Michal Marek Apple itabwera ndi Watch yake, oyimilira ake akuluakulu adadziwonetsera okha m'lingaliro lakuti idzagulitsidwa ngati wotchi yapamwamba, mwachitsanzo, makamaka ngati chowonjezera cha mafashoni. Koma tsopano ku Florence, Italy pamsonkhano Condé Nast Wopanga wamkulu wa Apple, Jony Ive, adabwera ndi lingaliro losiyana pankhaniyi. Malinga ndi iye, Apple Watch idapangidwa ngati yapamwamba kwambiri zida, i.e. chidole chothandizira chamagetsi.
“Tinalimbikira kuchita zonse zomwe tingathe kuti tipange chinthu chomwe chingakhale chothandiza,” Ive anauza magaziniyo otchuka. "Pamene tidayambitsa iPhone, zinali chifukwa sitinathe kuyimiliranso mafoni athu. Zinali zosiyana ndi mawotchi. Tonse timakonda mawotchi athu, koma tidawona dzanja ngati malo odabwitsa oyika ukadaulo. Chotero chisonkhezerocho chinali chosiyana. Sindikudziwa kuti tingayerekeze bwanji wotchi yakale yodziwika bwino ndi mawonekedwe a Apple Watch. ”
Ive akuti Apple sawona Mawotchiwo malinga ndi mawotchi achikhalidwe kapena zinthu zina zapamwamba. Wopanga m'nyumba wa Apple wa zida zonse ndi mapulogalamu adawonetsa m'mafunso am'mbuyomu kuti ndiwokonda kwambiri mawotchi apamwamba, ndipo kuyang'ana kwa Apple Watch kumatsimikizira izi. Mulimonsemo, ichi ndichizindikiro chakuti Apple Watch iyenera kukhala yowonjezera pa iPhone m'malo mosintha wotchi yapamwamba m'mbali zonse.
Komabe, Jony Ive akuganiza kuti Apple imatha kupatsa Watch iliyonse chisamaliro chofanana ndi chomwe opanga azikhalidwe amapereka kumawotchi amakina. "Sizokhudza kungokhudza zinthu payekha payekha - pali njira zambiri zopangira china chake. N'zosavuta kuganiza kuti chisamaliro ndi kupanga chinachake m'mabuku ang'onoang'ono ndi kugwiritsa ntchito zida zochepa. Koma ndi maganizo oipa amenewa.”
Ive akuwonetsa kuti zida ndi ma robot omwe Apple amagwiritsa ntchito ndizofanana ndi chida china chilichonse chopangira china chake. "Tonse timagwiritsa ntchito china chake - simungathe kuboola ndi zala zanu. Kaya ndi mpeni, singano kapena loboti, tonse timafunika thandizo la chida.”
Onse a Jony Ive ndi a Marc Newson, bwenzi lake komanso wopanga mnzake ku Apple, amavomereza otchuka wodziwa ntchito zasiliva. Amuna onsewa ali ndi chidziwitso ndi zipangizo zamitundu yonse ndipo ali ndi malingaliro abwino kwa iwo. Amakonda kumanga zinthu ndipo amayamikira luso lawo lomvetsetsa zipangizo ndi katundu wawo.
Tonse tinakula tikupanga zinthu tokha. Sindikuganiza kuti mutha kupanga chilichonse kuchokera kuzinthu popanda kumvetsetsa zenizeni zake. ” Ive adalungamitsa zomwe Apple idachita adalenga golide wamtundu wake kwa Apple Watch Edition mwa kungoyamba kukondana ndi kumva kwa golide watsopano mu kampaniyo. "Ndi chikondi cha zipangizo zomwe zimayendetsa zambiri zomwe timachita."
Ngakhale Apple Watch ndichinthu chatsopano kwa kampaniyo komanso kulowa m'gawo lomwe liyenera kugonjetsedwa movutikira, Ive amawona ngati kupitiliza kwachilengedwe kwa ntchito yam'mbuyomu ya Apple. "Ndikuganiza kuti tili m'njira yomwe idakonzedwera Apple kuyambira 70s. Tonse tikufuna kupanga ukadaulo womwe uli wofunikira komanso waumwini. ” Ndipo Apple adzadziwa bwanji atalephera? Jony Ive akuwona momveka bwino: "Ngati anthu akulimbana ndi kugwiritsa ntchito zipangizo zamakono, ndiye kuti talephera."
