Michal Ždanský Zogulitsa zomwe zikubwera zachifundo mothandizidwa ndi (RED) ndi woyimba wa U2 Bono zanenedwa kale zolembedwa zambiri. Mgwirizano wa (RED) ndi Apple umabwerera m'mbuyo kwambiri ndipo ngakhale lero Apple imapereka makope apadera azinthu zake komwe gawo la ndalama limapita ku zachifundo. Kugulitsako kuli kosangalatsa kwambiri chifukwa wopanga makhothi, Jony Ive, pamodzi ndi Marc Newson, ndi m'modzi mwa okonza odziwika kwambiri padziko lonse lapansi omwe amapanga, mwachitsanzo, ndege kapena mipando.
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Awiriwa adatenga udindo wa curators omwe amasankha zinthu payekha. Monga Jony Ive akufotokozera muvidiyo yomwe yangotulutsidwa kumene, chiyeso chachikulu chinali chakuti iwo eni angafune kugula mankhwalawa. Zambiri mwazinthu zomwe zidzawonekere pamsika zasinthidwa pang'ono kuti zinyamule mzimu wa (RED), mwachitsanzo Mac Pro yofiira yapadera, yomwe Ive ndi Newson amawona ngati chitsanzo chabwino cha mapangidwe amakono.
Mwina chinthu chosangalatsa kwambiri pamsika wonsewo ndi pamenepo Kamera ya Leica, pomwe okonza awiriwa adagwirizana, ndikupangitsa kuti ikhale chidutswa chokha padziko lapansi. Kupatula apo, zinthu zambiri zotere zidzawoneka, chifukwa Ive ndi Newson sanali "kukonza" zomwe zidalipo kale, komanso kupanga zatsopano. Mwachitsanzo, tebulo lapadera la aluminiyamu, lomwe limakhalanso chifukwa cha mgwirizano wa akatswiri onse opanga mapangidwe. Ponena za Leica, Jony Ive akukhulupirira kuti mtengo ukwera mpaka madola mamiliyoni asanu ndi limodzi.
Komabe, nkhope yayikulu ya kanemayo ndi Bono mwiniwake, yemwe kumapeto kwake amasilira mapangidwe apadera a mapiritsi opulumutsa moyo. Osati mwa mawonekedwe, koma ntchito. Ndalama zomwe zimachokera ku msikawu zidzagwiritsidwa ntchito polimbana ndi matenda a Edzi, chifuwa chachikulu ndi malungo.
