Ondrej Holzman Pafupifupi chaka kuchokera Apple anapita wamkulu wakale wa dipatimenti ya PR Katie Cotton, kampani yaku California yalengeza kuti Steve Dowling atenga malo ake. Mpaka pano, adayang'anira nkhani za PR pa udindo wa bwana wokhalitsa.
Tim Cook pamapeto pake adaganiza zopatsa dzina Steve Dowling ngati Wachiwiri kwa Purezidenti wa Communications, zomwe tsopano zawonekera. pa tsamba lovomerezeka la Apple ndi mbiri ya mamanenjala ake akulu. Dowling amafotokoza mwachindunji kwa CEO Tim Cook, malinga ndi kufotokozera kwake.
Monga wachiwiri kwa purezidenti wolumikizirana, Dowling amayang'anira ubale wapa media ndi njira zoyankhulirana padziko lonse lapansi, kuyang'anira gulu la Apple la PR ndi zochitika zamakampani. M'zaka khumi zapitazi, Dowling adatsogolera gulu la PR kwa zaka khumi, kotero ali wokonzekera bwino udindo watsopano, womwe wakhala akugwira kwa miyezi ingapo yapitayi.
Asanalowe ku Apple mu 2003, Dowling adagwira ntchito ku CNBC, poyamba ngati mtolankhani ndipo pambuyo pake monga wopanga ku Washington. Pambuyo pake adayang'anira maofesi atsopano a CNBC ku Silicon Valley. Ku Apple, Tim Cook tsopano akumupatsa ntchito yopanga kampaniyo kukhala ndi nkhope yaubwenzi polankhulana ndi dziko lakunja.
