Jaromir Miko Interscope, Beats by Dre ndi Apple Music. Awa ndi ena mwa mawu omwe ali ndi mbiri yofanana: Jimmy Iovine. Wopanga nyimbo komanso manejala adachitapo kanthu pamakampani opanga nyimbo kwazaka zambiri, mu 1990 adayambitsa nyimbo ya Interscope Music, patatha zaka 18 limodzi ndi Dr. Dre adayambitsa Beats Electronics monga wopanga mahedifoni otsogola komanso wopereka ntchito yosinthira ya Beats Music.
Kampaniyi idagulidwa ndi Apple mu 2014 ndi mbiri ya madola 3 biliyoni. Chaka chomwecho, Iovine adasiyanso Interscope kuti adzipereke nthawi zonse ku ntchito yatsopano yotsatsira Apple Music. Kenako adapuma pantchito ku Apple mu 2018 ali ndi zaka 64. M'mafunso atsopano ndi The New York Times, adawulula kuti izi zidachitika makamaka chifukwa adalephera kukwaniritsa cholinga chake - kupanga Apple Music mosiyana kwambiri ndi mpikisano.
Zithunzi
Iovine adanena poyankhulana kuti ntchito zamasiku ano zotsatsira nyimbo zili ndi vuto lalikulu: malire. Sichimakula. Ngakhale kwina kulikonse opanga amatha kuwonjezera malire awo, mwachitsanzo mwa kuchepetsa mtengo wopangira kapena kugula zinthu zotsika mtengo, pankhani ya mautumiki a nyimbo, ndalama zikuwonjezeka molingana ndi kukula kwa chiwerengero cha ogwiritsa ntchito. Ndizowona kuti ogwiritsa ntchito ambiri omwe ntchitoyo ali nayo, ndalama zambiri ziyenera kulipira kwa osindikiza nyimbo ndipo pamapeto pake kwa oimba.
Mosiyana ndi izi, makanema apakanema ndi ma TV ngati Netflix ndi Disney + amatha kuchepetsa mtengo ndikuwonjezera malire ndi phindu popereka zomwe zili zokhazokha. Netflix imapereka matani ake, Disney + imaperekanso zake zokha. Koma mautumiki a nyimbo alibe zokhazokha, ndipo ngati atero, ndizosowa, ndichifukwa chake sangathe kukula. Zinthu zokhazokha zitha kuyambitsanso nkhondo yamitengo. Komabe, m'makampani oimba nyimbo zimakhala choncho kuti pamene ntchito yotsika mtengo imalowa pamsika, mpikisano ukhoza kufika mosavuta pochepetsa mitengo yawo.
Izo zikhoza kukhala chidwi inu
David Hanak Chifukwa chake, Iovine amawona ntchito zotsatsira nyimbo ngati chida chopezera nyimbo, osati mapulatifomu apadera. Koma izi ndi zotsatira za nthawi ya Napster, pamene osindikiza adasumira anthu omwe amagawana nyimbo zawo ndi anthu ammudzi. Koma pa nthawi imene ochita masewera akuluakulu pamsika ankakondana ndi omvera, Jimmy Iovine anazindikira kuti ofalitsa sangakhalepo popanda kugwirizana ndi luso lamakono. Malingana ndi iye, nyumba yosindikizirayo inayenera kukhala yozizira, koma momwe inkadziwonetsera yokha panthawiyo sinali yowirikiza kawiri.
“Inde, madamu anali kumangidwa, ngati zimenezo zingathandize kalikonse. Ndiye ndinakhala ngati, 'o, ndili paphwando lolakwika,' kotero ndinakumana ndi anthu ogwira ntchito zamakono. Ndinakumana ndi Steve Jobs ndi Eddy Cue ochokera ku Apple ndipo ndinati, 'o, nayi phwando loyenera'. Tiyeneranso kuphatikiza malingaliro awo mu filosofi ya Interscope, " Iovine amakumbukira nthawi imeneyo.
Izo zikhoza kukhala chidwi inu
Makampani opanga ukadaulo adatha kuyankha momasuka pazosowa za ogwiritsa ntchito, ndipo Iovine adaphunzira kuyenderana ndi nthawi mothandizidwa ndi ojambula omwe adagwira nawo ntchito. Amakumbukira makamaka wopanga hip-hop Dr. Dre, yemwe adayambitsanso Beats Electronics. Panthawiyo, woimbayo adakhumudwa kuti osati ana ake okha, koma m'badwo wonsewo umamvetsera nyimbo pamagetsi otsika mtengo, otsika kwambiri.
