Tsekani malonda

Jonathan Ive adalumpha mwachidule kuchokera ku Cupertino kupita kwawo ku Great Britain, komwe adakhalako ku Buckingham Palace ku London. Pa nthawiyi, Ive, wazaka 45, adayankhulana mozama momwe akugogomezera chiyambi chake cha ku Britain komanso akuwulula kuti iye ndi anzake ku Apple akugwira ntchito "china chachikulu ..."

Kuyankhulana ndi munthu yemwe adapanga mapangidwe a maapulo adabweretsedwa ku nyuzipepala The Telegraph ndipo m’bukuli Ive akuvomereza kuti ndi wolemekezeka kwambiri komanso woyamikira kwambiri chifukwa cha luso lake pa ntchito yokonza mapulaniwo. Poyankhulana momasuka, Briton wofananayo, yemwe anali wokhudzidwa kwambiri ndi zinthu zosintha monga iPod, iPhone ndi iPad, akunena za chikhalidwe cha ku Britain chojambula, chomwe chili chofunika kwambiri. Ngakhale kuti Jonathan Ive ayenera kuti ndi mmodzi mwa akatswiri opanga zinthu padziko lonse lapansi, akuvomereza kuti si anthu ambiri omwe amamudziwa pagulu. "Anthu amangokonda chinthucho chokha, osati munthu amene ali kumbuyo," akuti Ive, yemwe ntchito yake ndi yosangalatsa kwambiri. Nthawi zonse ankafuna kukhala mlengi.

Poyankhulana ndi Shane Richmond, wopanga dazi amaganizira mosamala yankho lililonse, ndipo akamalankhula za ntchito yake ku Apple, nthawi zonse amalankhula mwambiri. Amakhulupirira kugwirizana ndipo nthawi zambiri amagwiritsa ntchito mawu osavuta. “Timayesetsa kupanga zinthu zomwe zili ndi zabwino zake. Izi zimakupangitsani kumva ngati zonse zamveka. Sitikufuna kuti mapangidwe asokoneze zinthu zathu zomwe zimakhala ngati zida. Timayesetsa kubweretsa kuphweka komanso kumveka bwino, " akufotokoza Ive, yemwe adalowa nawo Cupertino ndendende zaka 20 zapitazo. M'mbuyomu adagwira ntchito ngati mlangizi wa Apple.

Ive, yemwe amakhala ku San Francisco ndi mkazi wake ndi ana awiri, nthawi zambiri amabwera ndi lingaliro ndi anzake lomwe liri lachilendo kotero kuti sikokwanira kupanga mapangidwe okha, koma njira yonse yopangira yomwe mafakitale amapanga. Kwa iye, kulandira luso ndi mphotho ya ntchito yayikulu yomwe akuchita ku Cupertino, ngakhale tingayembekezere kuti alemeretsa dziko lapansi ndi malingaliro ake kwazaka zambiri zikubwerazi.

[chitani zochita = "quote"]Komabe, chowonadi ndichakuti zomwe tikugwira pano zikuwoneka ngati imodzi mwamapulojekiti ofunikira komanso abwino kwambiri omwe tidapangapo.[/do]

Alibe yankho lomveka bwino la funsolo, ngati adayenera kusankha chinthu chimodzi chomwe anthu ayenera kukumbukira, komanso, amalingalira kwa nthawi yaitali. "Ndi chisankho chovuta. Koma zoona zake n’zakuti, zimene tikugwira pakali pano zikuwoneka ngati imodzi mwa ntchito zofunika kwambiri komanso zabwino kwambiri zomwe tidapangapo, ndiye kuti zitha kukhala izi, koma mwachiwonekere sindingakuuzeni chilichonse chokhudza izi. " Ive amatsimikizira chinsinsi cha Apple, chomwe kampani yaku California ndi yotchuka.

Ngakhale kuti Jonathan Ive ndi wojambula, mbadwa yaku London mwiniwakeyo akunena kuti ntchito yake simangozungulira chabe. "Mawu oti kupanga amatha kukhala ndi matanthauzo ambiri, komanso palibe. Sitikunena za kapangidwe kake, koma m'malo mwake za kupanga ndikukulitsa malingaliro ndi malingaliro ndikupanga zinthu," akutero Ive, yemwe mu 1998 adapanga iMac yomwe idathandizira kuukitsa Apple yomwe idasokonekera panthawiyo. Zaka zitatu pambuyo pake, adayambitsa dziko lonse lapansi wosewera nyimbo wopambana kwambiri nthawi zonse, iPod, ndipo adasintha msika ndi iPhone ndipo kenako iPad. Ive ali ndi gawo losasinthika pazogulitsa zonse.

