Ilona Tandlerová Lachitatu, pa October 2, 2013, panachitika msonkhano Primetime for… Kutsatsa kwapam'manja opangidwa ndi makampani Zochitika Zabuluu ndipo Jablíčkář adatenganso nawo gawo ngati m'modzi mwama media.
Timayamba
Pa 9 koloko m’maŵa, chochitika chonsecho chinayambira m’malo a kanema wa Světozor. Peter Šebo wochokera ku The Marketers ndi Adam Reinberger wochokera ku Contra Media adawongolera. Nkhanizo zinkayenda motsatira chimzake. Panali kusintha kumodzi kokha kwa bungwe m’nthaŵi yosinthidwa, pamene ndege yokhala ndi Shaun Gregory, wolankhula Chingelezi yekhayo, inachedwa. Umu ndi momwe adabwera pambuyo pa nkhomaliro ndipo anali ndi mbiri yabwino, zingakhale zamanyazi ngati sizichitika. Okamba aliyense anali ndi nthawi yake ndipo holoyo inali yodzaza ndi magawo atatu, chakudyacho chinali changwiro, ophunzirawo sanavutike ndi njala panthawi yopuma, ndinganene kuti m'malo mwake, anali odzaza kwambiri. Ndidazindikira izi chifukwa njonda yomwe idakhala patsogolo panga idakwera mwala mwamphamvu nditatha nkhomaliro, nkhani osati nkhani ...
Ndipo tsopano ziwerengero zina - kuchokera paziwonetsero pawokha komanso pakamwa paokamba, zidamveka kuti 9 mwa 10 aku Europe ali ndi foni yam'manja, 45% ya nambalayi ali ndi foni yam'manja ndipo 18% ali ndi piritsi (inde, ndimaganizanso kuti pali foni yam'manja) si mafoni okwanira). A 41% athunthu a eni ake amagwiritsanso ntchito foni yamakono mu bafa, ndipo mwina sizosadabwitsa, 77% pabedi. Adam Reinberger adafunsa omvera kuti ndi anthu angati omwe amatha kutenga foni ngakhale panthawi yapamtima ndi mnzawo, koma palibe amene adavomereza poyera.
Lingaliro chabe silokwanira
Chophimba choyamba chinayambitsidwa ndi Peter Šebo, yemwe adawonetsa malingaliro olakwika a ambiri: chinthu chofunika kwambiri ndi kukhala ndi malingaliro abwino, ndiyeno enawo mwanjira ina adzabwera mwachibadwa. Kupatula apo, lamuloli limagwira ntchito kuti kulumikizana komwe "kumagwirizana" ndi kampani imodzi sikungagwirizane ndi lingaliro la kampani ina. Chifukwa chake omwe amadziwika kuti "tikufunanso chifukwa timawakonda ndipo adakweza phindu lawo" sizigwira ntchito.
Ulaliki wa Peter udawonetsa kampeni yayikulu ya Audi, yomwe idawonetsa R8 yatsopano m'njira yoti wogwiritsa ntchito tabuleti ajambule, apo ayi chomwe adawona chinali kungodutsa. Zomwe zatchulidwanso zinali zosewerera kampeni ya Mini kuchokera ku Sweden, wopambana yemwe adalandira Mini Countryman, komanso lingaliro lalikulu ndi mipando ya 3D kuchokera ku Ikea ndi kupulumutsidwa kwa ana onse omwe ali ndi "zowawa" - ntchito ya Muppets, pomwe itatha kupanga sikani a chigamba, munthu pa piritsi anakhala ndi moyo.
Pulogalamu yam'manja
Izi zinatsatiridwa ndi ulaliki wa Petr Dvořák wochokera ku Inmite. Pakhala pali zokamba zambiri za mapulogalamu am'manja monga choncho, kukonzanso kwawo kwa iOS 7, ndi momwe amawonekera bwino komanso zomwe ali nazo. Ndinasangalatsidwa ndi ndemanga ya momwe mapulogalamu a Android amasiyana - "ali ndi zowonetsera zazing'ono komanso zomwe zingaphe chimbalangondo chifukwa cha kukula kwake". Kodi mumadziwa kuti 0,6% yokha ya mapulogalamu onse mu App Store ndi omwe amachita bwino?
