Tsekani malonda

Kumayambiriro kwa Seputembala, Apple ikupereka iPhone 6S ndi iPad Pro yatsopano. Kumapeto kwa mweziwo, Google imayankha ndi Nexuss yake yatsopano ndi Pixel C. Mu October, komabe, Microsoft, yomwe inasonyeza mfundo yaikulu kwambiri ya onse, idzaukira zonse mosayembekezereka, koma mochuluka kwambiri. Kudabwitsidwa ndi kuyamikira kugwedeza kwazinthu zonse ndi maonekedwe ake kumasonyeza kuti Microsoft yabwerera. Kapena ikutenga njira zonse kuti mukhale wosewera wofunikira pagawo la hardware.

Zaka zingapo zapitazo, chiwonetsero chotere cha Microsoft chinali chosatheka. Maola awiri odzaza ndi zida zokha, pambuyo pa mapulogalamu azikhalidwe, chitukuko kapena makampani osawona kapena kumva. Kuphatikiza apo, maola awiriwa adadutsa chifukwa Microsoft sinatope.

Colossus wochokera ku Remond adapeza zinthu ziwiri zofunika pophika ulaliki wake - munthu yemwe angakugulitseni ngakhale zomwe simukuzifuna, komanso chinthu chokongola. Mofanana ndi Apple Tim Cook, abwana a Microsoft Satya Nadella adatsalira kumbuyo ndipo Panos Panay adachita bwino kwambiri pa siteji. Kuphatikiza apo, zatsopano zochokera ku Lumia ndi Surface mndandanda woyambitsidwa ndi iye zidakopa chidwi, ngakhale kuti kupambana kwawo kapena kulephera kwawo sikunaganizidwebe.

Mwachidule, Microsoft idakwanitsa kupanga mtundu wamtundu womwe tidazolowera, makamaka kuchokera ku Apple. Wolankhula wachikoka, osasunga zopambana, zomwe mutha kutenga chilichonse m'manja mwake, zachilendo za Hardware zomwe sizingokwanira, ndipo pomaliza, chinsinsi chawo chabwino. Pomaliza, komanso ndi chidwi chachikulu, buku la Surface Book lidawonetsedwa ndi othirira ndemanga ngati chinthu chabwino kwambiri cha "Chinthu chimodzi" m'zaka zaposachedwa. Inali nthawi yomwe Steve Jobs adakonda dziko laukadaulo.

Zowona kuti pambuyo pa mawu ofunikira a Microsoft, Twitter idasefukira ndi chidwi chambiri ndipo ndemanga zabwino zambiri zidabwera kuchokera nthawi zina ngakhale msasa wankhondo wa othandizira Apple, umalankhula zambiri. Microsoft idayenera chisangalalo chomwe anthu amakhala nacho atakhazikitsa iPhone kapena iPad yatsopano. Koma akhoza kutsata bwino ntchito yake, yomwe ili chiyambi chabe cha chirichonse, ndi katundu wake kugulitsa?

Monga Apple, motsutsana ndi Apple

Unali chochitika cha Microsoft, oyang'anira Microsoft analipo, ndipo zogulitsa zomwe zili ndi logo yake zidaperekedwa, koma panalinso malingaliro okhazikika a Apple. Anakumbutsidwa kangapo ndi Microsoft mwiniwake, pomwe idafanizira mwachindunji nkhani zake ndi zinthu za Apple, ndipo kangapo idakumbutsidwa mwanjira ina - mwina ndi mawonekedwe omwe tawatchulawa kapena mawonekedwe ake.

Koma musalakwitse, Microsoft sanatsatire. M'malo mwake, ili ndi m'mphepete mwa madzi a Cupertino ndi mpikisano wina m'madera ambiri, zomwe sizinali choncho m'munda wa hardware mpaka posachedwapa. Pansi pa utsogoleri wa Nadella ku Microsoft, adatha kuzindikira njira zawo zomwe zinali zolakwika kale pazida zam'manja ndi makompyuta, ndikuyika chitsogozo cha njira yatsopano mofanana ndi Apple.

