Tsekani malonda

Simuyenera kukhala wokonda ukadaulo kapena wothandizira Apple kuti muthe kutanganidwa ndi nkhani zokhudzana ndi kampani yaku California iyi m'mwezi wa Seputembala. Zonse zidayamba pa Seputembara 9 ndi mawu ofunikira kwambiri, omwe nthawi zambiri amawunikidwa ndi atolankhani. Apple idayambitsa zida zatsopano ngati ma iPhones awiri atsopano, idawulula Apple Watch "yopeka" kale ndipo sinachitepo kanthu pakukulitsa ntchito za Apple Pay.

Kwa mwezi wonsewo, ma iPhones 6 ndi 6 Plus omwe atchulidwa koyamba, omwe akupezeka kale pamsika mosiyana ndi Apple Watch ndi Apple Pay, adasamalira chidwi cha atolankhani. Inde, panali "chipata" china, pambuyo pake, monga chaka chilichonse. M'badwo wachisanu ndi chitatu wa ma iPhones omwe adatulutsidwa mu 2014 adzalumikizidwa kosatha ndi "Bendgate".

Tikulankhula kale za "vuto" la iPhone 6 Plus pomwe nkhani yabodza iyi ikuchitika. adadziwitsa. Koma tsopano tikuyang'ana zomwe zimatchedwa "Bendgate" ponena za chikhalidwe cha TV, machitidwe a PR ndi mphamvu zazikulu za malo ochezera a pa Intaneti. Pakadapanda kukhudzidwa kwakukulu kwa ma TV ndi ogwiritsa ntchito pazama TV, mwa mamiliyoni a ma iPhones ogulitsidwa, ochepa okha ndi omwe akanapindika. Komabe, chithunzi choyimira pakati pa anthu osakhala akatswiri ndikukokomeza chimapinda iPhone yatsopano pang'onopang'ono kale m'bokosi. Tiyeni tiwone momwe angamangidwe muzofalitsa ngamira yochokera ku udzudzu.

Mbiri ya iAfér

Ngati tiyang'ana m'mbuyo, timapeza kuti "Bendgate" ndikungotsatira zonyansa zam'mbuyo zomwe zimagunda patangotha ​​​​ma iPhones atsopano ndipo nthawi zonse zimagwirizanitsidwa ndi vuto lina. Zina mwazoyamba, zomwe zimakambidwa kwambiri ndi vuto la kutayika kwa ma siginecha mukakhala ndi foni inayake (kugwiritsitsa kumeneku kumadziwika kuti "kugwirizira imfa") pafoni - inali "Antennagate". Apple idayambitsa njira yatsopano koma yovuta ya mlongoti mu chimango cha iPhone 4. Poyankha "Antennagate," Steve Jobs adanena pamsonkhano wapadera wa atolankhani, "Ife sitiri angwiro, komanso mafoni."

M'makanema achidule, adawonetsa zotsatira zomwezo ndi kuchepetsedwa kwa mlongoti pamene akugwira mafoni amtundu wopikisana nawo pamalo enaake. Linali vuto, koma silinali la iPhone 4, ngakhale sizikuwoneka choncho molingana ndi chithunzi cha media. Komabe, Apple, motsogozedwa ndi Steve Jobs, adakumana ndi vutoli poyera ndipo adapatsa eni ake a iPhone 4 mabampu aulere omwe "amathetsa" vutoli. Chaka chimenecho, mawu akuti s. adawonekera kwa nthawi yoyamba Geti (zonena za chimodzi mwazovuta zazikulu zandale ku USA, Watergate).

[chitapo kanthu = "quote"] Apple imadzutsa malingaliro.[/do]

Kukonzanso kwina kwakukulu kwa hardware kunabweretsedwa ndi iPhone 5, yokhudzana ndi kusintha ndi mlandu wa "Scuffgate". Patangopita nthawi yochepa ndemanga yoyamba ya foni, madandaulo okhudza thupi la aluminiyamu yowonongeka anayamba kuonekera muzofalitsa. Vutoli nthawi zambiri limakhudza mtundu wakuda wa foni, makamaka m'mbali zopukutidwa. Chiwerengero chenicheni cha ogwiritsa ntchito okhudzidwa sichidziwika.

Inemwini ndili ndi mtundu wakuda wa iPhone 5 wogulidwa atangotulutsidwa ndipo sindinakumanepo ndi zikwangwani. Komabe, ndimakumbukira bwino mmene ndinamverera pamene mlandu wa mafoni ophwanyidwa unatsala pang’ono kundilepheretsa kugula.