Bambo Ondřej Švihálek wochokera ku Icom Vision adanena kumayambiriro kwa chiwonetserochi kuti mwina zingakhale zotopetsa kwa ife, ndipo mwatsoka anali olondola - adayang'ana kwambiri za chizolowezi chopanga mapulogalamu ndipo popeza ndilibe ndemanga imodzi, Mwina ndinalibe chidwi ndi chilichonse.
Pa intaneti, mafoni ndi kugula
Wokamba nkhani wina anali kale ndi mfundo zambiri zosangalatsa. Kodi mumadziwa, mwachitsanzo, kuti pali ma Czech 5,7 miliyoni pa intaneti? Kodi avareji ya nthawi yothera pa intaneti ndi maola 17 pa sabata? Ndipo chofunika kwambiri, kuti 19% yokha mwa anthu onsewa ali ndi SIM khadi yolumikizana ndi data? Ponena za zokonda zamtundu, ambiri ogwiritsa ntchito mafoni akadali ndi Nokia yabwino yakale, achinyamata azaka makumi awiri amakonda Samsung, koma Apple nthawi zambiri ndi mtundu wotchuka kwambiri. Sizomveka kuti ... Ndizosangalatsanso kuti, malinga ndi kafukufukuyu, anthu samawona kuti mapiritsi ndi mafoni a m'manja osati zipangizo zawo, amazoloŵera kukhala nazo kunyumba ndikugawana nthawi yomwe yagwiritsidwa ntchito. pa izo ndi achibale ena. Petr Vaněček wochokera ku Aisa adalankhulanso za ndalama zomwe anthu akufuna kugwiritsa ntchito pogula pogwiritsa ntchito zipangizo zam'manja - denga lawo nthawi zambiri limakhala pafupi ndi CZK 500, kugula kwakukulu kumapangidwa kale kudzera pa laputopu kapena kompyuta.
Zowonetsera zinayi
Wokamba nkhani patsogolo nthawi yopuma masana isanakwane anali Jan Bednář wochokera ku Google. Zakhala zikutsutsana ngati laputopu ndi foni yam'manja. Bednář anathana ndi zochitika zazithunzi zinayi - onani chithunzi chili pansipa - sitikhalanso kutsogolo kwa televizioni kunyumba, tilinso ndi laputopu, piritsi komanso, ndithudi, foni m'manja mwathu. Akuti zipangizo zonse zomwe zingatheke zimagwiritsidwabe ntchito pogula komaliza, kuyambira ndi foni yamakono mpaka pa kompyuta.
Kutsatsa kwamafoni
Adam Reinberger anamaliza chipika cham'mawa ndi ulaliki wa "zifukwa 8 zogwiritsira ntchito kutsatsa kwamafoni". Tidaphunzira kuti 47% ya anthu aku Czechs akuti ndi okonzeka kulipira ndi foni yam'manja (malinga ndi maphunziro a Mastercard) komanso kufunikira kokhala ndi tsamba lawebusayiti, apo ayi anthuwo adzanyansidwa ndikupita kwina.
wunikirani
Chakudya chamasana chitsatiridwa, okonza Blue Events anali atadziwa bwino gululo, chakudya chochuluka, ndipo pambuyo pa kupuma kwa ola limodzi, nkhani ya Shaun Gregory wa ku Britain wotchulidwa pamwambapa inapitiriza. Anthu amene sankadziwa Chingelezi chawo ankabwereka mahedifoni pakhomo la holoyo, ndipo nkhani yonseyo inamasuliridwa nthawi imodzi m’Chitcheki. Shaun adatsegula mawuwo ndi kanema yemwe adangowonedwa ku New York ndi Miami mpaka pano. Panali zambiri zokhudzana ndi kugwiritsa ntchito mafoni a m'manja, adafaniziranso malonda zaka zapitazo ndipo tsopano, adalankhula za msika wosinthika wa mafoni a m'manja, mwachitsanzo, padziko lonse lapansi anthu amathera mphindi 108 patsiku pa mafoni, ndipo panalinso nkhani za gamification, yomwe ili yotchuka kwambiri padziko lapansi lazamalonda.
