Filip Novotny Apple ikupitirizabe kukhazikika ndipo ikupitiriza kugwirizanitsa dziko la teknoloji ndi mafashoni mu kampani yake. Posachedwapa, adayitana Marcela Aguilarová, yemwe anali mtsogoleri wakale wa malonda ndi mauthenga ku Gap, ku likulu lake la Cupertino. Malinga ndi lipoti la Ad Age, Aguilar adzakhala ndi udindo wa director of global marketing communications ku Apple.
"Apple yapeza katswiri wotsimikizika," akutero mkulu wa malonda a Gap Seth Farbman. "Kugwirira ntchito mtundu waukulu waku America ngati Gap kumatanthauza kukhala pa siteji yayikulu, powonekera, tsiku lililonse."
Woyang'anira kampani ya Gap akuti Marcela Aguilar adathandizira kampaniyo kubwezeretsa mbiri yakale yamtunduwu. (Gap adalimbana kwakanthawi ndikutaya chithunzi, atalephera kuyesa kusintha chizindikiro mu 2010.)
Kwa Apple, kusunthaku kumabwera pomwe kampani yaku California idatulutsa "zamunthu" kwambiri panobe. Umu ndi momwe Tim Cook adalembera wotchi yake pawonetsero posachedwa Pezani Apple. Chipangizo chatsopanochi chidzapezeka m'mapangidwe osiyanasiyana komanso ndi zingwe zapamanja komanso njira zosinthira mapulogalamu. Ndipo ndendende chifukwa mawotchi a Apple amaphatikiza ukadaulo ndi mafashoni, Apple imangokulitsa mindandanda yake ndi umunthu wina wadziko la mafashoni.
Kuphatikiza pa Marcela Aguilar, nawonso posachedwa adalowa nawo kampani ya Cupertino Angela Ahrendts, mtsogoleri wakale wa Burberry, ndi Paul Deneve, yemwe m'mbuyomu adatsogolera mtundu wa Yves Saint Laurent. Kuphatikiza pa anthu otchuka ochokera kudziko la mafashoni, mwezi uno Apple adalembanso dzina lalikulu kuchokera kumayiko opanga mapangidwe, omwe ndi opanga zinthu. Marc Newson.
Mayendedwe osiyanasiyana, malingaliro osiyanasiyana. Ndimakonda Apple. Ndondomeko yake yokhazikitsa momwe zinthu zimagwirira ntchito komanso mawonekedwe. Nthawi miliyoni kuposa zomwe zimapikisana. Nthawi zina ngakhale ofunsira amakhala ndi zovuta, pali ochepa, amasiyana ndi mpikisano wanga. Koma ngati nthawi zina ndimagaya kuchokera ku Apple, sindingathe ngakhale tsiku limodzi, apo ayi mutu wanga ukhoza kuphulika.