Osati kale kwambiri, Ive adalankhula za AW pofunsidwa za nthawi yayitali yomwe adakhala akufufuza mawotchi apamwamba ndi mbiri yawo komanso momwe adaphatikizira zonse mu AW. Ndipo mwadzidzidzi chikuyenera kukhala china chake?
Mwachionekere sadziwa choti agwiritse ntchito. Mutha kuziwonanso pakuwongolera kovutirapo kwa AW.
Tsoka ilo, ndi chinyengo chabe cha PR. Kupatula apo, zikuwonekeratu kuti zilibe kanthu kochita ndi wotchiyo. Mawotchi akale amapangidwa kuti azingowonetsa nthawi komanso ngati chidutswa cha zodzikongoletsera. Palibenso, palibe chocheperapo. Apa, ntchito yowonetsera wotchi ikhala imodzi mwa ambiri, ndipo sizofunikira. Monga ntchito yoyimba foni yamakono. Sindimayimba foni kuchokera pa Note 3 yanga. Nthawi zina imbani kudzera pa Viber. Pakuyimba foni, ndili ndi Nokia 220 mthumba mwanga ndikupirira kwa sabata. Tsoka ilo, ndi mawotchi anzeru, sizingatheke kukhala ndi wotchi yanthawi yayitali kumbali imodzi, yomwe imakhala kwamuyaya, ndi Apple Tamagotchi kumbali inayo. Munthu angaoneke ngati wopusa. Apple imachita zinthu zabwino. Cholembera changa chotsatira chikhoza kukhala MBP Retina, koma ndine wokhutira kwambiri ndi Note 3 kotero kuti sindikufuna kuyisintha. Chomwe chimandidetsa nkhawa kwambiri za Apple ndi kupenga kwawo kwa PR pazochitika zazikuluzikulu. Monga malonda a Hyundai okhudza mnansi wamng'ono wochokera ku Boleslav, sindimakonda kwambiri Skoda, koma sindikanagula ngakhale Hyundai yokhala ndi H factor yaikulu chifukwa cha bullshit.
Ndilinso ndi MBP + android set (yomwe ndikuganiza kuti pang'onopang'ono ikuyamba kukhala ndi mapulogalamu apamwamba kuposa iOS). Sindiyenera kukhala ndi chilengedwe. Ine synchronize nyimbo, kulankhula ndi makalendala kwambiri, Ine sindikufuna china chilichonse. Sindikunena kuti ma iPhones ndi oyipa, pamapeto pake, ndingangoganiza kuti ndi theka la mtengo :-)
Iwo analephera. Chifukwa chakuti anthu ambiri AYENERA kuganizira chifukwa chake ayenera kugula chinthu chonga ichi, AYENERA kuganizira za zomwe zingakhale zabwino komanso zomwe zikutanthauza kwa iwo, etc. Ndine wokonda kwambiri Apple, koma sindikudziwa aliyense amene akanawaganizira iwo. Ndikuwopa kuti ngakhale agulitse mwaulemu poyambilira chifukwa cha 'hype', ndiye kuti izi zitha kugunda khoma….
Koposa zonse, AW imandikumbutsa za Tamagotchi, popeza wina pano adalemba kale moyenera. Ndi za gehena wa izo, ndipo m'malo kuti zititumikire ife, ife tizisamalira izo.
Ndikuganiza kuti ngakhale Apple sakudziwa chifukwa chake Apple Watch ndi yabwino. Ndiwofooka pakulimbitsa thupi ndipo mwina alibe tanthauzo :-(
Mwinamwake mbadwo wachitatu kapena wachinayi udzakhala wabwino kwa chinachake.
Chabwino, ndikuganiza kuti ndi mphatso yabwino kwambiri ya Khrisimasi.