Amaya Toman Mtsogoleri wamkulu wa Disney komanso membala wakale wa board ya Apple a Bob Iger alemba buku lomwe lizisindikizidwa mwezi wamawa. Pogwirizana ndi izi, Iger adayankhulana ndi magazini ya Vanity Fair, yomwe adagawana, mwa zina, kukumbukira Steve Jobs. Anali bwenzi lapamtima la Iger.
Pamene Bob Iger adatenga udindo ku Disney, ubale pakati pa makampani awiriwa unasokonekera. Kusagwirizana kwa Jobs ndi Michael Esiner kunali kolakwa, monganso kutha kwa mgwirizano wa Disney kuti atulutse mafilimu a Pstrong. Komabe, Iger anatha kuthyola madzi oundana ndi kutamanda iPod ndi kukambirana iTunes ngati nsanja TV. Iger amakumbukira kuganiza za tsogolo la makampani a pawailesi yakanema ndipo anamaliza kuti panangopita nthaŵi kuti athe kupeza mapulogalamu a pa TV ndi mafilimu kudzera pa kompyuta. "Sindinkadziwa kuti ukadaulo wam'manja ungasinthidwe mwachangu bwanji (iPhone idakali zaka ziwiri), kotero ndidawona iTunes ngati nsanja ya kanema wawayilesi, iTV," akutero Iger.
Jobs adauza Iger za kanema wa iPod ndikumupempha kuti amasule ziwonetsero zopangidwa ndi Disney papulatifomu, zomwe Iger adavomereza. Mgwirizanowu pamapeto pake unapangitsa kuti pakhale ubale pakati pa amuna awiriwa ndipo pamapeto pake mgwirizano watsopano pakati pa Disney ndi Pstrong. Koma matenda osokoneza bongo a Jobs, omwe adakhudza chiwindi chake mu 2006, adayambanso kuchitapo kanthu, ndipo Jobs adapatsa Iger nthawi yoti achoke. “Ndinakhumudwa kwambiri,” akuvomereza motero Iger. "Zinali zosatheka kukhala ndi zokambirana ziwirizi - za Steve yemwe akukumana ndi imfa yomwe yatsala pang'ono kuchitika komanso mgwirizano womwe tidati tipange."
Pambuyo pakupeza, Jobs adalandira chithandizo cha khansa ndipo adakhala membala wa board ku Disney. Adalinso wogawana nawo wamkulu ndipo adatenga nawo gawo pazosankha zingapo zofunika, monga kupeza Marvel. Anakhala pafupi kwambiri ndi Iger pakapita nthawi. Iger analemba m'buku lake kuti: "Kugwirizana kwathu kunali kwakukulu kuposa ubale wamalonda.
Iger adavomerezanso muzoyankhulana kuti ndi kupambana kulikonse kwa Disney, akufuna kuti Jobs alipo ndipo nthawi zambiri amalankhula naye mumzimu. Ananenanso kuti akukhulupirira kuti Steve akadakhala kuti adakali moyo, mwina kuphatikizika kwa Disney-Apple kukadachitika kapena oyang'anira awiriwa akadaganizira mozama za kuthekera.
Buku la Bob Iger lidzatchedwa "The Ride of a Lifetime: Lessons Learning from 15 Years as CEO of the Walt Disney Company" ndipo likupezeka kuti liyitanitsidwetu pakali pano. Amazon.
Chitsime: zachabechabe Fair
