Filip Novotny M'gawo lomaliza, Apple adabweretsa ndalama zoposa 20 miliyoni polimbana ndi Edzi. Ndalamayi idasonkhanitsidwa ndicholinga chothandizira chifukwa chopereka gawo lazogulitsa m'masitolo akuthupi ndi pa intaneti ndipo zimapanga gawo limodzi mwa magawo asanu a ndalama zonse zomwe Apple yapereka mpaka pano polimbana ndi matenda oopsa.
Chaka chino World AIDS Day anali mbiri wapadera kwa Apple. Ngakhale kampeni ya Product (RED) yoperekedwa ndi kampani yaku California imangotanthauza kugulitsa zinthu zochepa zokongoletsedwa zofiira pakadali pano, chaka chino zinthu zina zonse zogulitsidwa ndi Apple zidayima pambali pa zida zofiira ndi ma iPod. Apple pa Disembala 1 odzipereka gawo lazogulitsa zonse m'masitolo a njerwa ndi matope komanso pa intaneti zimapita ku zachifundo.
Kuyambitsidwa kwa gawo lapadera la App Store kunali kwapadera, momwe mapulogalamu angapo osadziwika bwino adaperekedwa kwa kanthawi atakulungidwa mu mawonekedwe a Product (RED). Mwa iwo titha kupezanso tingachipeze powerenga ntchito monga Mbalame anakwiya, Zikondwerero!, Pepala la 53 kapena Chotsani. Kugulitsa kwa mapulogalamu kuchokera ku App Store kunabweretsa ndalama ku kampeni osati pa Disembala 1, komanso masiku otsatirawa.
Malinga ndi Apple, zomwe zachitika chaka chino zidabweretsa ndalama zomwe sizinachitikepo pamwambowu. "Ndili wokondwa kulengeza kuti zomwe tapereka m'gawoli zikhala zoposa $20 miliyoni, zomwe zidakwera kwambiri m'mbiri ya kampani," a Tim Cook adalembera kalata antchito ake. Ndi chopereka ichi, malinga ndi mawu ake, ndalama zonse kumapeto kwa kotalali zidzakwera madola oposa 100 miliyoni. “Ndalama zomwe tapeza zimapulumutsa miyoyo komanso zimabweretsa chiyembekezo kwa anthu ovutika. Ndi chinthu chomwe tonse titha kunyadira kuthandizira, ”adawonjezera Cook, akunena kuti titha kuyembekezera kuti Apple ipitiliza kuthandizira Product (RED).
