Michal Marek Nthawi zonse anthu akamalankhula za Apple komanso kapangidwe kake kazinthu, anthu amaganiza za Jony Ivo, wopanga nyumba wa kampaniyo. Ive ndi wodziwika bwino, nkhope ya kampaniyo, komanso munthu yemwe ali ndi chikoka pamayendedwe ake. Komabe, zikuwonekeratu kuti munthu m'modzi sangathe kuchita zonse zopangidwa ndi Apple, ndipo kupambana kwazinthu za Apple sikuli koyenera kwa munthu uyu yekha.
Ive ndi membala wa gulu laluso, pachimake chomwe timapezanso munthu watsopano - Mark Newson. Ndindani, adafika bwanji ku Cupertino ndipo udindo wake ndi wotani pakampaniyo?
Apple mwalamulo adalemba ntchito Newson September watha, ndiye kuti, panthawi yomwe kampaniyo idapereka iPhone 6 yatsopano ndi Apple Watch. Zowona zake, komabe, Newson anali atagwirapo kale ntchito ndi kampaniyo pamawotchi. Komanso, inali kutali ndi nthawi yoyamba yomwe Newson anakumana ndi Jony Ive kuntchito. "Zinayamba kale Apple Watch isanachitike," a Newson akunena za mbiri yake yopanga mawotchi ndi Jony Ive.
Bambo wazaka 2 wa ku Sydney, Australia, adagwira ntchito ndi Ive zaka zitatu zapitazo kuti apange wotchi yapadera ya Jaeger-LeCoultre Memovox kuti agulitse ndalama zogwirira ntchito zachifundo za RED. Idakhazikitsidwa ndi woimba Bono kuchokera ku gulu lachi Irish UXNUMX, kuti athane ndi Edzi. Panthawiyo, kanali koyamba kwa Ivo kupanga mawotchi. Komabe, Newson anali kale ambiri aiwo panthawiyo.
M'zaka za m'ma 90, Newson adayambitsa kampani ya Ikepod, yomwe idatulutsa mawotchi masauzande angapo. Ndipo ndi mtundu uwu womwe titha kuwona zofanana zambiri mu Apple Watch yatsopano. Pachithunzi chomwe chili pamwambapa ndi wotchi ya Ikepod Solaris, kumanja ndi Watch yochokera ku Apple, yomwe gulu lake la Milanese Loop ndi lofanana kwambiri.
Malinga ndi zomwe a Marc Newson adapereka ku nyuzipepalayi London Evening Standard, waku Australia alibe udindo uliwonse wodziwika pakati pa oyang'anira kampani ku Cupertino. Mwachidule, ntchito yake ndi "ntchito zapadera". Newson sagwira ntchito nthawi zonse kwa Apple, koma amathera pafupifupi 60 peresenti ya nthawi yake. Sanagwirepo ntchito ndi Steve Jobs, koma adakumana naye.
Pankhani ya ntchito yake yopanga, Newson wapeza zinthu zingapo zopambana. Iye ali ndi mbiri yolemekezeka. Mpando wa Lockheed Lounge wopangidwa ndi iye ndiwokwera mtengo kwambiri wogulitsidwa ndi wopanga wamoyo. Woyimba Madonna alinso ndi imodzi mwa mipando ingapo yomwe adapanga. Newson ali ndi mbiri yeniyeni mu ntchito yake ndipo amatha kugwira ntchito pafupifupi aliyense. Ndiye n'chifukwa chiyani anasankha Apple, kusuntha theka la dziko kuchokera kwa ana ake awiri ndi mkazi wake, amene amakhala ku London, kumene Newson anasamukira zaka makumi awiri zapitazo?
Chinsinsi cha sitepe iyi mwina yosamvetsetseka ndi ubale wa Newson ndi Jony Ive. Amuna awiriwa adakumana ku London zaka makumi awiri zapitazo ndipo sanapatulidwepo mwaukadaulo kapena payekha kuyambira pamenepo. Amagawana nzeru zamapangidwe, ndipo zinthu zambiri zogula masiku ano ndizofanana ndi munga kumbali zonse ziwiri. Chifukwa chake amayesa kulimbana ndi makonzedwe okhazikitsidwa ndikupanga zinthu zawo zosiyana kwambiri. “Ndife osavuta kugwira nawo ntchito,” akuvomereza motero Newson.
