Ondrej Holzman Tsiku ndi tsiku Financial Times dzulo lidabwera ndi nkhani yoti Apple ikukambirana kuti igule Beats Electronics, wopanga zida zodziwika bwino za Beats ndi Dr. Dre. Mtengo wogula, $ 3,2 biliyoni, ukanayimira kugula kokwera mtengo kwambiri m'mbiri ya Apple komanso kwa rapper Dr. Dre, yemwe adayambitsanso kampaniyo ndi katswiri wanyimbo Jimmy Iovine, adamupangira mabiliyoni ambiri.
Ngakhale atolankhani ena amapeza kutsekedwa pang'onopang'ono, palibe chomwe chili chovomerezeka. Malinga ndi Financial Times, kulengeza kuyenera kuchitika sabata yamawa, mpaka pamenepo titha kungolingalira. Kupezaku kudatsimikiziridwa mosavomerezeka ndi Tyrese Gibson, yemwe adayika kanema ku akaunti yake ya Facebook akukondwerera limodzi ndi Dr. Dre kuti rapperyo adakhala bilionea woyamba padziko lonse lapansi wa hip hop. Cholemba choyambirira chomwe vidiyoyo idalumikizidwa chinali ndi mawu awa:
Momwe ndinamaliza kuphunzira ndi Dr. Dre usiku womwe adalengezedwa poyera kuti adatseka mgwirizano wa 3,2 biliyoni ndi Apple !!! BEATS ANANGOSINTHA HIP HOP!!!!!!!!”
Kanemayo adatsitsidwa pambuyo pake, koma atha kupezekabe pa YouTube. Komabe, ngakhale Apple kapena Beats Electronics sanayankhepo kapena kulengeza chilichonse chokhudza kupeza komwe kungatheke, kotero ziyenera kuganiziridwabe ngati "zotsutsa". Kale m'mbuyomu, tidatha kumva za zogula zofananira, zomwe pamapeto pake zidakhala bakha watolankhani.
Mafunso okha ndi osadziwika
Palibe amene akudziwa chifukwa chake Apple angafune kutenga Beats Electronics pansi pa mapiko ake, koma aliyense akubwera ndi malingaliro omwe angathe. Ndipo ngakhale pali mafunso ambiri, pali mfundo zingapo zomwe Tim Cook akanaganiza kuti apereke kuwala kobiriwira ku mgwirizanowu. Pamapeto pake, chinthu chofunikira kwambiri chomwe Apple angalandire chifukwa chopeza chomwe chingatheke sichingakhale mahedifoni odziwika bwino kapena ntchito yotsatsira nyimbo konse, koma Jimmy Iovine. Mnyamata waku America wazaka makumi asanu ndi limodzi ndi chimodzi ndiyedi katswiri wazosangalatsa. Amadziwika ndi zolemba zake za Interscope Records ndipo amagwira ntchito ngati CEO wa Beats Electronics. Kwa Apple, kulumikizana kwake ku Hollywood ndi dziko lanyimbo ndikosangalatsa. Iovine wagwira ntchito ngati mkulu wa kampani ya nyimbo, kupanga nyimbo, mafilimu, ndi ma TV, ndipo wakhala akuyenda bwino kulikonse.
Ngati Apple akanati agule Beats Electronics, sizikudziwika bwino kuti malo atsopano a Iovine akanakhala chiyani, ngakhale kuti pali kale kuyankhula kuti akhoza kukhala mlangizi wapamtima kwa Tim Cook, kapena ngakhale kuyika njira zonse za nyimbo za Apple, koma mulole kuti akhale kale. pogwira ntchito iliyonse, Apple adzalandira wokambirana mwamphamvu kwambiri mwa iye. Ngakhale Tim Cook ali ndi ma manejala angapo omwe ali nawo, Iovine atha kupambana mapangano omwe Apple sakanatha kukambirana pawokha. Apple sinakhale wochita bwino pochita ndi makampani oimba kapena ma TV, koma Iovine ali ndi olumikizana nawo m'mafakitale onse, kotero amatha kusintha.
Komabe, chinthu choyamba chomwe chimabwera m'maganizo pamene anthu ambiri amaganiza za Beats Electronics ndi mankhwala amtundu - ma Beats by Dr. headphones. Dre ndi ntchito yotsatsira nyimbo ya Beats Music. Malingaliro amasiyana apa, koma iyenera kukhala ntchito ya Beats Music, yomwe Apple ingafikire mozama m'mabokosi ake. M'zaka zapitazi za 10 ku Cupertino, akhala akupanga ndalama mu makampani oimba nyimbo pogulitsa ma Albums ndi nyimbo mu iTunes Store, koma nthawi zikusintha ndipo ogwiritsa ntchito sakufunanso kulipira nyimbo. Ntchito zotsatsira zomwe zimakhala zaulere kwathunthu (nthawi zambiri zotsatsa) kapena zolipirira pang'ono zikubwera zazikulu, ndipo Apple sanayankhebe zambiri. ITunes Radio yake imapezeka m'mayiko ochepa chabe, ndipo sichikhoza kupikisana nawo, mwachitsanzo, Pandora yotchuka, yomwe ikuyenera kukhala yotsutsana nayo. Ntchito monga Spotify ndi Rdio zikuchulukirachulukira, ndipo ngakhale sizili mabizinesi opindulitsa kwambiri, zikuwonetsa zomveka bwino.