Othandizira mafoni
Madzulo anapitiriza ndi zokambirana za gulu la oimira malonda a ogwira ntchito athu. Amuna anali oseketsa, adayika chiwonetsero cholimba kwambiri. Panali mkangano wokhudza kutsatsa kwa ma SMS, kutsata kwawo, ndi zolumikizira za SMS. (Ayi, kwenikweni si mauthenga onse otsatsa omwe amakukwiyitsani kwambiri samabwera mwachindunji kuchokera kwa ogwira ntchito, amatha kutumiza maulendo 6 pamwezi. Ena onse akhoza kukufikirani, mwachitsanzo, kudzera ku Indonesia.) Wopambana wa mpikisano wopatsa 30 CZK idalengezedwanso, aliyense wogwiritsa ntchito adapereka gawo lachitatu.
Publero ndi zidziwitso zokankhira
Petr Zapletal wochokera ku Publer adalankhula za zidziwitso zokankhira ndi momwe angachulukitsire malonda, za kusintha komwe kumayembekezeredwa kwa osindikiza komanso za nsanja yam'manja yomwe palibe tsamba lawebusayiti lomwe liyenera kuphonya. Ngati mawonekedwe a tsambalo sakugwirizana ndi osatsegula pafoni yathu, timasiya tsambalo. Publero pakali pano ikugwira ntchito molimbika pa nsanja yake yam'manja, titha kuyembekezera mawonekedwe ake.
QR kodi
Njonda yochokera ku Cetelem inayankhula za ma QR codes, omwe, malinga ndi iye, si (okha) omwe amagwiritsidwa ntchito kwambiri ku Czech Republic. Chifukwa chake chingakhalenso kuti zida zambiri zilibe chowerengera pamapulogalamu oyambira, ndipo si onse ogwiritsa ntchito omwe ali ndi luso lotha kuyika.
Ma pharmacies amatumiza SMS
Tinatha kumva momwe ntchito yotsatsa malonda a SMS imagwirira ntchito kuchokera pakamwa pa woyang'anira malonda a pharmacy network Petr Fiala, yemwe kampeni yake inachitika m'chilimwe chatha ndipo 63% ya makasitomala omwe adayandikira nawo ntchitoyi adagula pafupifupi zinthu zitatu.
Chowonadi chowonjezereka
Marián Chovanec analankhula za chowonadi chowonjezereka muzochita, zomwe zinali zosangalatsa kwambiri. Kwenikweni, ndikuphatikiza kusindikiza ndi piritsi, komwe mumasanthula chithunzi china m'magazini ndipo chimasinthidwa kukhala makanema ojambula a 3D. Pitani patsamba www.reality.cz, kumene mungaphunzire zambiri.
Njira yakutsogolo
Wokamba nkhani womaliza anali Jaro Zacko ndi ulaliki wake "Njira Yopita Kutsogolo", pomwe adalankhula mitundu yonse ya mapulogalamu omwe amagwira ntchito mosiyana ndi momwe timazolowera, mwachitsanzo ndi masewera. Ku Slovakia, mwachitsanzo, adapanga pulogalamu yotchedwa "Dziwani Pilsen yanu", yomwe imatha kusanthula mowa ndikuzindikira ngati ndi Pilsen yoyambirira. Anaperekanso pulojekiti ya Botanicus interactiveus yochokera ku ma laboratories a Disney, chinthu chabwino kwambiri chotchedwa Makey Makey, Square polipira kudzera pa sensa yam'manja ndi zina.
Pomaliza
Msonkhanowo udatha 17 koloko masana ndi raffle ya mowa wa Fénix, wotsatiridwa ndi phwando ku Fusion Hotel. Ponseponse, chochitikacho chidayenda bwino ndipo titha kuyembekezera zaka zikubwerazi.
Nkhani yabwino komanso yosangalatsa pamutu wapano. Ndikuyembekeza kuti makampani ayamba kuzindikira kuti akakhala ndi malo ochezera a pakompyuta, anthu ambiri ayamba kuyendera kudzera pa mafoni. Ndipo makasitomala omwe angakhale nawo adzachita mosiyana akamayendera tsambalo pa tabuleti kusiyana ndi kuchezera pakompyuta. Ndipo zidzakhala zosiyana kachiwiri kudzera pa foni.
Mwachindunji, ndi foni yanga yam'manja kutsogolo kwa TV, ndiyang'ana mosavuta mazana azinthu, koma pa kompyuta ndingodutsamo ochepa mwa iwo mwamsanga, ndipo ndimasankhanso njira yosiyana pa foni yam'manja ndi pa. kompyuta.
Zambiri zasintha pakutsatsa pazaka zisanu zapitazi ndipo zikupitilira…