Zaka ziwiri pambuyo pake, ndikuchulukirachulukira kwa media, nkhani yatsopano - "Bendgate" - ikukula kwambiri. Zonse zidayamba ndi kanema yemwe adakwanitsa kupindika iPhone 6 Plus yayikulu (chiwerengero cha mawonedwe chili pafupi ndi 7 miliyoni kuyambira 10/53). Atangotulutsidwa kumene, "uthenga" wa kanemayo unayamba kufalikira m'mabulogu aukadaulo padziko lonse lapansi. Ndipo popeza iyi ndi Apple, idangotsala pang'ono kuti atolankhani ambiri afalitse mawu.

Media spotlight #Bendgate

M'masabata awiri apitawa, pafupifupi mlendo wapaintaneti mwina adakumana ndi mawonekedwe osiyanasiyana okhudzana ndi ma iPhones opindika. Chodziwikiratu chinali kusefukira kwa nthabwala za iPhone 6 Plus kuchokera kwa olemba mabulogu ndi ochita zamatsenga omwe adadziwa bwino Photoshop. Mawebusayiti omwe adachezera kwambiri monga BuzzFeed, Mashable ndi 9Gag adasindikiza nthabwala zingapo ndipo chifukwa chake zidayambitsa kuyambika kwa ma virus. Iwo adalemetsa owerenga awo pamasamba awo komanso pamasamba ochezera monga Facebook, Twitter, Pinterest ndi Instagram.

Kuchokera pamtengowu, ofalitsa ambiri adakwanitsa kupanga chithunzithunzi cha "zabwino", zomwe zinali zokwanira kufalitsa nkhani yosiyana, yomwe inalinso ndi mazana ambiri. Kampani ya Cupertino ndi maginito kwa owerenga, ndi kufalitsa mitu yomwe "Apple", "iPhone" kapena "iPad" imangokopa owerenga. Ndipo kuchuluka kwa magalimoto, kuwerenga komanso "kuchita" pa intaneti kumangogulitsa. Chifukwa chake Apple imayang'aniridwa ndi atolankhani kuposa omwe akupikisana nawo, kapena mitundu ina ndi makampani. N’chifukwa chiyani zili choncho?

[chitani = "citation"]Mlandu wa ma iPhones opindika anali ndi zofunikira zonse kuti ma virus afalikire.[/do]

Matendawa amayamba ndi zinthu ziwiri zazikulu zomwe zimagwirizana. Apple ndi imodzi mwamakampani ndi mitundu yamtengo wapatali kwambiri padziko lapansi, ndipo chaka chilichonse kuyambira kukhazikitsidwa kwa iPhone mu 2007, yakhala wosewera wamphamvu komanso wamkulu pamasewera aukadaulo. Mfundo imeneyi palokha ikugwirizana ndi chidwi chachikulu cha atolankhani ndi kuthekera pang'ono kufalitsa chilichonse chokhudzana ndi Apple. Chifukwa chachiwiri komanso chocheperako ndi chakuti Apple imadzutsa malingaliro. Tiyeni tisiye msasa wa mafani a Apple omwe, kupyolera mwa kukhulupirika kwawo kolimba, amateteza zochita za kampani kumbali imodzi, ndipo kumbali inayo, otsutsa ndi otsutsa chirichonse chimene Apple akunena pamutu waukulu.

Apple ndi mtundu womwe anthu ochepa amakhala ndi malingaliro osayenera. Ili ndilo loto la wogulitsa aliyense kapena mwini wake pomanga "chizindikiro". Kutengeka mtima kumayambitsa zomwe zimachitika, ndipo pankhani ya Apple, izi zikutanthawuza malo ochezera ambiri, kuzindikira kwa anthu komanso makasitomala ambiri. Chitsanzo chokongola cha virality ya Apple ndi mawu ofunika omwe atchulidwa kale pa September 9, pomwe Twitter zidaphulika ndi kusefukira kwa ma tweets poyerekeza ndi kuyambitsa kwa zinthu zatsopano kuchokera ku Sony kapena Samsung.

Chibwenzi cha "Bendgate" chidakula kwambiri poyerekeza ndi zonyansa zam'mbuyomu, makamaka chifukwa cha thandizo lalikulu la malo ochezera. Mlandu wa ma iPhones opindika anali ndi zopanga zonse zakufalikira kwa ma virus. Mutu wankhani, wosewera wamalingaliro komanso chithandizo choseketsa. #Bendgate yakhala yotchuka. Koma chosangalatsa kwambiri ndichakuti kwa nthawi yoyamba chinthu chatsopano chawonekera m'ma media azachuma - kutenga nawo gawo kwamakampani ena.

