Michal Marek Miyezi inayi yapitayo wantchito watsopano, Lisa Jackson, adalowa ku Apple ndipo adakhala mkulu wa dipatimenti yoyang'anira chitetezo cha chilengedwe pakampani. Ziyeneretso za mkaziyu ndi zosatsutsika chifukwa cha luso lake lakale. M'mbuyomu, Lisa Jackson ankagwira ntchito mwachindunji mu federal Environmental Protection Agency.
Masiku ano, msonkhano wa VERGE wokhudza kukhazikika udachitika, pomwe Lisa Jackson adalankhulanso. Aka kanali koyamba kuwonekera pagulu kuyambira pomwe Apple adamulemba ntchito, ndipo Jackson sanasiye. Ananenanso kuti Tim Cook sanamulembe ntchito kuti asungebe momwe zinthu ziliri. Apple akuti ikumva udindo wake ndipo ili ndi chidwi ndi chilengedwe. Jackson adati akufuna kuti Apple igwiritse ntchito mphamvu moyenera komanso kuti idalire kwambiri mphamvu zongowonjezedwanso m'malo ake opangira ma data ndi nyumba zamaofesi.
Zachidziwikire, Apple anali ndi chidwi ndi chilengedwe komanso chitetezo chake ngakhale Jackson asanalowe ku kampaniyo. Zida zazikulu zayikidwa kale pakugwiritsa ntchito zinthu zongowonjezwdwa komanso pakuchepetsa kwathunthu mpweya wopangidwa ndi ukadaulo uwu. Apple idavoteledwa bwino kwambiri m'zaka zaposachedwa pakuteteza chilengedwe, ndipo masiku omwe kampaniyo idalimbana ndi Greenpeace chifukwa cha zinthu zapoizoni zomwe zidapangidwa adapita kale.
Komabe, Lisa Jackson ndiwothandiza kwambiri kwa Apple. Chifukwa cha ntchito yake yam'mbuyomu, amazindikira ndale komanso njira zosiyanasiyana zoyendetsera boma la United States. Apple inkafunika munthu wodziwa bwino kuti athe kuthana bwino ndi akuluakulu a boma ndikuchita bwino pachitetezo cha dziko lapansi.
Tsopano, Apple ikuyang'ana kwambiri famu yake yayikulu yamapaneli adzuwa ndi ma cell amafuta kuti azitha kuyendetsa data ku North Carolina. SunPower idapereka ma solar panels ndipo Bloom Energy idapereka ma cell amafuta. Mphamvu ya mphamvu yonseyi ndi yaikulu, ndipo Apple imagulitsa ngakhale gawo la mphamvu zomwe zimapangidwa kumadera ozungulira. Apple idzagwiritsanso ntchito mapanelo adzuwa ochokera ku SunPower pamalo ake atsopano a data ku Reno, Nevada.
Jackson adalankhula za ntchito zamphamvu zongowonjezwdwa za Apple ndipo amawawona ngati vuto lalikulu. Akunena kuti kusonkhanitsa moona mtima deta yeniyeni ndikofunika kwa iye, kuti kupambana kwenikweni kwa mapulojekitiwa kukhoza kuyesedwa mosavuta ndikuwerengedwa. Izi makamaka zikuphatikizapo kuwerengera kwa mphamvu yogwiritsira ntchito mphamvu ndi kuchuluka kwa carbon footprint yomwe imapangidwa panthawi yopanga zinthu zokhala ndi logo yolumidwa ya apulo, panthawi yogawa komanso panthawi yomwe makasitomala amagwiritsa ntchito. M'mawu ake, Lisa Jackson adanenanso za kusanthula kwa moyo wazinthu zomwe Steve Jobs adayambitsa mu 2009. Inali imodzi mwazoyesayesa kusintha mawonekedwe a Apple ndikuwonetsa zoyesayesa zake zazikulu zoteteza chilengedwe komanso, koposa zonse, kuyang'ana kwake pazokhazikika. zothandizira .
Panopa a Jackson akutsogolera gulu la anthu khumi ndi asanu ndi awiri, ndipo imodzi mwa ntchito za gulu lake ndikulemba antchito atsopano omwe ali ndi chidwi ndi chilengedwe omwe ali ndi chidwi chothandizira kampaniyo ndi ntchito zokhazikika. Palinso mtundu wa mayanjano mkati mwa Apple wotchedwa Apple Earth. Zachidziwikire, a Jackson adachita chidwi ndi zomwe adachita ndipo adalowa nawo tsiku lachiwiri ku Apple. Anthu amene ali m’gululi amakhala otanganidwa kwambiri ndi ntchito yawo yoyamba, koma amasangalala ndi chilengedwe ndipo amayesetsa kuchitapo kanthu poteteza chilengedwe.
Zachidziwikire, kugwiritsa ntchito kwa Apple mphamvu zongowonjezwdwa kumapangitsa kuti anthu azidziwika bwino ndikukulitsa mbiri ya kampani yonse. Komabe, ichi si cholinga chachikulu cha miyeso iyi. Kuchulukitsa mphamvu yogwiritsira ntchito mphamvu ndi chinthu chofunikira kwambiri kwa Apple. Apple sichimangokhala pazinthu zake zokha, komanso kuwonjezera pakupanga mphamvu zake zoyera, imagulanso ena. Komabe, ntchito yayamba kale kuwonetsetsa kuti malo onse opangira ma data a Apple ndi nyumba zamaofesi amangogwiritsa ntchito mphamvu ya dzuwa, mphepo, madzi ndi geothermal.
Mwachidule, kuteteza chilengedwe n'kofunika masiku ano, ndipo makampani akuluakulu aukadaulo akudziwa. Ngakhale Google, mwachitsanzo, imayika ndalama zambiri kuti igwiritse ntchito magetsi moyenera, ndipo malo ogulitsa kwambiri eBay amadzitamanso ndi malo osungira zachilengedwe. Zoyeserera "zobiriwira" zamakampani omwe si aukadaulo ndizofunikanso, zomwe Walmart, Costco ndi IKEA ndizofunikira kuzitchula.
