bukhu la "Cesta k mobilům" ndilosangalatsa kwambiri, komabe, ndingatsutsane nalo m'malo angapo, ndimakumbukira zinthu zambiri zomwe zatchulidwa panokha ndipo sindimagwirizana ndi P. Zandle.
Koma pamutuwu - kulumikizana kolimba kwambiri kwa Apple kunali kwa ma iPod oyamba, omwe anali ndi Firewire yachilendo pama PC, komanso, iTunes kunalibe pa PC panthawiyo. M'malo mwake, kulumikizanaku kudachotsedwa kale ndi m'badwo wachiwiri wa iPod, pomwe thandizo la iTunes pa Windows lidayamba, chifukwa chake chinali kumvetsetsa kuthekera kwa kugulitsa media (panthawiyo, nyimbo), zomwe zidapangitsa Apple patsogolo pang'ono. . IPhone/iPad idagwiritsidwanso ntchito kunja kwa OS X kuyambira pachiyambi, m'mibadwo yotsatira ndizotheka kuchita popanda pulogalamu ya iTunes pakompyuta.
Ndimomwe ndimakumbukira, ndinachita mantha :). Ngati mukumva choncho, nayi feuilleton yayifupi :). Ndikuganiza kuti aliyense amvetsetsa..
http://janhajekhajek.blog.idnes.cz/blog.aspx?c=428869
Ndikuvomereza kuti zitha kuchitika popanda kompyuta, koma ndizofanana (ndi kukokomeza) ndi TV yopanda chiwongolero chakutali. Ndikuyimilira kuti Mac ndiye maziko.
Ondřej I Holzman kukhala katswiri wa galamala.
Kodi ingakhale nthawi yoti mukhale omasuka?
ngati ndilumikiza chaka cha 2014 ndi 2016 pa graph, ndiye kukula kokhazikika, chaka chatha chokha chinali chosiyana.