Amaya Toman Kubweranso kwa Steve Jobs kunali chinthu chofunikira kwambiri kwa Apple komanso nthawi yomweyo chikumbukiro chakusintha kofunikira komanso zatsopano. Zinatsatiridwa, mwachitsanzo, ndikutulutsidwa kwa iMac yopambana kwambiri, ndipo iPod inabwera pambuyo pake. Chofunikiranso chinali kukhazikitsidwa kwa Apple Store yapa intaneti, yomwe yakhala kale ndi zaka 10 pa Novembara 22 chaka chino.
Ndi Jobs, kusintha kunabwera ku Apple monga kutha kwa zinthu zina, kuyambitsa zachilendo zingapo, komanso kukhazikitsidwa kwa malonda pa intaneti. Ngakhale sizinkawoneka ngati nthawiyo, sitepe yomaliza inali imodzi mwazinthu zofunika kwambiri kuti Apple apulumuke pamsika. M'zaka za m'ma 1990, mukadakhala mukuyang'ana Apple Store ya njerwa ndi matope pachabe - makasitomala adapeza ma Mac awo kudzera mwaogawa apadera kapena maunyolo akulu ogulitsa.
Izo zikhoza kukhala chidwi inu
Panthawiyo, komabe, luso la ogwira ntchito muzitsulozi likhoza kukayikira kwambiri, ndipo chofunika kwambiri sichinali kasitomala wokhutira, koma phindu lokha - ndipo izo sizinabweretsedwe kwa iwo ndi zinthu za Apple panthawiyo. Chifukwa chake ma Mac nthawi zambiri amakhala pakona, osanyalanyazidwa, ndipo masitolo ambiri samasunga ngakhale zinthu za Apple.
Kusinthaku kumayenera kubweretsedwa ndi lingaliro la "sitolo mu shopu". Apple idamaliza mgwirizano ndi CompUSA, pomwe ngodya yapadera idayenera kusungidwa pazinthu za Apple m'masitolo osankhidwa. Gawoli linakweza malonda pang'ono, koma sizinali zokwanira, osanenapo kuti Apple inalibe ulamuliro wa 100% pa malonda a malonda ake.
Zithunzi
Mu theka lachiwiri la zaka makumi asanu ndi anayi zazaka zapitazi, ma e-shopu osiyanasiyana ambiri anali akhanda. Mmodzi woterowo ankagwiritsidwa ntchito ndi Dell, yomwe inayamba kulengedwa mu 1995. Mu December 1996, e-shop inali italandira kale kampaniyo madola milioni pa tsiku.
"Mu 1996, Dell adachita upainiya wogulitsira pa intaneti, ndipo malo ogulitsira pa intaneti a Dell panthawiyo akhala akugulitsa malo ogulitsa pa intaneti mpaka pano," adatero. adatero Steve Jobs panthawiyo. "Ndi sitolo yathu yapaintaneti, tikukhazikitsa mulingo watsopano wamalonda a e-commerce. Ndipo ndikuganiza tikufuna kukuwuzani, Michael, kuti ndi zinthu zathu zatsopano, sitolo yathu yatsopano, komanso kupanga kwathu, tikukutsatirani, bwenzi langa, " adatero kwa Michal Dell.
Apple Store yachita bwino kwambiri kuyambira pachiyambi. M'mwezi wake woyamba, idapanga Apple $ 12 miliyoni - pafupifupi $ 730 patsiku, zomwe ndi magawo atatu mwa magawo atatu a ndalama zomwe Dell amapeza tsiku lililonse kuchokera kusitolo yake yapaintaneti m'miyezi isanu ndi umodzi yoyambirira. Komabe, kasamalidwe ka Apple Store yapaintaneti panthawiyo komanso masiku ano sikungafanane. Apple simasindikizanso ziwerengero zenizeni za malonda ake, ndipo m'ma XNUMX sizinapindule ndi mautumiki monga momwe zimachitira masiku ano.
Izo zikhoza kukhala chidwi inu
Petr Škuta Kukhazikitsidwa kwa malonda a pa intaneti kunali kofunika kwambiri kuti Apple abwererenso bwino ndikubwerera kumsika. Masiku ano, Apple e-shop ndi gawo lofunikira pabizinesi yamakampani. Kampaniyo imagwiritsanso ntchito webusayiti yake kuti ikwezedwe, ndipo ikangoyitsitsa kwakanthawi pazinthu zatsopano, sizopanda chidwi ndi media. Mizere kutsogolo kwa masitolo a Apple pang'onopang'ono ikukhala chinthu chakale - anthu amagwiritsa ntchito zoikiratu pa e-shopu ndipo nthawi zambiri amadikirira malonda awo omwe amalota m'nyumba zawo. Kampaniyo sikufunikanso maunyolo kapena othandizira ogulitsa. Kumbuyo kwa zomwe zingawoneke ngati zosavuta poyang'ana koyamba, pali ntchito yambiri, khama ndi zopanga.
Chitsime: Apple Insider