Kwa Apple, kugula kwa Beats Music kungakhale sitepe yaikulu kumbali imeneyo. Chifukwa cha Beats Music, sakanafunikiranso kupanga ntchito yotsatsira kuyambira pachiyambi, ntchito yotsogozedwa ndi Jimmy Iovine ilinso ndi mwayi kuposa Spotify kapena Rdio yomwe tatchulayi chifukwa idapangidwa mocheperapo ndi makampani oimba okha, pomwe mpikisano nthawi zambiri umalimbana ndi osindikiza ndi ojambula. Akuti monga gawo la kugula, Apple sakanathanso kusamutsa mapangano omwe adagwirizana nawo omwe adamaliza mu Beats Electronics, koma ngati Iovine et al. iwo anapambana kamodzi, bwanji iwo sangakhoze kachiwiri. Kumbali inayi, ngakhale pali kampeni yayikulu yotsatsira yomwe idatsagana ndi kukhazikitsidwa kwa Beats Music kumayambiriro kwa chaka, malinga ndi kuyerekezera, ntchitoyi idangopeza ogwiritsa ntchito 200 mpaka pano. Ndi nambala yosasangalatsa kwa Apple, yofanana ndi ziro, koma apa ndipamene wopanga iPhone ndi iPad angathandizire ndi maakaunti ake opitilira 800 miliyoni a iTunes. Komabe, pali ziwiri zazikulu zosadziwika: chifukwa chiyani Apple ingafunikire kugula ntchito yofananira pomwe imatha kupanga yokha, ndipo Apple ingaphatikize bwanji Beats Music muzachilengedwe zake?
Chogulitsa chachiwiri chachikulu cha Beats Electronics - mahedifoni - amakwanira pang'ono munjira ya Apple. Ngakhale Beats by Dr. mahedifoni ndi zinthu za Apple Dre ndi ofanana chifukwa amagulitsa mtengo wapatali ndipo kampaniyo imapanga malire akuluakulu, koma tsogolo lawo pansi pa mapiko a Apple silikuwonekera. Komabe, ziyenera kukumbukiridwa kuti Apple imapatsa mahedifoni awa malo ofunikira m'masitolo ake a njerwa ndi matope padziko lonse lapansi, motero nthawi yomweyo amadziwa bwino momwe Beats ndi Dr. Dre amagulitsa. Ngati atapeza chinthu chomwe chingabweretse madola mamiliyoni mazana angapo pachaka, sikungakhale kusuntha koyipa, makamaka pazachuma. Zofanana ndi Nyimbo za Beats, komabe, pali funso lalikulu pakukonzanso komwe kungatheke. Kodi Apple ingasinthe kwambiri njira yake ndikugulitsa zinthu pansi pa dzina lake ndi mtundu wina? Kapena kodi logo, yomwe ndi gawo lobadwa la mahedifoni otchuka, idzatha?
Kufunika kwa mahedifoni a Beats sikuli mu hardware yokha, koma m'malo mwake ndi chirichonse chokhudzana ndi izo. Kumenyedwa kumakhala kowoneka bwino ngati mahedifoni oyera a iPod anali zaka khumi zapitazo. M'malo mwa mahedifoni apamwamba, Beats ndi chowonjezera cha mafashoni, gawo la chikhalidwe cha achinyamata. Anthu samagula mahedifoni a Beats kuti abereke bwino (omwe amakhala pafupifupi), koma chifukwa ndi Beats.
Komabe, Apple ilibe chizolowezi chogulitsa chilichonse chomwe chili nacho pansi pamtundu wina. Chokhacho pano ndi pulogalamu ya FileMaker, koma iyi ndi nkhani yakale kwambiri. Apple ikapeza kampani, kaya ukadaulo kapena kampani yamapulogalamu, zinthu zake zimasowa ndipo ukadaulo wonse umasinthidwa kukhala zinthu za Apple. Ndi nkhani ya kukonzanso zotheka komanso tanthauzo la kupeza konse komwe kumagawanitsa atolankhani. Ena - monga blogger wotchuka John Gruber - sakuwona kuti palibe chifukwa chogulira Apple Beats Electronics. Gruber samayembekeza Apple kuti asunge mtundu wa Beats, ndipo sakhulupirira kuti ndalama zopitilira $3 biliyoni ziyenera kuyikidwa bwino. Ena, m'malo mwake, amatsutsa zomwe Apple ikuchita pogula kampani yayikulu.
