Ondrej Holzman Ron Johnson akutula pansi udindo wake ngati CEO wa gulu la JCPenney. Mtsogoleri wakale wa gulu lazamalonda la Apple adalephera kusamutsa zomwe adaphunzira ndikuzigwiritsa ntchito ku Apple kuudindo wake watsopano, ndipo atalephera kangapo, akusiya JCPenney…
Ron Johnson adatchedwa "Bambo wa Masitolo a Apple" chifukwa ndi iye amene, pamodzi ndi Steve Jobs, adatha kupanga imodzi mwamaunyolo opambana kwambiri omwe adadziwika padziko lonse lapansi. Mu 2011, komabe adaganiza zochoka ku Apple, chifukwa ankafuna kupita njira yake ndikuyesera kupanga zofanana ndi Apple ku JCPenney. Koma kuchitapo kanthu kwa Johnson mumndandanda wamashopuwa tsopano kukulephera.
Zonsezi zinayamba ndi Johnson kutenga malipiro a 97 peresenti chifukwa cha zolephera zingapo, ndipo tsopano JCPenney walengeza kuti wachotsa mkulu wake wamkulu. M'malo mwa Johnson adzakhala Mike Ulman, munthu yemwe Johnson adalowa m'malo mwake pasanathe zaka ziwiri zapitazo.
[chitanizo = "citation"]Apple inali ndi mwayi wapadera wodzaza vuto.[/do]
Masomphenya a Johnson pamene adadza ku JCPenney anali omveka bwino: kugwiritsa ntchito chidziwitso chake cha Apple ndi Apple Stores kuti ayambe nthawi yabwino yogulitsira sitolo. Johnson adachotsa kuchotsera m'masitolo, chifukwa amakhulupirira kuti mtengo suyenera kukhala woyendetsa wamkulu wa malonda, komanso anayesa kupanga masitolo ena ang'onoang'ono mkati mwa masitolo akuluakulu (sitolo-mkati-sitolo). Komabe, kusuntha uku sikunakumane ndi yankho labwino kuchokera kwa makasitomala, zomwe zinakhudza zotsatira za JCPenney. Kampaniyo yataya ndalama kotala lililonse kuyambira pomwe Johnson adalembedwa ganyu, ndipo mtengo wake watsika ndi 50 peresenti.
"Tikufuna kuthokoza Ron Johnson chifukwa cha zopereka zake ku JCPenney ndikumufunira zabwino zonse m'tsogolomu." idatero mawu a JCPenney olengeza za kufa kwa Johnson. Koma m'malo momaliza, tsogolo la Johnson ndi lomwe lidzakambidwe kwambiri m'masiku akubwerawa. Udindo ku Apple, womwe adachoka mu 2011, ukadali wopanda munthu.
Apple anayesa kudzaza, koma yankho ndi John Browett sizinaphule kanthu. Pamalo a mutu wa malonda Browett anasiya pambuyo pa miyezi isanu ndi inayi, pamene adakhudzidwa ndi kusintha kwakukulu kwa kasamalidwe ku kampani ya California. Tim Cook, CEO wa Apple, sanapezebe munthu woyenera kukhala wamkulu wa malonda, kotero iye amayang'anira Nkhani ya Apple. Tsopano atha kukhala ndi mwayi wapadera wokhala ndi vuto kwanthawi zonse. Titha kuyembekezera kuti Cook adzatembenukira kwa Johnson, yemwe Apple sanasiyane naye.
Ndiye ndi funso la momwe Ron Johnson mwiniyo angayankhire ndi kampani yomwe adasiya chizindikiro chachikulu. Pambuyo polephera ku JCPenney, kubwerera ku Apple kumamupatsa malo opanda phokoso pamalo omwe amawadziwa bwino momwe angabwerere mosavuta. Komanso, Apple sakanafuna munthu woyenera kwambiri paudindo wosadzazidwa kwa nthawi yayitali pamaudindo apamwamba kwambiri kuposa omwe ali ndi zaka zopitilira khumi.
Funso ndilakuti ngati alidi woyenera pambuyo pa zomwe wawonetsa komanso ngati kupambana kwa masitolo a Apple sikuli kwina kulikonse komanso kwa wina ...