Amaya Toman Kodi mudasewerapo masewerawa "2048"? Ngati sichoncho, muyenera kuti munamvapo za iye. Ndizosavuta poyang'ana koyamba, koma zimasokoneza kwambiri, ndipo zapeza chiwerengero chodabwitsa cha mafani padziko lonse lapansi omwe amathera mphindi iliyonse yaulere kutsetsereka ndi manambala. Masewera ena owoneka ngati osavuta monga "ZigZag", "Twist" kapena "Stick Hero" ndiodziwika komanso osokoneza bongo.
Banja ndilo maziko
Zaluso zonsezi - ndi ena pafupifupi makumi asanu ndi limodzi - ndi ntchito za anthu asanu ochokera ku Masewera a Ketchapp aku France. Safuna ngakhale ofesi kuti apange zinthu zawo. Mu kotala yomaliza ya 2015, Masewera a Ketchapp anali, malinga ndi deta yochokera Sensor Tower wachisanu wofalitsa wamkulu wa mapulogalamu a iPhone ku United States potengera kutsitsa. Chinsinsi cha kupambana kumeneku chagona makamaka kuphatikiza mabizinesi anzeru, kuyerekezera kwabwino ndi njira zoganiziridwa bwino.
Ketchapp inakhazikitsidwa ndi abale Michel ndi Antoine Morcos mu 2014. Iwo samawoneka kwambiri pagulu, koma Antoine anapereka kuyankhulana kwa intaneti ku North. Zithunzi za TechInsider.
Pankhani ya Ketchapp, pali mgwirizano waukulu kuti mosakayikira ndi njira yabwino yamabizinesi. Masewera omwe kampani yaying'ono yaku France iyi imatulutsa padziko lapansi sanapangidwe ndi izo. Sabata iliyonse, Ketchapp imalandira pafupifupi zotsatsa zana kuchokera kwa opanga osiyanasiyana, ndikusankha masewera omwe angathe kukhala megahit.
Ogwiritsa ntchito Ketchapp nthawi zina amadutsa mu App Store okha kufunafuna masewera omwe akufuna kubweretsa pansi pa layisensi yawo. Pafupifupi ma studio makumi atatu padziko lonse lapansi amagwira ntchito ya "Ketchapp family". Nthawi zambiri, uku ndi kubetcha pazakayikitsa ndipo sikuthandiza nthawi zonse, koma Ketchapp imakhala ndi zopambana zambiri kuposa zolephera. "Zili ngati bizinesi iliyonse," akutero Antoine Morcos.
Kumenya kosatsutsika kumaphatikizapo, mwachitsanzo, masewera omwe atchulidwa kale "2048", omwe adalandira kutsitsa 70 miliyoni. "ZigZag" idatsitsidwa ndi ogwiritsa ntchito 58 miliyoni, "Stick Hero" ndi 47 miliyoni. Pazonse, masewera opangidwa ndi Ketchapp adatsitsidwa kopitilira theka la biliyoni.
Chimodzi mwazopambana chili mumtundu wamasewera omwe Ketchapp amawonetsa padziko lonse lapansi. "Sitipanga masewera a osewera wamba," akutero Morcos. "Ndi njira yomwe Atari amagwiritsa ntchito ndi masewera awo a masewera."
Tili ndi kachilombo ndithu
Malinga ndi Morcos, njira yolimbikitsira masewera ndi yosavuta. Woyambitsa nawo kampaniyo akuti gawo lina lakukula kwa kutchuka kwa mapulogalamu a Ketchapp ndi organic, ndipo Ketchapp salipira zotsatsa zamasewera ake. M'malo mwake, amadalira kutsatsa mkati mwamasewera awo mwanjira ya pop-ups. "Timakonda kudalira kukula kwachilengedwe kwa kutsitsa," akutero Morcos. "Ngati masewerawa ali oipa, sangafalikire."
Mukakhazikitsa imodzi mwamasewera a Ketchapp, chimodzi mwazinthu zoyamba zomwe mungazindikire ndikutsatsa kwamasewera ena kuchokera pakupanga kwawo. Pandalama zochepa, ogwiritsa ntchito amatha kuchotsa malondawa, koma ndalama zomwe zimaperekedwa ndi malondawa ndizochuluka za Ketchapp. Kutsatsa m'masewerawa ndi - monga momwe zilili ndi mapulogalamu aulere - odalitsika kwenikweni, mwa mawonekedwe a pop-ups komanso mawonekedwe a zikwangwani zazing'ono pamwamba kapena pansi pazenera.
