Petr Škuta Apple sinalepherepo kudzitamandira pa malonda a iPhone, pokhala chete mwanzeru pa malonda enieni a Apple Watch. Panthawi imodzimodziyo, sikunali kuyembekezera mopambanitsa, komanso filosofi ya kapangidwe ka wotchi yanzeru, yomwe ngakhale Jony Ive sanagawane.
Zotsatira zachuma ndizofunikira kwa kampani iliyonse. Zowonjezereka mukakhala mukuyang'aniridwa ndi omwe ali ndi masheya omwe amayembekezera kuwonjezeka kwa phindu kotala lililonse. Zosiyana zikachitika, amakonda kufunsa mafunso osamasuka.
Izo zikhoza kukhala chidwi inu
Dan Prazák Ndipo adafunsa za izi, chifukwa Apple Watch sinagulitse bwino mchaka chake choyamba. Osachepera m'maso mwawo. Pamene tsopano smartwatch ya Apple ndiye mtsogoleri m'gulu lawo ndikuphwanya mbiri, kufikira mayunitsi "okha" 10 miliyoni omwe adagulitsidwa mchaka choyamba. Mawuwa anali abwino kwa ogawana nawo, popeza iPhone yoyamba idapeza zotsatira zomwezo ndipo inali yopambana mosasunthika.
Koma ziyembekezo zidakhazikitsidwa kuwirikiza kanayi, mwachitsanzo mayunitsi 40 miliyoni omwe adagulitsidwa mchaka choyamba. Kuphatikiza apo, kampaniyo idayesa mizere ingapo, kuyambira aluminiyamu yoyambira mpaka chitsulo mpaka mawotchi agolide. Inali yomaliza yomwe inatha kukhala flop. Palibe amene ankafuna wotchi ya $ 10, ngakhale patapita nthawi Apple adaganiza zomanga malo ogulitsira apadera makamaka a Watch.
Apple Watch Edition pamapangidwe ake agolide sanagulitse bwino
Jony Ive mukusemphana maganizo pazatanthauzo la Apple Watch
Kuphatikiza apo, panali malingaliro awiri osiyana ndi makampu mkati mwa Apple yokha. Wina ananena kuti Apple Watch iyenera kukhala ngati chowonjezera cha iPhone ndipo chachiwiri kwa foni yamakono, winayo adawona Watch ngati chowonjezera chamfashoni chodzaza ndiukadaulo.
Panthawi imodzimodziyo, mkulu wa okonza mapulani, Jony Ive, adanena kuti ndi wa msasa wachiwiri. Kupatula apo, masomphenya ake adawonekera pamapangidwewo, ndipo mutha kukhala ndi Watch ngati chowonjezera chamfashoni. Kupatula apo, eni mawotchi ambiri amakhala ndi zingwe zingapo.
Zithunzi
Komabe, m'kupita kwa nthawi, mawu omwe amathandizira kukula kwa magwiridwe antchito a iPhone adapambana. Golide wa Apple Watch Edition wathetsedwa ndikusinthidwa ndi mtundu wa ceramic wothandiza kwambiri koma wocheperako. Apple yayimitsa pang'onopang'ono maukonde amasitolo omwe amagwiritsa ntchito Watch.
Kuphatikiza apo, m'malo mwazowonjezera zamafashoni, adayamba kutsatsa mawotchi ake anzeru makamaka ngati othandizira olimbitsa thupi. Kupatula apo, tikuwona kusintha kwakukulu panjira iyi m'badwo wachinayi waposachedwa. Tsogolo lawo lidzakhala lotani komanso ngati Jony Ive adakali nawo pamalingaliro awo akuwonekerabe.
Izo zikhoza kukhala chidwi inu
David Hanak Chitsime: ChikhalidweMac
Ndizodabwitsa kuti mibadwo itatu yoyamba idagulitsidwa konse. Malingaliro anga, yachinayi ndiyo yoyamba kugwiritsidwa ntchito, makamaka chifukwa cha kuwonjezeka kwakukulu kwawonetsero.