"Cholinga chathu ndikungothetsa mavuto ovuta omwe kasitomala sakuwazindikira. Koma kuphweka sikutanthauza kusakhalapo kwa kulipira mopambanitsa, ndicho chotsatira cha kuphweka. Kuphweka kumalongosola cholinga ndi tanthauzo la chinthu kapena mankhwala. Palibe kubweza kumatanthauza chinthu 'chosalipidwa'. Koma uku si kuphweka, " akufotokoza tanthauzo la mawu omwe amawakonda kwambiri.

Iye wapereka moyo wake wonse ku ntchito yake ndipo amadzipereka kotheratu pa ntchitoyo. Ive akufotokoza kufunikira kotha kuyika lingaliro papepala ndikulipereka gawo lina. Akuti amaweruza ntchito yake yazaka makumi awiri ku Apple ndi mavuto omwe adawathetsa ndi gulu lake. Ndipo ziyenera kunenedwa kuti Ive, monga Steve Jobs, ndiwabwino kwambiri, choncho amafuna kuti athetse vuto laling'ono kwambiri. "Tikakhala pafupi ndi vuto, timayika ndalama zambiri komanso nthawi yambiri kuti tithetse ngakhale zing'onozing'ono zomwe nthawi zina sizikhudza ngakhale ntchito. Koma timachita chifukwa tikuganiza kuti ndi zolondola, " akufotokoza Ive.

"Zimakhala ngati 'kupanga kumbuyo kwa kabati.' Mutha kunena kuti anthu sadzawona gawoli ndipo ndizovuta kufotokoza chifukwa chake ndi lofunikira, koma ndi momwe zimamvekera kwa ife. Ndi njira yathu yosonyezera kuti timasamala kwambiri za anthu omwe timawapangira zinthu. Tikuona udindo umenewo kwa iwo,” akuti Ive, akutsutsa nkhani yomwe adauziridwa kuti apange iPad 2 powonera njira yopangira malupanga a samurai.

Ma prototypes ambiri amapangidwa mu labotale ya Ivo, yomwe yadetsa mazenera ndi mwayi wopeza anzawo osankhidwa okha amaloledwa, omwe samawona kuwala kwa tsiku. Ive akuvomereza kuti zisankho nthawi zambiri zimayenera kupangidwa kuti apitirize kupanga chinthu china. "Nthawi zambiri tinkanena kuti 'ayi, izi sizabwino, tiyenera kusiya'. Koma chisankho choterocho chimakhala chovuta nthawi zonse," akuvomereza Ive, kunena kuti njira yomweyo zinachitika ndi iPod, iPhone kapena iPad. "Nthawi zambiri sitidziwa ngakhale kwa nthawi yayitali ngati mankhwalawa apangidwa konse kapena ayi."

Koma chofunika kwambiri, malinga ndi wachiwiri kwa pulezidenti wamkulu wa mapangidwe a mafakitale, ndikuti ambiri a gulu lake akhala pamodzi kwa zaka zoposa 15, kotero aliyense amaphunzira ndikulakwitsa pamodzi. "Simumaphunzira kalikonse pokhapokha mutayesa malingaliro ambiri ndikulephera nthawi zambiri" akuti Ive. Lingaliro lake pakugwira ntchito limodzi likugwirizananso ndi mfundo yakuti iye sakuvomereza kuti kampaniyo iyenera kusiya kuchita bwino pambuyo pa kuchoka kwa Steve Jobs. "Timapanga zinthu monga momwe timachitira zaka ziwiri, zisanu kapena khumi zapitazo. Timagwira ntchito monga gulu lalikulu, osati munthu aliyense payekha.'

Ndipo ndikulumikizana kwa timu komwe Ive amawona kupambana kotsatira kwa Apple. “Taphunzira kuphunzira ndi kuthetsa mavuto monga gulu ndipo zimatipatsa chikhutiro. Mwachitsanzo, momwe mukukhala mundege ndipo anthu ambiri akuzungulirani akugwiritsa ntchito zomwe mudapanga limodzi. Imeneyo ndi mphoto yabwino kwambiri.”

Chitsime: TheTelegraph.co.uk (1, 2)
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