Microsoft idazindikira kuti mpaka itakhala ndi ulamuliro ngati Apple pazida zonse ndi mapulogalamu, sikanatha kupatsa anthu chinthu chokopa mokwanira. Nthawi yomweyo, ndikupangira anthu zinthu za Microsoft iwo ankafuna kugwiritsa ntchito osati kokha iwo ankayenera kutero, ndi chimodzi mwazoyesayesa zazikulu za mtsogoleri watsopano wa kampaniyo.

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Makina ogwiritsira ntchito Windows ali ndi gawo lofunikira pazabwino za kampani ya Redmond. Mu mtundu wake wakhumi, Microsoft idawonetsa momwe imawonera tsogolo lake, koma bola ngati OEMs amayiyika pazida zawo, zomwe zidachitika sizinali zomwe akatswiri a Microsoft amalingalira. Ichi ndichifukwa chake tsopano amabweranso ndi zida zawo zomwe zimayenda Windows 10 mokwanira.

"Zachidziwikire timapikisana ndi Apple. Sindikuchita manyazi kunena, "atero a Panos Panay, wamkulu wa mizere ya Surface ndi Lumia, pambuyo pa mawu ofunikira, omwe adapereka zinthu zingapo zapamwamba zomwe akufuna kuti asinthe dongosolo lomwe adakhazikitsidwa ndikutsutsa Apple nawo. Surface Pro 4 ikuukira iPad Pro, komanso MacBook Air, ndipo Surface Book siwopa kupikisana ndi MacBook Pro.

Kuyerekeza ndi zopangidwa ndi Apple kunali, kumbali ina, kulimba mtima kwambiri kwa Microsoft, chifukwa ngati ikwaniritsa bwino lomwe ndi zatsopano zake monga Apple ali nazo ndi zake akadali kubetcha kwa lottery, koma mbali inayo zimamveka pamalingaliro amalonda. "Tili ndi chinthu chatsopano pano ndipo ndichothamanga kuwirikiza kawiri kuposa ichi chochokera ku Apple." Kulengeza koteroko kumangokopa chidwi.

Ndikofunikira makamaka pamene zolengeza izi zimathandizidwa ndi mankhwala omwewo, omwe ali ndi chinachake chotsutsana ndi chomwe chikufanizidwa m'moyo weniweni. Ndipo ndendende zomwe Microsoft idawonetsa.

Mzere wa Surface wokhazikika

Microsoft idayambitsa zinthu zingapo sabata yatha, koma potengera mpikisano, awiri omwe atchulidwa kale ndi osangalatsa kwambiri: piritsi la Surface Pro 4 ndi laputopu ya Surface Book. Ndi iwo, Microsoft imaukira mwachindunji gawo lalikulu la Apple.

Microsoft inali yoyamba kubwera ndi lingaliro la piritsi, lomwe chifukwa cha kiyibodi yolumikizidwa ndi makina ogwiritsira ntchito padziko lonse lapansi, zitha kusinthidwa kukhala kompyuta zaka zitatu zapitazo. Lingaliro, lomwe poyamba silinasangalale nalo, lidawonekera chaka chino ngati tsogolo lenileni la makompyuta am'manja, pomwe Apple (iPad Pro) ndi Google (Pixel C) adayambitsa mtundu wawo wa Surface.

Microsoft tsopano yatenga zaka za utsogoleri ndipo patatha milungu ingapo pambuyo pa opikisana nawo, idayambitsa mtundu watsopano wa Surface Pro 4, womwe mwanjira zambiri umayika kale iPad Pro ndi Pixel C m'thumba mwanu. Ku Redmond, adakonza malingaliro awo ndipo tsopano amapereka chida chokongola kwambiri komanso chothandiza kwambiri chomwe (makamaka chifukwa Windows 10) ndizomveka. Microsoft yasintha chilichonse - kuyambira thupi mpaka lamkati mpaka kiyibodi yolumikizidwa ndi cholembera. Kenako adafanizira magwiridwe antchito a Surface Pro 4 yatsopano osati ndi iPad Pro, yomwe ikaperekedwa, koma mwachindunji ndi MacBook Air. Akuti akuthamanga mpaka 50 peresenti.

