Momwe Xiaomi adalemera ndi njira yotsutsana ndi Apple

Mu June, tidasindikiza pano pa Jablíčkář nkhani yomwe inafotokoza nkhani ya kulengedwa kwa Xiaomi. M'mawuwo, zidanenedwa kuti wotsogolera wake Lei Jun adauziridwa ndi buku lonena za Apple ndi Steve Jobs, ndipo chododometsa china chinanenedwa kuti nzeru zamakampani za Xiaomi zikadali zosiyana kwambiri ndi za Apple. Ndiye njira yayikulu ya chimphona cha China ndi iti? Ndipo kodi kampani yomwe mwachiwonekere ikutsanzira Apple, nthawi yomweyo, ingapange bwanji ndalama kuchokera ku mtundu wosiyana kwambiri? Mizere yotsatirayi iyankha izi.

Zofanana zambiri

Poyamba, pali zofanana zambiri pakati pa makampani awiriwa. Kaya ndi woyambitsa Lei Jun kuvala ngati Steve Jobs, mapangidwe ofanana a zinthu kapena mapulogalamu, masitolo monga makope okhulupirika a Apple Stores kapena mawu akuti "Chinthu chimodzi ..." kuti Xiaomi pambuyo pa imfa ya Jobs. kugwiritsidwa ntchito pamaso pa Apple palokha, zikuwonekeratu komwe kampaniyo imapeza kudzoza kwake. Komabe, zikafika pazamalonda, makampani awiriwa amatsutsana kotheratu.

 

Zosiyana kwambiri

Ngakhale Apple imadziona ngati mtundu wapamwamba kwambiri womwe umatha kuyitanitsa mitengo yamitengo ndikupanga ndalama zambiri kuchokera pamenepo, kampani yaku China yasankha njira yosiyana kotheratu. Xiaomi imadziwika ndi zinthu zotsika mtengo kwambiri zomwe zimagulitsa pamtengo wotsika kwambiri kwa anthu ambiri padziko lonse lapansi.

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Mawu odziwika bwino "Chinthu chimodzi ..." pambuyo pa imfa ya Steve Jobs idagwiritsidwa ntchito ndi Xiaomi pamaso pa Apple mwiniwake.

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Xiaomi idakhazikitsidwa mu 2010 ndipo idakhala yotchuka mwachangu chifukwa idagulitsa mayunitsi onse a foni yake yoyamba, Mi-1, m'masiku amodzi ndi theka. Mi-1 inavumbulutsidwa ndi woyambitsa ndi wotsogolera Lei Jun mu August 2011, atavala T-sheti yakuda ndi jeans, monga chipangizo chokhala ndi zinthu zofanana ndi iPhone 4, koma pa theka la mtengo. Pomwe iPhone 4 idagulitsidwa $600, Mi-1 idawononga $300. Komabe, ziyenera kuwonjezeredwa kuti Xiaomi adagulitsa foni yake yoyamba mwachangu, koma ndi phindu lochepa. Izi zinali dala, komabe, chifukwa zidapangitsa kampaniyo kutchuka kwambiri ndikupangitsa kuti Lei Jun atchulidwe "Chinese Steve Jobs", zomwe zikuoneka kuti sakuzikonda. Kuonjezera apo, kampaniyo imanyalanyaza malonda ndi kukwezedwa mwachizoloŵezi, kudalira mafani ake okhulupilika omwe adapanga kudzera m'mabwalo amsewu ndi maulendo a pa intaneti.

Kuchokera kwa makopera kupita ku mpikisano weniweni

Liwiro lomwe kampani yomwe ili ndi dzina lachipongwe "Apple Copycat" wakhala mpikisano weniweni ku kampani ya Cupertino, ndizosangalatsa kunena zochepa. Kale mu 2014, Xiaomi anali wachitatu wamkulu wopanga mafoni a m'manja, koma ndondomeko yake yamalonda itatsatiridwa ndi Huawei ndi Oppo, idagwa malo angapo.

Apple imadziwika kuti imasintha zomwe amagulitsa kawirikawiri komanso kutchuka kwambiri, pomwe Xiaomi yadzisintha kukhala sitolo yamagetsi ndi zina zambiri pakapita nthawi, ndikuwonjezera zatsopano nthawi zonse. Pakuperekedwa kwa kampani yaku China, mutha kupeza pafupifupi chilichonse kuchokera ku ketulo, mswachi, mpaka mipando yakuchimbudzi yoyendetsedwa ndi foni yamakono. Wachiwiri kwa Purezidenti wa Xiaomi Wang Xiang adauza Wired mu Disembala kuti:

"Zachilengedwe zathu zimapatsa makasitomala zinthu zatsopano zachilendo zomwe sankazidziwa kale, kotero amabwereranso ku sitolo ya Xiaomi Mi Home kuti awone zatsopano."

Mutha kupezanso nkhani yoyenda pamzere wazogulitsa wa Xiaomi.

Ngakhale zambiri zasintha ku Xiaomi kuyambira pachiyambi, maziko akadali omwewo - zonse ndizotsika mtengo kwambiri. M'mwezi wa Meyi, Xiaomi adakhalanso wopanga wamkulu wachitatu wa smartphone, ndipo ngakhale zingawoneke ngati sizingatheke pakadali pano, ili ndi dongosolo lina lamtsogolo. Ikufuna kuyang'ana pa mautumiki apa intaneti, mwachitsanzo, machitidwe olipira, kusuntha ndi masewera. Tiwona ngati izo zitero "Apulo waku China" ipitiliza kuchita bwino chonchi, mulimonse, ndi umboni kuti ngakhale njira yotsutsana ndi Apple ikhoza kugwira ntchito. Ndipo bwino kwambiri.

Kukambitsirana kwa nkhaniyo

[beech]

chabwino, Ndikufuna amalangiza kutenga mawu oti "wolemera" ndi njere yamchere, kuganizira mmene imfa yaikulu amatha kulenga chaka chilichonse, amalephera kuchepetsa, ndi kukhala wamkulu ndi wamkulu chaka chilichonse. Sanakhale ndi chaka chowonjezera panobe. Ndi kuwira kwinanso kofutukuka.