Mitundu monga Samsung, HTC, LG kapena Nokia (Microsoft) imatha kukumba mpikisano ndikuyang'ana kwakanthawi. #Bendgate idakhala mutu womwe umakonda kwambiri pa Twitter, ndipo uwu unali mwayi wabwino wodziwonetsa. Zomwe tatchulazi sizimapeza nthawi zambiri monga momwe zimakhalira ndi Apple.

Daniel Dilger kuchokera pa seva Apple Insider lonjezo Malingaliro akuti chochitika chonsecho chinathandiza Apple kulimbikitsa kwambiri kuti m'badwo watsopano wa mafoni udali pamsika. Malinga ndi iye, kampani iliyonse imatha kulota chipwirikiti choterechi. Pamene dipatimenti ya PR ya Apple idakwanitsa kuchitapo kanthu mwachangu ndi zomwe adanenazo za kuchuluka kwa mafoni omwe akhudzidwa ndi chitsanzo chawo zipinda "zozunza"., iAféra ina pang’onopang’ono inayamba kutaya mkangano wake. Koma kuzindikira kwa iPhones zatsopano, zazikulu komanso zoonda zimakhalabe. Chitsanzo chokongola chotsimikizira izi ndi chitsanzo chamakono pakati pa opikisana nawo. Sizidzakhalanso wina koma Samsung ndi Galaxy Note 4 yomwe yangotulutsidwa kumene. Patangotha ​​​​masiku angapo kukhazikitsidwa, eni ake angapo atsopano adawona kusiyana kowonekera pakati pamphepete mwa chiwonetsero ndi chimango cha foni. Komabe, kusiyanako kumawonekera kwambiri ndipo, malinga ndi ogwiritsa ntchito, khadi la ngongole likhoza kulowetsamo mosavuta.

Komabe, malinga ndi zomwe Samsung inanena, vutoli ndi "chinthu" choteteza kugwedezeka pakati pa chiwonetsero ndi chimango cha foni (?!). Izi zimakhudza mafoni onse ndipo akuti zimakula kukula pakapita nthawi. Izi siziri zokondweretsa kwa wogwiritsa ntchito, chifukwa zikhoza kuganiza kuti kusiyana kudzatsekedwa ndi dothi ndi fumbi. Ndikudabwa kuti ndi angati mwa inu mwamvapo za vutoli? Kodi ndi maseva angati aku Czech ndi apadziko lonse lapansi kapena omwe si akatswiri omwe mudawerengapo za "katundu" uyu? Ndinazipeza zambiri mwangozi pa seva yolemba za Android. Ngakhale pa Twitter, atolankhani sanagwire, zithunzi zokhala ndi khadi la bizinesi pamalo pafupi ndi chiwonetserocho zidagawidwa makamaka ndi omwe ali ndi chidwi kwambiri ndi nkhani zaukadaulo. Kusamvana pazokhudza foni pambali, sipanalembedwe zambiri za Note 4 yomwe ikugulitsidwa pa Seputembara 26 mwina. Ndipo kuwunika malo atolankhani amakampani ngati HTC kapena LG mwina sikofunikira.

Ndi "chipata" chotsatira chiyani?

Ngakhale sindinkafuna kuwunika kugwedezeka kwa ma iPhones atsopanowo, ndiyenera kutchulapo zochepetsera zomwe zidayamba kuwonekera pambuyo pa zomwe zidachitika ndi foni. Ngakhale pasanathe sabata pambuyo pa mitu yankhani ya "Bendgate," owerengera amavomereza izi Onse a iPhone 6 ndi 6 Plus amamva olimba mokwanira. Ndagwira mafoni onse awiri m'manja mwanga ndipo sindingathe kuganiza zowapinda. Kumbali inayi, ziyenera kunenedwa kuti sindikhala pamafoni. Ndikofunika kuzindikira kuti zambiri zokhudzana ndi nkhaniyi zidakhala pakati. Iwo sanali ozikidwa pa zochitika zenizeni, koma pa malipoti ena. Choncho ndi anamanga atolankhani zenizeni palokha.

Zilibe kanthu kuti ndi mlongoti, zokanda, kapena thupi lopindika. Ndizokhudza nkhani yomwe "mavuto"wa amalumikizidwa. Ndipo nkhani yake ndi Apple. Kulumikizana pakati pa kusiyana pakati pa chiwonetsero ndi Samsung sikusangalatsa kokwanira kudina, kuwerenga ndikugawana. Chidwi chomwe Apple wakhala nacho m'zaka zaposachedwa ndi champhamvu kwambiri, ndipo ndizotheka kuti mibadwo yamtsogolo ya ma iPhones ilandila chidwi chochulukirapo. Kaya ikhala mizere kutsogolo kwa Nkhani ya Apple, mbiri yogulitsa kapena "XYGate" ina.

Author: Martin Navratil

.