Dan Prazák Mmodzi mwa anthu ofunikira kwambiri ndikusiya Apple, Jony Ive, wopanga wamkulu wa kampaniyo, yemwe amayang'anira mawonekedwe azinthu zonse zofunika, kuchokera ku iPod kupita ku iPhone kupita ku AirPods. Kuchoka kwa Ive kukuyimira kusintha kwakukulu kwa ogwira ntchito kuyambira pomwe Tim Cook adatenga utsogoleri.
Nkhani zosayembekezereka adalengeza mwachindunji ku Apple kudzera pa press release. Jony Ive adatsatira zomwe adalemba zatsimikiziridwa poyankhulana ndi magazini ya The Financial Times, pomwe adanena, mwa zina, kuti chifukwa chake adachoka ndikukhazikitsa studio yake yodziyimira payokha LoveFrom pamodzi ndi mnzake wakale komanso wojambula wotchuka Marc Newson.
Zithunzi
Ive adzasiya kampaniyo kumapeto kwa chaka chino. Ngakhale sadzakhalanso wantchito wa Apple, azigwira ntchito kunja. Kampani yaku California, pamodzi ndi makampani ena, adzakhala kasitomala wamkulu wa situdiyo yake yatsopano ya LoveFrom, ndipo Ive ndi Newson atenga nawo gawo pakupanga zinthu zosankhidwa. Komabe, ngakhale ponena za malamulo ena, Ive sadzakhala ndi chidwi ndi mapulojekiti a Apple mofanana ndi momwe adakhalira mpaka pano.
"Jony ndi munthu wapadera m'dziko lopanga mapangidwe ndipo udindo wake pakutsitsimutsa Apple ndi wofunika kwambiri, kuyambira ndi iMac yowonongeka mu 1998, kudzera pa iPhone ndi zikhumbo zomwe sizinachitikepo zomanga Apple Park, zomwe adayikapo mphamvu ndi chisamaliro chochuluka. Apple ipitiliza kuchita bwino pa luso la Jony, kugwira naye ntchito mwachindunji pama projekiti apadera komanso ntchito yopitilira ya gulu lanzeru komanso lachidwi lomwe adapanga. Pambuyo pazaka zambiri za mgwirizano wapamtima, ndine wokondwa kuti ubale wathu ukupitilirabe ndipo ndikuyembekezera mgwirizano wamtsogolo. " anatero Tim Cook.
Marc Newson ndi Jony Ive
Apple ilibe cholowa m'malo
Jony Ive ali ndi udindo wa mkulu wa zomangamanga mu kampaniyo, yomwe idzasowa atachoka. Gulu lopanga mapulani lidzatsogozedwa ndi Wachiwiri kwa Purezidenti wa Industrial Design Evans Hankey ndi Wachiwiri kwa Purezidenti wa User Interface Design Alan Dye, onse omwe adzanene kwa Jeff Williams, COO wa Apple, yemwe, mwachitsanzo, adatsogolera gulu lomwe limayang'anira chitukuko cha Apple Watch. Onse a Hankey ndi Dye akhala ogwira ntchito ku Apple kwa zaka zingapo ndipo akhala akugwira nawo ntchito yopanga zinthu zingapo zazikulu.
"Pafupifupi zaka 30 ndi mapulojekiti osawerengeka pambuyo pake, ndine wonyadira kulimbika komwe tapanga gulu la mapangidwe a Apple, machitidwe ndi chikhalidwe. Masiku ano ndi wamphamvu, wamoyo komanso waluso kuposa kale lonse m'mbiri ya kampani. Gululi mosakayikira lidzachita bwino motsogozedwa ndi Evans, Alan ndi Jeff, omwe ali m'gulu la ogwira nawo ntchito apamtima. Ndimakhulupirira kwambiri anzanga omwe ndimapanga ndipo akupitirizabe kukhala abwenzi anga apamtima ndipo ndikuyembekeza mgwirizano wautali. " akuwonjezera Jony Ive.
Izo zikhoza kukhala chidwi inu
Amaya Toman 
Apple wakhala akundiyimba kwa zaka 10 kapena kuposerapo, ndipo mwina zaka zisanu zapitazo ndinathyola ndodo yanga. Ive mwiniwake ali ndi ngongole zambiri pa izi (chifukwa lingaliro loyambirira ndi lingaliro la zomangamanga limagwera pansi pa iye) - kulephera kusiya chikhalidwe cha diode, chizindikiro cha batri ndi mabatire osinthika mu laputopu. Sindidzanenanso mwatsatanetsatane za kukhazikitsidwa kwa RAM pa bolodi ndi zomangamanga zenizeni (mabokosi omwe sapezeka paliponse kunja kwa Apple) a ma drive a SSD, ndipo ndimakonda kukhala chete ponena za lingaliro la zida zolumikizira. Kuchotsanso kofananako kwa zigawo zogwira ntchito bwino komanso zomveka kwachitika ndi OSX m'zaka zaposachedwa - ndikuganiza kuti njondayi ilinso ndi dzanja pamasitepe ambiri omaliza mu SW. Pali zinthu zambiri zomwe Apple idandisokoneza kwambiri ndipo sindidzalemba chilichonse, ndangotchulapo zinthu zingapo zomwe ndimadzudzula chifukwa chodzidalira kwambiri Mr. Designer. Zedi, zomwe adachitira kampaniyo inali ntchito yake ndi udindo wake, ndipo ine ndimangogwiritsa ntchito zinthu zamtunduwu. Koma ndakhala kasitomala wake kwa zaka pafupifupi 30, ndipo monga zaka khumi zapitazi, sindinamvepo kunyengedwa ndi wina yemwe ali ndi lingaliro lina labwino. Mwachidule, ndingayembekezere kupitiriza ndi mfundo zoyambira zachisinthiko - monga kusunga zinthu zabwino ndikusintha kapena kusintha zoyipa. Apa ndinali (ndipo mwatsoka momveka bwino) ndikungoopa zomwe Sir Ive adalotanso usiku ndi zomwe adzachita pambuyo pake.
Mwina kuchoka kwake kudzasintha china chake ku Apple, koma sindikukhulupirira. M'malo mwake, kutha kwa mtundu wopangidwa kale kumangopitilirabe mwachangu, ndendende mu zolinga zazaka zaposachedwa, pomwe GHz, GB, MPx zikungowonjezereka ndipo zolumikizira zikuchotsedwa. Mwachidule, omwe ali ndi masheya atha kufotokoza zomwe zimagwiritsidwa ntchito komanso momwe zimasungidwira kuti apange chinthu chopindulitsa kwambiri. Ndipo kodi sizingakhale ndi zambiri zokhudzana ndi IT? Ndiye?
M'zaka zaposachedwa, Apple yakhala Mattel yapamwamba kwambiri ya ma geek, ndipo wopanga uyu ali ndi dzanja mmenemo. Mwina anakakamizika kutero ndipo anangogonja ku chitsenderezo, koma zimenezo sizikumukhululukira (kwa ine).
Nkhani yabwino. Tikukhulupirira kuti wina wolimba mtima abwera kuti asinthe mawonekedwe osasangalatsa awa, ogonana amuna kapena akazi okhaokha. Kenako kukankha Cook. Uphungu umene kulikonse uli wodzaza ndi zowonjezera zowonjezera ndi zitsanzo zothandizira AIDS. N’zomvetsa chisoni kuti sanachite zinthu mwamphamvu kuti athandize chilengedwe kapena matenda amene sanachititsidwe ndi munthu.