Kuphatikiza apo, Panos Panay adasunga zabwino kwambiri pomaliza. Ngakhale mu 2012, Surface itatuluka, zikuwoneka ngati Microsoft inalibenso chidwi ndi ma laputopu, zosiyana zinali zoona. Malinga ndi Panay, Microsoft, monga makasitomala ake, nthawi zonse amafuna kupanga kompyuta yonyamula, koma sanafune kupanga laputopu wamba, popeza opanga ma OEM ambiri amatuluka chaka chilichonse.

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Ku Microsoft, iwo ankafuna kupanga laputopu yabwino kwambiri, yomwe, komabe, sikanataya kusinthasintha komwe Surface anali nayo. Ndipo kotero Bukhu la Surface linabadwa. M'mawu ake, chipangizo chosinthika kwambiri, chomwe Microsoft idawonetsa kuti ilinso ndi zabwino kwambiri m'ma laboratories ake omwe amatha kupanga zinthu ndi njira zatsopano.

Monga momwe Surface idapita patsogolo kwambiri pazida zomwe zimatchedwa 2-in-1, Microsoft ikufunanso kukhazikitsa ma laputopu padziko lonse lapansi ndi Surface Book. Mosiyana ndi Surface Pro, iyi si piritsi yokhala ndi kiyibodi yolumikizidwa, koma laputopu yokhala ndi kiyibodi yochotsedwa. Microsoft idapanga hinji yapadera yokhala ndi makina apadera osungira zowonetsera zazinthu zake zatsopano. Chifukwa cha izi, imatha kuchotsedwa mosavuta ndipo kompyuta yodzaza, yomwe imanenedwa kuti imathamanga kawiri kuposa MacBook Pro, imakhala piritsi.

Mainjiniya adakwanitsa kukonza zida za Hardware mkati mwa Surface Book bwino kotero kuti ngakhale amapereka magwiridwe antchito apamwamba akalumikizidwa, chiwonetserochi chikachotsedwa zigawo zosafunika komanso zolemetsa zimakhalabe mu kiyibodi ndipo piritsiyo sivuta kuigwira. Palinso cholembera, kotero mutha kugwira Surface Pro yodulidwa m'manja mwanu. Ndiwo masomphenya a Microsoft pa mafoni apakompyuta. Izo sizingasangalatse aliyense, koma Apple kapena Google.

Zotsatira za kuyesetsa kwachifundo zikuwonekerabe

Mwachidule, Microsoft yatsopano sichita mantha. Ngakhale adafanizira zatsopano zake ndi Apple kangapo, sanayese kutengera mwachindunji, monga ena amachitira. Ndi Surface Pro, adawonetsanso omwe amapikisana naye zaka zapitazo, ndipo ndi Surface Book adayambitsanso njira zake. Ndi nthawi yokha yomwe idzafotokoze momwe mayendedwe ake akuyendera komanso ngati kubetcherana pa ndalama yoyenera. Koma pakadali pano, zikuwoneka ngati zowoneka bwino, ndipo palibe chabwino chomwe chingachitike kugawo laukadaulo lotsogozedwa ndi Apple ndi Google kuposa wosewera wachitatu wovuta yemwe afika powonekera.

Ndi zomwe tatchulazi kuphatikiza Windows 10, Microsoft yawonetsa kuti ikakhala ndi mphamvu pazigawo zonse, i.e. makamaka mapulogalamu ndi zida, imatha kuwonetsa kasitomala zonse. Panos Panay ku Microsoft imagwiritsa ntchito mapangidwe ogwirizana komanso zokumana nazo pazogulitsa zonse, ndipo mwina ndi nkhani yanthawi yochepa kuti kompyuta ndi piritsi zochokera ku Surface zithandizirenso ndi foni yamakono. Anawonetsa pang'ono masomphenya ake m'dera lino, kumene foni yamakono imatha kugwira ntchito ngati kompyuta yapakompyuta, mwachitsanzo, mu Lumias yatsopano, koma ili pachiyambi.

Ngati chidwi chaposachedwa chingathenso kumasulira kukhala ogwiritsa ntchito abwino, ndipo Microsoft imatha kugulitsa zinthu zake, titha kuyembekezera zinthu zazikulu. Zinthu zomwe sizingasiye kuzizira kwa Apple kapena Google, zomwe ndi zabwino kwa wogwiritsa ntchito.

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