Vratislav Holub Masiku ano, Apple imanyadira kukhala kampani yofunika kwambiri padziko lonse lapansi yokhala ndi mtengo wopitilira 3 thililiyoni. Ichi ndi chiwerengero chodabwitsa chomwe chimabwera chifukwa cha khama ndi ntchito kwa zaka zingapo zomwe chimphonachi chimayika pazogulitsa ndi ntchito zake. Komabe, pamenepa, tingaonenso kusiyana kosangalatsa. Ngakhale ambiri mwa mafani a Apple amazindikira abambo a kampaniyo, Steve Jobs, ngati manejala wamkulu wofunikira kwambiri (CEO), kusintha kwenikweni kudabwera panthawi ya wolowa m'malo mwake, Tim Cook. Kodi mtengo wa kampaniyo unasintha bwanji pang'onopang'ono?
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Kuwuluka padziko lonse lapansi ndi Apple Mtengo wa Apple ukupitilira kukula
Steve Jobs adatsika m'mbiri ya kampaniyo ngati wamasomphenya komanso katswiri wotsatsa malonda, chifukwa adakwanitsa kuonetsetsa kuti kampaniyo ikuyenda bwino, yomwe ikulimbana nayo mpaka pano. Ndithudi palibe amene angakane iye zomwe wachita bwino ndi zinthu zomwe iye anachita mwachindunji ndipo anatha kusuntha makampani onse patsogolo kwambiri. Mwachitsanzo, woyamba iPhone kungakhale mlandu waukulu. Zinayambitsa kusintha kwakukulu pama foni a m'manja. Ngati tiyang'ana patsogolo pang'ono m'mbiri, titha kukumana ndi nthawi yomwe Apple inali pafupi kugwa.
Pakatikati mwa zaka makumi asanu ndi atatu za zaka zapitazo, omwe adayambitsa Steve Wozniak ndi Steve Jobs adasiya kampaniyo, pamene zinthu zinatsika pang'onopang'ono ndi kampaniyo. Kusintha kunachitika mu 1996, pamene Apple adagula NEXT, yomwe, mwa njira, inakhazikitsidwa ndi Jobs atachoka. Chifukwa chake abambo a Apple adatenganso utsogoleri ndipo adaganiza zosintha kwambiri. Zoperekazo "zidadulidwa" momveka bwino ndipo kampaniyo idayamba kuyang'ana kwambiri pazogulitsa zake zodziwika bwino. Ngakhale kupambana kumeneku sikungakanidwe ku Jobs.
Steve Jobs
Chiyambireni kuchiyambi kwa zakachikwizi, mtengowo wakhala ukukulirakulirabe. Mwachitsanzo, mu 2002 inali madola mabiliyoni 5,16, mulimonse, kukula kunayimitsidwa mu 2008, pamene mtengo unatsika ndi 56% pachaka (kuchokera 174 biliyoni mpaka 76 biliyoni). Mulimonsemo, chifukwa cha matenda, Steve Jobs anakakamizika kusiya udindo wa CEO ndikupereka chitsogozo kwa wolowa m'malo mwake, yemwe adasankha Tim Cook yemwe tsopano amadziwika bwino. M'chaka chino cha 2011, mtengowo unakwera kufika pa madola 377,51 biliyoni, panthawiyo Apple adayima pa malo achiwiri pamakampani amtengo wapatali kwambiri padziko lonse lapansi, kumbuyo kwa bungwe la migodi la mayiko osiyanasiyana ExxonMobil lomwe limayang'ana kwambiri mafuta ndi gasi. Munthawi imeneyi, Jobs adapereka kampani yake ku Cook.
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Amaya Toman Nthawi ya Tim Cook
Tim Cook atatenga chiwongolero chongoganizira, mtengo wa kampaniyo udakweranso - pang'onopang'ono koma motsimikizika. Mwachitsanzo, mu 2015 mtengo unali madola 583,61 biliyoni ndipo mu 2018 unali madola 746,07 biliyoni. Komabe, chaka chotsatira chinasintha kwambiri ndipo ndinalembanso mbiri yakale. Chifukwa cha kukula kwa 72,59% pachaka, Apple idadutsa malire osayerekezeka a madola 1,287 thililiyoni ndipo idakhala kampani yoyamba ya US thililiyoni. Tim Cook mwina ndiye munthu m'malo mwake, popeza adakwanitsa kubwereza kupambana kangapo, pomwe mtengowo udakwera mpaka $ 2,255 thililiyoni chaka chamawa. Kuti zinthu ziipireipire, kupambana kwina kunabwera kumayambiriro kwa chaka chino (2022). Nkhani yoti chimphona cha Cupertino chidadutsa chizindikiro cha 3 thililiyoni ya dollar idapita padziko lonse lapansi.
Kutsutsa kwa Cook pokhudzana ndi kukula kwa mtengo
Kutsutsa kwa director wapano Tim Cook nthawi zambiri kumagawidwa pakati pa mafani a apulo masiku ano. Oyang'anira pano a Apple akulimbana ndi malingaliro oti kampaniyo yasintha kwambiri ndikusiya masomphenya ake ngati wopanga zinthu m'mbuyomu. Kumbali inayi, Cook adakwanitsa kuchita zomwe palibe wina aliyense adachitapo kale - kuonjezera ndalama zamsika, kapena mtengo wa kampaniyo, mosaganizira. Pachifukwachi, zikuwonekeratu kuti chimphonacho sichidzatenganso njira zowopsa. Yapanga maziko amphamvu kwambiri a mafani okhulupilika ndipo ili ndi chizindikiro cha kampani yotchuka. Ndipo ndicho chifukwa chake amasankha kusankha njira yotetezeka yomwe idzamutsimikizire kuti apindula kwambiri. Mukuganiza kuti anali wotsogolera bwino ndani? Steve Jobs kapena Tim Cook?
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Nthawizonse Ntchito... Kukangana kumangonyamula ndalama. Yang'anani pa Musk ... ndi momwemo :D
ngati wina wawerenga buku la Isaacson lonena za Ntchito, amadziwa yankho nthawi yomweyo :) Cook si bwana woyipa. Palibe amene angakane izo...koma kodi iye anasunthira dziko patsogolo ngati Jobs? ayi .. ndipo ndikuganiza kuti ndilo funso lofunika kwambiri.