Kugula kwakukulu koteroko kungakhale chinthu chomwe sichinachitikepo kwa Apple. Monga lamulo, Apple imagula makampani ang'onoang'ono omwe sadziwika bwino kwa anthu wamba ndipo amawononga ndalama zochepa pa iwo. Ngakhale Tim Cook posachedwapa adanena kuti Apple sikutsutsana ndi kugula kwakukulu, komabe mwayi woyenerera sunadziwonetsere, chifukwa chake ayenera kugwiritsa ntchito ndalama zoposa madola mamiliyoni angapo kuchokera mulu waukulu wa ndalama zomwe Apple yasonkhanitsa. Tsopano ikuyenera kukhala yopitilira mabiliyoni atatu, yomwe ingakhale kuchulukitsa kasanu ndi katatu m'mbiri ya Apple. Zaka 18 zapitazo, Apple idagula NeXT kwa $ 400 miliyoni, koma nkhaniyo sikufanana kwenikweni ndi yamakono.
Kutengera ndi mndandanda wa zabwino ndi zoyipa, palibe njira yodziwira ngati nkhani zokhudzana ndi kupezeka kwa Beats Electronics ndi Apple ndizozikidwa pachowonadi, m'lingaliro lakuti sitingathe kudziwa ngati ndi mgwirizano wopindulitsa kuchokera ku Apple. maganizo kapena ayi. Pakadali pano - ngati ali ndi chidwi ndi izi - mwina amangodziwa ku Apple.
Pomaliza, ndizosangalatsa kuwonjezera kuwonanso kwina komwe kumawonekera pokhudzana ndi kupeza komwe kwakambidwa. Kumenyedwa ndi Dr Dre adakhala chothandizira pamafashoni makamaka chifukwa cha Dr. Dre, m'modzi mwa opanga kwambiri hip hop nthawi zonse. Ndipo basi Dr. Dre, yemwe dzina lake lenileni ndi Andre Romelle Young, atha kupatsa Apple chidwi cha anthu akuda ku United States. Kwa akuda aku America, Beats by Dr. mahedifoni akhala Dre monga chida chambiri, pomwe iPhone ikutaya gawo ili la anthu. Oposa 70 peresenti ya anthu akuda ku United States omwe ali ndi foni yamakono akuti amagwiritsa ntchito Android. Mofanana ndi mphamvu ya Iovine mu bizinesi, Dr. Dre atha kubweretsa chikhalidwe chachikulu ku Apple kuti asinthe.
Sindingavomereze kuti ma beats play avareji komanso kuti wina amawagula chifukwa cha kapangidwe kake, Beats nthawi zonse akhala mahedifoni apamwamba kwambiri pamsika ndipo ma studio ambiri ojambulira ndi ojambula odziyimira pawokha ali nawo, sindikudziwa za inu koma ine. khalani ndi zokumana nazo zabwino kwambiri ndi ma beats
Malingaliro oseketsa kwambiri
Ayi.
AKG, Audio-technica, Beyerdynamic, Bowers&Wilkins, Denon, Grado, Sennheiser, Shure,…
Mwachitsanzo, kampani ngati Westone ingagwirizane ndi Apple ... Koma mwina sitikudziwa kuti malondawo ndi chiyani, sakanapereka chikwama chotero chifukwa Dr. Dre amapita kukamwa mowa ndi Cook.
Zimatengera zomwe zikujambulidwa mu studio yojambulira. Beata makamaka ndi mahedifoni a hip-hop. Ndicho chifukwa chake ali ndi kuya kwabwino kwambiri komanso pakati papakati. Koma kokha komanso kokha kwa zochitika za hip-hop komanso kumene kuli mabasi ambiri. Dnb, mwina techno, etc. Koma ngati wina akufuna kumvetsera nyimbo ya rock kapena blues kapena china chirichonse, mahedifoni omveka ndi osayenera.
Nkhaniyi ikuti "avareji" kuti ikhale yabwino mwaukadaulo. Apo ayi, pamtengo, iwo amasewera mwamtheradi zoopsa. Mitundu yolembedwa ndi F.Novotný ndi yomveka.
Ngati ndikufuna kumvera nyimbo zapamwamba kwambiri ndikusangalala nazo ndi chilichonse, kumenyedwa si yankho mwamwayi uliwonse. Pamleme umenewo, ndikutha kugula violin yotsika mtengo, pomwe kuyimba kwa violin kumakhala kokweza kwambiri kotero kuti ndimamva tsitsi likutsika pansi pazingwe ndi uta m'mphuno mwanga.
Ndipo mkokomo wa kugunda uku kwa mafani a hip-hop.
Ndili ndi Beats Pro ... sindikanawayesanso ngati mahedifoni apakatikati! Mitundu yotsika mtengo (yokwera mtengo) imakhala ndi njira zina (monga chilichonse).