Ondrej Holzman Wachimereka wamtali ndi wachifundo. Umu ndi momwe wolemba nthabwala waku Britain komanso mtolankhani Stephen Fry adafotokozera Alan Dye, wachiwiri kwa purezidenti wa Apple, yemwe adzayang'anire kapangidwe ka mawonekedwe a ogwiritsa ntchito. Utoto unanyamuka ku malo atsopano pambuyo pake Jony Ive adasamukira kuudindo wotsogolera kampaniyo.
Alan Dye adalumikizana ndi Apple mu 2006, koma moyo wake wakale waukadaulo ndiwosangalatsanso. Ndipo ngakhale nkhani ya momwe adazipezera. "Ankalakalaka kukhala katswiri wosewera mpira wa basketball," Iye anafotokoza mlendo wanu pa podcast Zinthu Zopangira wolemba ndi wojambula Debbie Millman, "koma kukonda kwake kulemba ndi kuwombera koipa kunamupangitsa kukhala wojambula."
Dye ndiye adafotokozera Millman kuti abambo ake adachitapo kanthu. Dye anati: “Ndinakulira m’banja lochita zinthu modabwitsa. Bambo ake anali pulofesa wa filosofi ndipo amayi ake anali mphunzitsi wa maphunziro a kusekondale, kotero "iwo anali okonzeka kukweza mlengi." Bambo ake a Dye ankagwiranso ntchito ngati kalipentala ndipo ankapeza ndalama monga wojambula zithunzi pa maphunziro awo.
Yesetsani kupanga ndi zapamwamba
"Ndili ndi kukumbukira ndili mwana za bambo anga ndi ine timapanga mumsonkhanowu. Apa adandiphunzitsa za mapangidwe ndipo zambiri zinali zokhudzana ndi machitidwe. “Ndimakumbukira akundiuza kuti ‘yezerani kawiri, dulani kamodzi,’” anasimba motero Dye. Atamaliza maphunziro ake ku Yunivesite ya Syracuse ndi digiri yaukadaulo wolumikizirana, adasamukira kudziko lopanga.
Adagwira ntchito ku kampani yopanga upangiri ya Landor Associates, komwe anali wopanga zida zapamwamba, adadutsa mu Brand Integration Group pansi pa Ogilvy & Mather, komanso adakonza gawo ngati director director ku Kate Spade, malo ogulitsa zovala zazimayi zapamwamba komanso zowonjezera. .
Kuphatikiza apo, Alan Dye wagwira ntchito ngati wojambula pawokha ndi The New York Times, The New York Magazine, osindikiza mabuku ndi ena. Ankadziwika kuti anali wantchito wofulumira komanso wodalirika yemwe analandira nkhani 11 koloko m’mawa n’kupereka fanizo lomaliza 6 koloko madzulo.
Ndicho chifukwa chake, atabwera ku Apple mu 2006, adalandira udindo wa "creative director" ndipo adalowa nawo gulu lomwe limagwira ntchito zamalonda ndi kulankhulana. Poyamba adadziwonetsa yekha mkati mwa kampaniyo pomwe adachita chidwi ndi mabokosi omwe Apple amagulitsidwa.
Kuyambira mabokosi mpaka mawotchi
Limodzi mwamalingaliro a Dye linali lokhala ndi ngodya iliyonse ya mabokosi opaka utoto wakuda kuti awonetsetse kuti sakufikira makasitomala osokonekera komanso opanda ungwiro. "Tinkafuna kuti bokosilo likhale lakuda kwambiri, ndipo iyi inali njira yokhayo yopezera," Dye adauza ophunzira pa alma mater wake mu 2010. Zinali malingaliro ake atsatanetsatane ang'onoang'ono omwe adamupangitsa chidwi ndi akuluakulu ake ku Apple, ndipo pambuyo pake Dye adakwezedwa kukhala mtsogoleri wa gulu lomwe limagwira ntchito ndi ogwiritsa ntchito.
Kusamuka kwake kuchoka pamawonekedwe owoneka bwino kupita ku mawonekedwe a ogwiritsa ntchito kunamuyika iye pakati pa gulu lomwe lidapatsidwa ntchito yokonzanso makina ogwiritsira ntchito mafoni omwe analipo kale. Chotsatira chake chinali iOS 7. Ngakhale pamenepo, Dye anayamba kugwirizana kwambiri ndi Jony Ive, ndipo atatha kutenga nawo mbali pa chitukuko cha iOS 7 ndi OS X Yosemite, adasamukira ku ntchito pa mawonekedwe a Apple Watch. Malinga ndi Ive, wachiwiri kwa purezidenti watsopano ali ndi "katswiri pakupanga mawonekedwe amunthu," ndichifukwa chake pali zambiri mu Watch system kuchokera ku Dye.
Kufotokozera kwake mwachidule kumanena zambiri za momwe Alan Dye alili mu mbiri ya April Wawaya: "Utoto ndi wochuluka kwambiri wa Burberry kuposa BlackBerry: tsitsi lake lopukutidwa dala kumanzere ndi cholembera cha ku Japan chodulidwa mu malaya ake a gingham, ndithudi si woyenera kunyalanyaza zambiri."
Filosofi yake yokonza imafotokozedwanso bwino mwachidule nkhani, zomwe adalembera American Institute of Graphic Arts:
Zosindikiza sizingakhale zakufa, koma zida zomwe timagwiritsa ntchito pofotokozera nkhani masiku ano ndizosiyana kwambiri ndi momwe zinalili zaka zingapo zapitazo. Mwa kuyankhula kwina, pali okonza ambiri kunja uko omwe amadziwa kupanga chithunzi chabwino, koma owerengeka okha a iwo adzapambana m'miyezi ndi zaka zikubwerazi. Adzakhala omwe angathe kufotokoza nkhani yovuta pamasewero onse m'njira yosavuta, yomveka komanso yokongola.
Titha kufananizanso njira iyi ndi ntchito ya Dye, pomwe adachoka pakupanga ma iPhones mpaka kudziwa momwe timalumikizirana ndi ma iPhones ndi zinthu zina za Apple. Zikuwoneka kuti Ive wayika munthu ngati iyeyo pa udindo wa mutu wa mawonekedwe a ogwiritsa ntchito: wojambula wapamwamba, wokonda kuchita zinthu mwangwiro, ndipo mwachiwonekere sali wodzikonda konse. Tikhala tikumva zambiri za Alan Dye m'tsogolomu.
Chitsime: Chipembedzo cha Mac, The Next Web
Photo: Adrian Midgley