Zithunzi
Ketchapp imapanganso zochitika zambiri pamasamba ochezera, omwe ndi chida champhamvu kwambiri pankhaniyi. Zawo Tsamba la Facebook amasangalala ndi otsatira opitilira 2,2 miliyoni ndipo samangowonetsa makanema a anthu omwe akusewera masewerawa, komanso ma GIF osangalatsa ndi mayankho kwa omwe akuthandizira. Kampaniyo imaperekanso ma retweets kwa iwo omwe amatumiza chithunzi chapamwamba kwambiri mu imodzi mwamasewera ake.
Koma si aliyense amene amakhulupirira mphekesera za kufalikira kwa ma virus kutchuka kwamasewera a Ketchapp. A Jonathan Kay, woyambitsa komanso mkulu wogwira ntchito ku Apptopia, amakayikira kwambiri chiphunzitsochi. "Ngati kutsatsa kwachilengedwe mwa ogwiritsa ntchito omwe adakhalako kunagwira ntchito, chifukwa chiyani zimphona ngati Disney kapena EA zingawononge mamiliyoni a madola kuti apeze makasitomala atsopano?" Kay akufunsa mwachidwi. "Sindikuganiza kuti zingakhale zophweka." "Koma sitimapanga masewera ngati Disney kapena EA - timapanga masewera kwa aliyense, ndi chidwi chachikulu," akuyankha Morcos.
Komabe, Ketchapp imakana kupereka chidziwitso chilichonse chokhudza ndalama zake, kutengera zomwe ochita nawo mpikisano akuyesera kutengera mtundu wawo wamabizinesi. Koma malinga ndi Kay, ndalama zomwe kampaniyo imapeza pamwezi zitha kupitilira $6,5 miliyoni. “Pali zotsatsa m’masewera amenewo,” akukumbutsa motero Kay. "Amapanga mamiliyoni." Antoine Mocros amatcha kuyerekezera kwa Kay "kolakwika."
Nkhondo za Clone?
Ketchapp amakumana ndi milandu yokopera masewera nthawi ndi nthawi. "Ketchapp imakhalanso ndi mbiri yobwereka mwachisawawa kuchokera kumasewera ena otchuka," mkonzi wa VentureBeat Jeff Grub analemba mu March watha, pozindikira kuti panali kufanana kwakukulu pakati pa "2048" ndi masewera ena otchuka otchedwa "atatu." Malinga ndi Grub, Ketchapp adapezanso phindu lalikulu kuchokera ku "Run Bird Run", yomwe inali yofanana kwambiri ndi "Flappy Bird" yotchuka. Momwemonso, Engadget a Timothy J. Seppala adawonetsa kufanana pakati pa masewera a indie "Monument Valley" ndi "Skyward" ya Ketchapp.
"Ngakhale kuti Monument Valley ndi yopumula, yofanana ndi zen, yotengera zambiri pazithunzi zomveka, Skyward ndikuyesa Flappy Bird clone yamitundu yapastel komanso yokongola ya MC Escher," alemba Seppala. Antoine Mocros akuyankha ponena kuti "Skyward" ndi masewera osiyana kwambiri ndi "Monument Valley" komanso kuti si mtundu womwewo. Akafunsidwa za kufanana kwa mapangidwe, komanso ngati "2048" ndi copycat kapena ayi, adanena kuti "masewera onse othamanga amawoneka ofanana" ndipo palibe amene amadandaula za izi. "Skyward ndi masewera atsopano omwe palibe amene adawawonapo," adatero Mocros poyankhulana ndi Tech Insider.
Mosasamala kanthu za mikangano yonse, zikuwoneka ngati Ketchapp ikudziwa zomwe ikuchita. Kwenikweni, masewera aliwonse aposachedwa kwambiri pakupanga kwawo amafika pamwamba pa ma chart a App Store ndikukhala pakati pamasewera otsitsidwa kwambiri a iPhone.
