Tsekani malonda

Ngakhale Fitbit imapanga zinthu zotchuka kwambiri zovala komanso amagulitsa kwambiri padziko lonse lapansi. Koma nthawi yomweyo, imamva kukakamizidwa kowonjezereka kuchokera kwa opanga zinthu zovuta kwambiri zanzeru. Komanso za izo ndi chikhalidwe chonse cha kampaniyo ndi malo ake pamsika amalemba m'malemba ake The New York Times.

Chipangizo chaposachedwa chomwe chinayambitsidwa ndi Fitbit ndi Fitbit Blaze. Malinga ndi kampaniyo, ili m'gulu la "smart fitness watch", koma mpikisano wake waukulu ndi mawotchi anzeru, motsogozedwa ndi Apple Watch. Ayeneranso kupikisana ndi zinthu zina za Fitbit kuti apindule ndi makasitomala, koma Blaze ndiyodziwika kwambiri chifukwa cha mapangidwe awo, mtengo ndi mawonekedwe ake.

Kuchokera ku ndemanga zoyamba, Fitbit Blaze yafaniziridwa ndi Apple Watch, mawotchi a Android Wear, ndi zina zotero, ndikuyamikiridwa chifukwa cha zinthu zochepa chabe, monga moyo wautali wa batri.

Kuyambira pomwe idakhazikitsidwa mu 2007, Fitbit yakhala kampani yopambana kwambiri yopanga zovala zoyezera zochitika zamasewera. Idagulitsa zida 2014 miliyoni mu 10,9 komanso kuwirikiza kawiri mu 2015, 21,3 miliyoni.

Mu June chaka chatha, magawo a kampaniyo adakhala poyera, koma kuyambira pamenepo mtengo wawo, ngakhale kuti kupitirizabe kukula kwa malonda a kampaniyo, wagwa ndi 10 peresenti. Chifukwa zida za Fitbit zikukhala ndi cholinga chimodzi, zomwe zilibe mwayi wosunga chidwi chamakasitomala m'dziko la mawotchi anzeru ambiri.

Ngakhale anthu ochulukira akugula zida za Fitbit, sizotsimikizika kuti gawo lalikulu la ogwiritsa ntchito atsopano adzagulanso zida zina kuchokera kukampani, kapena mitundu yawo yatsopano. Mpaka 28 peresenti ya anthu omwe adagula Fitbit mu 2015 adasiya kugwiritsa ntchito kumapeto kwa chaka, malinga ndi kampaniyo. Ndi ndondomeko yamakono, posakhalitsa idzafika nthawi yomwe kuchuluka kwa ogwiritsa ntchito atsopano kudzachepetsedwa kwambiri ndipo sikudzalipidwa ndi kugula kwina kwa ogwiritsa ntchito omwe alipo.

Mtsogoleri wamkulu wa kampaniyo, James Park, akunena kuti kukulitsa pang'onopang'ono ntchito ya zipangizo zovala ndi njira yabwino kuchokera kwa wogwiritsa ntchito kusiyana ndi kuyambitsa magulu atsopano a zipangizo zomwe zingakhoze kuchita "pang'ono pa chirichonse." Malinga ndi iye, Apple Watch ndi "pulatifomu yamakompyuta, yomwe ndi njira yolakwika yoyambira gulu ili."

Park adafotokozanso za njira yodziwira pang'onopang'ono ogwiritsa ntchito maluso atsopano aukadaulo, nati, "Tikhala osamala kwambiri pakuwonjezera pang'onopang'ono kwa zinthu izi. Ndikuganiza kuti limodzi mwamavuto akulu ndi ma smartwatches ndikuti anthu sakudziwabe zomwe amapangira. "

Woody Scal, mkulu wa zamalonda wa Fitbit, adanena kuti pakapita nthawi, kampaniyo ikufuna kuyang'ana kwambiri pakupanga mapulaneti owunikira digito kuti azindikire ndikupewa mavuto azaumoyo. Pachifukwa ichi, zinthu zamakono za Fitbit makamaka zimakhala ndi sensa yoyezera kugunda kwa mtima ndi ntchito zowunikira momwe tulo likuyendera.

Kampani yamagetsi BP, mwachitsanzo, imapereka zingwe za Fitbit kwa antchito ake 23. Chimodzi mwa zifukwa ndikuyang'anira kugona kwawo ndikuwunika ngati akugona bwino komanso akupumula mokwanira asanayambe ntchito. "Monga momwe ndikudziwira, tasonkhanitsa deta yambiri yokhudzana ndi kugona m'mbiri. Timatha kuwafanizitsa ndi zidziwitso zanthawi zonse ndikuzindikira zopotoka," adatero Scal.

Chitsime: The New York Times
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