Adam Kos Mu Seputembala 2019, Samsung idayambitsa foni yake yoyamba yosinthika. Idatchedwa Fold ndipo tsopano tili ndi m'badwo wake wachitatu ngati chipangizo cha Galaxy Z Fold3. Komabe, Samsung sinayime pamenepo, ndipo idapatsa makasitomala ake mtundu wachiwiri wa chipangizo chosinthika chamtundu wa "clamshell". Pafupifupi atangowonetsa mtundu woyamba, komabe, pali malingaliro omveka ngati Apple idzabweretsa yankho lake.
Ngati mungaganize za Z Fold3 ngati chosakanikirana pakati pa foni yamakono ndi piritsi, Z Flip ndi "chabe" foni yamakono. Mtengo wake wowonjezera umakulirakulira, chifukwa ngakhale mu chipangizo chophatikizika kwambiri mumapeza chiwonetsero cha 6,7-inchi, mwachitsanzo, kukula komwe ngakhale ma iPhones akulu kwambiri - iPhone 13 Pro Max - ali nawo. Motorola Razr 5G ndiye imapereka chiwonetsero cha 6,2 ″. Ndipo palinso Huawei P50 Pocket (chiwonetsero cha 6,9") kapena Oppo Find N. Google ikukonzekeranso chipangizo chake cha "foldable". Koma kodi zida izi zikuyenda bwino kotero kuti ndizofunika kale kuti Apple ibwere kumsika ndi yankho lake? Popeza Samsung inali kampani yayikulu yoyamba kukhazikitsa mafoni opindika pamlingo waukulu, ikukumanabe ndi mpikisano wocheperako.
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Samsung Magazini Zogulitsa zotsutsana
Zida zonse za 1,35 biliyoni zidatumizidwa kumsika wapadziko lonse wa smartphone chaka chatha, zomwe zikuyimira kukula kwa chaka ndi 7%. Malo oyamba adatetezedwanso ndi Samsung, yomwe idatumiza mafoni a 274,5 miliyoni ndipo gawo lawo la msika lidafika (monga chaka chatha) 20%. Izi zidanenedwa ndi kampani yowunikira Canalys. Apple idamaliza m'malo achiwiri ndi mafoni a 230 miliyoni operekedwa ndi gawo la msika la 17% (kukula kwa 11% pachaka), pomwe Xiaomi adalowa wachitatu, ndi mafoni 191,2 miliyoni omwe adaperekedwa pamsika ndi gawo la 14% pamsika (chaka. -pachaka kukula 28%).
Malinga ndi akatswiri a Canalys, zomwe zidayambitsa kukula kwakukulu zinali magawo a bajeti m'chigawo cha Asia-Pacific, Africa, South America ndi Middle East. Kufuna kwa zida zapamwamba kuchokera ku Samsung ndi Apple kunalinso "kolimba", komwe kumakumana ndi zomwe akufuna kugulitsa 8 miliyoni "Jigsaw puzzle" ndipo yomaliza idalemba zamphamvu kwambiri m'gawo lachinayi mwazinthu zonse 82,7 miliyoni zoperekedwa. Canalys akulosera kuti kukula kolimba kwa msika wa smartphone kudzapitirira chaka chino.
Koma ndizokayikitsa ngati mafoni 8 miliyoni osinthika omwe agulitsidwa pa mafoni onse a Samsung okwana 275 miliyoni omwe adagulitsidwa ndiwopambana. Pankhani ya flagship Galaxy S21, mutha kunena kuti inde, popeza idagulitsa mayunitsi 20 miliyoni. Nthawi yomweyo, chifukwa cha kufunikira kwakukulu kwa zachilendo za chaka chino ngati mtundu wa Galaxy S22, Samsung idakulitsa kupanga kwake mpaka mayunitsi 12 miliyoni pamtundu uliwonse. Ponseponse, Samsung ikukonzekera kugulitsa mafoni 36 miliyoni a Galaxy S22 chaka chino chokha. Kupatula apo, mapulani ake ndiabwino kwambiri kuposa momwe analiri mu 2021, chifukwa chaka chino akufuna kubweretsa mafoni 334 miliyoni pamsika. Koma ponena za zipangizo zosinthika, ziyeneranso kutchulidwa kuti miliyoni imodzi yokha yomwe idagulitsidwa pamsika wapakhomo waku South Korea.
Samsung Way Z Fold3
Ngakhale zili choncho, zikuwonekeratu kuti mayunitsi 28 miliyoni amtundu wapamwamba kwambiri wa Samsung adagulitsidwa chaka chatha, chomwe chili chochepa, zilizonse zomwe kampaniyo ingachite, komanso ngati ikukhutitsidwa ndi kuchuluka kwa malonda a mndandanda wa Galaxy S21 kapena awo Mitundu ya Galaxy Z Fold ndi Z Flip imatero. Mafoni otsika kwambiri amtundu wa Galaxy A, Galaxy M ndi Galaxy F adangopanga malonda ambiri. Zachidziwikire, Apple imangogulitsa ma iPhones ake, omwe kupatula mtundu wa SE amatha kuonedwa ngati apamwamba.
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Ndiye 2022 ndi chaka chomwe tiyenera kuyembekezera "jigsaw puzzle" ya Apple?
Ngati Apple ikanangotsogozedwa ndi kuchuluka kwa malonda a mafoni osinthika ku Samsung, mwina sizingakhale zomveka. Amawopanso momwe chipangizochi chingakhale nacho pa "cannibalization" ya ma iPhones ake makamaka ma iPads. Zowonadi, ogwiritsa ntchito ambiri angakhutitsidwe ndi chipangizo chopinda chofanana ndi Samsung Fold, m'malo mokhala nacho ndi iPad.
Chimodzi mwazinthu zosinthika za iPhone
Kumbali ina, pali bandwagon yomwe sikuchedwa kwambiri. Makampani ena akudumphiramo pang'onopang'ono, ndipo Apple iyenera kuyankha. Kuphatikiza apo, ndi kutchuka kwake, ndizotheka kuti ulaliki wake ukhoza kugunda kwenikweni, chifukwa pamapeto pake umapatsa eni ake a iPhone otopa china chosiyana.
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Magazini ya Android 