Ichi ndichifukwa chake Beats idapangidwa ngati wopanga ma headphone otsogola komanso wopereka ntchito yosinthira ya Beats Music, yomwe idathandiziranso kulimbikitsa mahedifoni. Panthawiyo, Jimmy Iovine anakumananso ndi Steve Jobs mu malo odyera achi Greek, kumene bwana wa Apple adamufotokozera momwe kupanga hardware kumagwirira ntchito komanso momwe kugawa nyimbo kumagwirira ntchito. Izi zinali zinthu ziwiri zosiyana kwambiri, Iovine ndi Dr. Komabe, Dre adatha kuwaphatikiza kukhala gawo limodzi latanthauzo.
Poyankhulana, Iovine adatsutsanso makampani oimba. "Chojambulachi chili ndi uthenga waukulu kuposa nyimbo iliyonse yomwe ndamva m'zaka 10 zapitazi," adalozera ku chithunzi cha Ed Ruscha, wojambula zithunzi wazaka 82 ndi wojambula yemwe adatumiza. Ndi za fano "Mbendera Yathu" kapena Mbendera yathu, kusonyeza mbendera ya United States yomwe yawonongedwa. Chithunzichi chikuyimira dziko lomwe akukhulupirira kuti United States ilimo lero.
Iovine akuvutitsidwa ndi mfundo yakuti ngakhale akatswiri ojambula ngati Marvin Gaye, Bob Dylan, Public Enemy ndi Rise Against the Machine anali ndi kachigawo kakang'ono chabe ka njira zoyankhulirana poyerekeza ndi ojambula amasiku ano, adatha kukhudza maganizo a anthu ambiri pazochitika zazikulu. nkhani monga nkhondo. Malinga ndi Iovin, makampani opanga nyimbo masiku ano alibe malingaliro ovuta. Pali zisonyezo zosonyeza kuti ojambula samayesa kugawa anthu omwe kale anali osagwirizana kwambiri ku US. "Ndimaopa kusiyanitsa wothandizira pa Instagram ndi malingaliro anga?" woyambitsa Interscope adalingalira poyankhulana.
Ma social network ndi Instagram makamaka ndi gawo lofunikira m'miyoyo ya akatswiri ambiri masiku ano. Sikuti amangopanga nyimbo, komanso kuwonetsa moyo wawo ndi zina za moyo wawo. Komabe, akatswiri ambiri amangogwiritsa ntchito mwayiwu kuti awonetse momwe angagwiritsire ntchito komanso zosangalatsa. Kumbali ina, amathanso kukhala pafupi ndi mafanizi awo, omwe akuyimira vuto lina lamakono kwa osindikiza nyimbo: pamene ojambula amatha kulankhulana ndi aliyense komanso kulikonse, ofalitsa amataya kukhudzana mwachindunji ndi kasitomala.
Zimalolanso ojambula ngati Billie Eilish ndi Drake kuti apeze ndalama zambiri kuchokera kumasewera otsatsira kuposa makampani onse anyimbo azaka za m'ma 80, Iovine adati, kutchula zambiri kuchokera kwa opereka chithandizo ndi osindikiza. M'tsogolomu, akuti, ntchito zotsatsira zomwe zimapanga ndalama mwachindunji kwa ojambula zikhoza kukhala munga m'makampani oimba nyimbo.
Iovine adanenanso kuti Billie Eilish akunena za kusintha kwa nyengo, kapena kuti ojambula ngati Taylor Swift ali ndi chidwi ndi ufulu wa zojambula zawo zapamwamba. Ndi Taylor Swift yemwe ali ndi mafani amphamvu pamapulatifomu ochezera, motero malingaliro ake amatha kukhala ndi chikoka champhamvu kuposa ngati wojambula yemwe ali ndi chidwi chochepa adachita chidwi ndi nkhaniyi. Zonsezi, komabe, Iovine sangathenso kudziwika ndi makampani oimba amasiku ano, omwe amafotokozanso za kuchoka kwake.
Masiku ano, akuchita nawo zoyeserera monga XQ Institute, njira yophunzitsira yokhazikitsidwa ndi Laurene Powell Jobs, mkazi wamasiye wa malemu woyambitsa Apple Steve Jobs. Iovine akuphunziranso kuimba gitala: "Ndipamene ndidazindikira kuti Tom Petty kapena Bruce Springsteen anali ndi ntchito yovuta kwambiri," adatero. amawonjezera ndi zosangalatsa.
Chitsime: The New York Times
