Michal Marek Wopanga zibangili zanzeru Jawbone akusumira mnzake Fitbit. Kasamalidwe ka Jawbone sakonda kugwiritsa ntchito ma patent ake okhudzana ndi matekinoloje "ovala". Kwa Fitbit, wopanga masewera olimbitsa thupi padziko lonse lapansi, izi mwachiwonekere ndi nkhani zoyipa. Koma ngati Jawbone apambana mlandu, Fitbit sikhala yekhayo yemwe ali ndi vuto lalikulu. Chigamulochi chikhoza kukhala ndi vuto lalikulu kwa onse opanga zomwe zimatchedwa "zovala", kuphatikizapo Apple tsopano.
Mlandu wotsutsana ndi Fitbit udaperekedwa sabata yatha ndipo ukukhudza kugwiritsa ntchito molakwika matekinoloje ovomerezeka omwe amagwiritsidwa ntchito kusonkhanitsa ndi kumasulira zomwe zimakhudzana ndi thanzi la wogwiritsa ntchito komanso masewera. Komabe, Fitbit si yekhayo amene amagwiritsa ntchito ma Patent a Jawbone omwe atchulidwa pamlanduwo. Mwachitsanzo, ma patent amaphatikizapo kugwiritsa ntchito "sensa imodzi kapena zingapo zomwe zili muchipangizo chotha kuvala" ndikukhazikitsa "zolinga zenizeni" zomwe "zotengera ntchito imodzi kapena zingapo zokhudzana ndi thanzi," monga zolinga zatsiku ndi tsiku.
Chinachake chonga ichi chimamveka chodziwika bwino kwa eni ake onse a Apple Watch, mawotchi okhala ndi makina ogwiritsira ntchito a Android Wear kapena mawotchi anzeru amasewera ochokera ku kampani yaku America ya Garmin. Onse atha, kumlingo wosiyanasiyana, kukhazikitsa zolinga zamasewera osiyanasiyana, kuchuluka kwa ma calories otenthedwa, nthawi yogona, kuchuluka kwa masitepe, ndi zina zotero. Zida zanzeru ndiye zimayezera izi ndipo chifukwa cha izi wogwiritsa ntchito amatha kuwona kupita patsogolo kwake pamiyezo yomwe yakhazikitsidwa. "Ndikadakhala ndi ziphasozi, ndikanayimbidwa mlandu," atero a Chris Marlett, CEO wa gulu logulitsa katundu waluso la MDB Capital Group.
Ma Patent ena awiri a Jawbone amamvekanso ngati odziwika bwino. Chimodzi mwa izo chikukhudza kugwiritsa ntchito deta kuchokera ku masensa omwe amavala pathupi kuti adziwe momwe wogwiritsa ntchitoyo alili, mwachitsanzo, malo. Yachiwiri ikukhudza kuyeza kosalekeza kwa ma calories omwe wogwiritsa ntchito amatengera mkati ndi kunja. Kuti apeze ma patent awa, Jawbone adagula BodyMedia mu Epulo 2013 kwa $100 miliyoni.
Sid Leach, mnzake pakampani yazamalamulo ya Snell & Willmer, akuneneratu kuti mlanduwu ubweretsa mavuto kwamakampani onse pamsika. "Zitha kukhudzanso Apple Watch," adatero. Ngati Jawbone ipambana mlandu wa khothi, idzakhala ndi chida chotsutsana ndi Apple, chomwe chikuwopseza kulamulira msika mpaka pano wolamulidwa ndi Fitbit kapena Jawbone palokha.
"Ndikadakhala Jawbone," akutero Marlett, "ndikanayika Fitbit pansi ndisanamenye Apple." "Nkhondo ya patent ndi zotsatira pafupifupi nthawi iliyonse ukadaulo umatuluka womwe umakhala wotchuka kwambiri komanso wopindulitsa kwambiri," akutero Brian Love wa pa Yunivesite ya California's Santa Clara School of Law.
Chifukwa chake ndi chosavuta. Monga mafoni a m'manja, zibangili zanzeru zimakhala ndi matekinoloje osiyanasiyana komanso zinthu zomwe zimagwirizana ndi patent, kotero mwachilengedwe padzakhala makampani ambiri omwe akuyang'ana kuti atengepo mbali pamakampani omwe akukula.
Fitbit akuimbidwa mlandu panthawi yomwe kampaniyo yatsala pang'ono kukhala yoyamba pamakampani kuti ipite pagulu. Kampaniyo, yomwe idakhazikitsidwa mu 2007, ndi yamtengo wapatali $655 miliyoni. Pafupifupi zida 11 miliyoni za Fitbit zidagulitsidwa panthawi yomwe kampaniyo inalipo, ndipo chaka chatha kampaniyo idatenga ndalama zokwana $745 miliyoni. Ziwerengero za gawo la kampani pamsika waku America wazowunikira zochitika zopanda zingwe ndizofunikiranso kudziwa. M'gawo loyamba la chaka chino, malinga ndi bungwe la analytical NPD Group, gawoli linali 85%.
Kupambana koteroko kumapangitsa kuti Jawbone yemwe amapikisana naye aziteteza. Kampaniyi idakhazikitsidwa kale mu 1999 pansi pa dzina la Aliph ndipo poyambirira idapanga zida zopanda zingwe zopanda manja. Kampaniyo inayamba kupanga anthu ofufuza zochitika mu 2011. Ngakhale kuti kampaniyo ili ndi ndalama zokwana madola 700 miliyoni ndipo ndi yamtengo wapatali $ 3 biliyoni, akuti ikulephera kupeza bwino ntchito zake kapena kubweza ngongole zake.
Mneneri wa Fitbit akukana zomwe a Jawbon adanena. "Fitbit yadzipanga yokha ndipo imapereka zinthu zatsopano zomwe zimathandiza ogwiritsa ntchito kukhala ndi moyo wathanzi komanso wathanzi."