Jony Ive wazaka makumi anayi mphambu zisanu ndi zitatu anachotsa makompyuta oipa ooneka ngati bokosi pamadesiki athu ndikuchotsa mafoni apulasitiki akuda m'matumba athu, m'malo mwake ndi zipangizo zowoneka bwino, zosavuta komanso zomveka bwino. Mitundu yolimba mtima ya Newson komanso ma curve amalingaliro, kumbali ina, imatha kuwoneka mu nsapato za Nike, mipando ya Cappellini ndi ndege za ndege yaku Australia Qantas.
Koma sizachilendo kuti Newson agwire ntchito yomwe idapangidwira anthu ambiri. Mipando khumi ndi isanu yokha ya Lockheed Lounge yomwe tatchulayi idapangidwira lingalirolo. Nthawi yomweyo, ma Apple Watches opitilira miliyoni miliyoni adayitanidwa kale. Ku Apple, komabe, akuyesetsa kusintha kampaniyo kuchoka ku kampani yaukadaulo kukhala yomwe imagulitsa zinthu zapamwamba kwa olemera kwambiri.
Apple Watch yagolide ya korona theka la miliyoni ikuyenera kukhala sitepe yoyamba, ndipo Apple yatenga njira yodalirika pakugulitsa kwake. Apple Watch yokwera mtengo kwambiri imagulitsidwa mwanjira yapamwamba "yapamwamba", mosiyana ndi zinthu zina zakampani. Kuphatikiza apo, kugulitsa kwawo kumayang'aniridwa ndi anthu monga Paul Deneve, yemwe anali mkulu wa bungwe la Saint Laurent fashion house.
Marc Newson akuwoneka kuti ndiye munthu yemwe ali ndendende zomwe Apple ikufunika kuti isinthe kukhala kampani yogwirizana ndiukadaulo komanso gawo lazachuma. Newson ali ndi luso laukadaulo, zomwe zitha kuwonetsedwa ndi zakale pakampani yowonera kale Ikepod. Inde, mgwirizano wake ndi Ivo na uyeneranso kutchulidwa Kamera ya Leica, amene anali zopangidwa komanso kwa malonda a RED.
Panthawi imodzimodziyo, Newson ndi wosula siliva wophunzitsidwa bwino komanso wodziwa miyala yamtengo wapatali yemwe adagwirapo ntchito pazinthu monga Louis Vuitton, Hermès, Azzedine Alaïa ndi Dom Pérignon.
Chifukwa chake Mark Newson ndi munthu wamtundu "wamfashoni" yemwe ali ndi malo ake mu Apple yamakono. Tisayembekezere kuti Newson ipanga ma iPhones ndi ma iPad mtsogolomo. Koma ndithudi ali ndi gawo lofunikira mu gulu lomwe likugwira ntchito pa Apple Watch, osati kokha kumeneko. Bamboyu akuti akuyang'ana njira zodutsana pakati pa mafashoni ndi ukadaulo ndipo akuti ukadaulo ukhoza kubweretsa zinthu zodabwitsa ku mafashoni.
Monga Jony Ive, Marc Newson nayenso ndi wokonda galimoto wamkulu, womwe ndi mutu womwe wakhala ukukambidwa kwambiri pokhudzana ndi Apple posachedwapa. "Pali mwayi waukulu wokhala anzeru kwambiri m'derali," akutero Newson, osafotokoza mwatsatanetsatane.
Monga tanena kale, Newson imagwiranso ntchito kunja kwa Apple. Pakalipano, sitolo yake yoyamba ya wofalitsa wamkulu waku Germany Taschen akutsegulidwa ku Milan. Mmenemo, Newson adapanga njira yapadera yosungiramo mabuku. Newson wakhala akugwira ntchito ndi woyambitsa nyumba yosindikizirayi, Benedikt Taschen, kwa zaka zambiri, zomwe zapangitsa kuti Newson alembe yekha monograph. Marc Newson: Ntchito.
Marc Newson nayenso pakali pano akugwiritsa ntchito nthawi yochuluka yokhudzana ndi ntchito yomanga nyumba yatsopano pachilumba cha Greek cha Ithaca, kumene banja lake limakhala m'chilimwe ndikudya mafuta a azitona kuchokera pakupanga kwawo.
