Michal Ždanský Posachedwa pakhala zaka zitatu kuyambira pomwe woyambitsa mnzake wa Apple, CEO komanso wamasomphenya Steve Jobs wamwalira. Pa udindo wake monga mkulu wa Apple, adalimbikitsa bungwe kuti akhazikitse Tim Cook, mpaka nthawiyo mkulu wa opareshoni, zomwe bungwelo lidachita popanda kusungitsa. Popeza kusintha kwakukuluku mu kasamalidwe kapamwamba ka Apple, zambiri zasintha pakuwongolera. Ngati tifanizira mamembala ake kuchokera ku 2011 asanatuluke Steve Jobs ndipo lero, tikupeza kuti anthu asanu ndi mmodzi akhalabe kuchokera pa khumi oyambirira mpaka lero, ndipo kumapeto kwa September / October padzakhala ngakhale pang'ono. Tiyeni tiwone palimodzi zomwe zasintha mu utsogoleri wa Apple pazaka zitatu zapitazi.
Steve Jobs -> Tim Cook
Steve Jobs atadziwa kuti chifukwa cha matenda ake sakanathanso kuyang'anira kampani yomwe adayambitsa ndikuyikanso mapazi ake atabwerera, adasiya ndodo kwa mkulu wake Tim Cook, kapena m'malo mwake adalimbikitsa chisankho chake ku bungwe la oyang'anira, amene anachita zimenezo. Jobs adasungabe udindo wake ku Apple ngati wapampando wa bungweli, atadwala mwezi umodzi atasiya ntchito. Steve anaperekanso uphungu wofunikira umene Cook wanenapo kangapo: osati kufunsa zomwe Steve Jobs angachite, koma kuchita zabwino.
Motsogozedwa ndi Tim Cook, Apple sinawonetsebe gulu lililonse lazinthu zatsopano, koma ndiyenera kutchula, mwachitsanzo, mapangidwe osinthika a Mac Pro kapena iPhone 5s yopambana kwambiri. Tim Cook wanena kangapo kuti tiyenera kuyembekezera china chatsopano chaka chino, nthawi zambiri timalankhula za wotchi yanzeru kapena chipangizo china chofananira ndi Apple TV yatsopano.
Tim Cook -> Jeff Williams
Tim Cook asanakhale wamkulu wa Apple, anali paudindo wa mkulu wa opareshoni, zomwe zimaphatikizapo, mwachitsanzo, kukonza maukonde a ogulitsa, kugawa, mayendedwe, ndi zina zotero. Cook amaonedwa kuti ndi katswiri m'munda wake ndipo adatha kukongoletsa tcheni chonsecho mpaka pomwe Apple sasunga zinthu zake ndikuzitumiza mwachindunji kumasitolo ndi makasitomala. Adatha kupulumutsa mamiliyoni a Apple ndikupanga unyolo wonse kukhala wothandiza kwambiri.
Jeff Williams, yemwe anali kudzanja lamanja la Cook kuyambira masiku ake ngati COO, adatenga ntchito zake zambiri. Jeff Williams si nkhope yatsopano, wakhala akugwira ntchito ku Apple kuyambira 1998 monga mtsogoleri wapadziko lonse lapansi. Asanatenge udindo wa Tim Cook, adakhala ngati wachiwiri kwa Purezidenti wa Strategic operations, udindo womwe adasunga. Tim Cook atasankhidwa kukhala CEO, mphamvu zowonjezera za COO zidasamutsidwa kwa iye, ndipo ngakhale udindo wake sunena choncho, Jeff Williams ndi Tim Cook wa nthawi yatsopano ya Apple pambuyo pa Ntchito. Zambiri za Jeff Williams apa.
Scott Forstall -> Craig Federighi
Kuwombera Scott Forstall chinali chimodzi mwazinthu zazikulu kwambiri zomwe Tim Cook adayenera kupanga ngati wamkulu wamkulu. Ngakhale Forstall adathamangitsidwa mu Okutobala 2012, nkhaniyi idayamba kale kwambiri ndipo idawonekera mu June 2012 pomwe Bob Mansfield adalengeza kuti wapuma pantchito. Monga Walter Isaacson amanenera mu mbiri yake yovomerezeka ya Steve Jobs, Scott Forstall sanatenge zopukutira bwino ndipo sanagwirizane bwino ndi Bob Mansfield ndi Jony Ive, wopanga khothi la Apple. Scott Forstall nayenso anali ndi zolephera zazikulu ziwiri za Apple pansi pa lamba wake, choyamba Siri yodalirika kwambiri, ndipo kachiwiri fiasco ndi mapu ake. Kwa onse awiri, Forstall anakana kutenga udindo ndikupepesa kwa makasitomala.
Pazifukwa zosalunjika zomwe amalepheretsa mgwirizano m'magawo onse a Apple, Forstall adathamangitsidwa ku Apple, ndipo mphamvu zake zidagawika pakati pa anthu awiri ofunikira. Kukula kwa iOS kudatengedwa ndi Craig Federighi, yemwe adatchedwa SVP ya pulogalamu ya Mac miyezi ingapo yapitayo, mapangidwe a iOS adaperekedwa kwa Jony Ive, yemwe udindo wake wasinthidwa kuchoka ku "Industrial Design" kukhala "Design". Federighi, monga Forstall, adagwira ntchito ndi Steve Jobs m'nthawi ya NEXT. Atalowa ku Apple, adakhala zaka khumi kunja kwa kampani ku Ariba, komwe adakwera kukhala Wachiwiri kwa Purezidenti wa Internet Services ndi Chief Technology Officer. Mu 2009, adabwerera ku Apple ndikuwongolera chitukuko cha OS X kumeneko.
Bob Mansfield -> Dan Riccio
Monga tafotokozera pamwambapa, mu June 2012 Bob Mansfield, Wachiwiri Wachiwiri Wachiwiri wa Hardware Engineering, adalengeza kuti apuma pantchito, mwina chifukwa cha kusagwirizana ndi Scott Forstall. Miyezi iwiri pambuyo pake, Dan Riccio, wakale wakale wa Apple yemwe adalowa nawo kampaniyi mu 1998, adasankhidwa kukhala wachiwiri kwa purezidenti wazopangapanga ndipo kuyambira pamenepo wakhala akuchita nawo zinthu zambiri zomwe Apple imapanga.
Komabe, panthawi yomwe Riccio adasankhidwa kukhala SVP ya hardware engineering, Bob Mansfield adabwereranso kwa zaka ziwiri, ndikusiya anthu awiri ali ndi udindo womwewo panthawi imodzi. Pambuyo pake, udindo wa Bob Mansfield unasinthidwa kukhala "Engineering" ndipo kenako adasowa ku Apple management. Panopa akugwira ntchito pa "ntchito zapadera" ndipo amapereka malipoti mwachindunji kwa Tim Cook. Zikuganiziridwa kuti zinthu zapaderazi ndi zamagulu atsopano omwe Apple akufuna kulowa nawo.
Ron Johnson -> Angela Ahrendts
Msewu wochokera ku Ron Johnson kupita ku Angela Ahrendts yemwe ali wamkulu wa malonda ogulitsa sizinali zabwino monga momwe zingawonekere. Pakati pa Johnson ndi Ahrendts, udindowu unagwiridwa ndi John Browett, ndipo kwa chaka chimodzi ndi theka, mpando woyang'anira uwu unali wopanda kanthu. Ron Johnson amaonedwa kuti ndi tate wa Apple Stores, chifukwa pamodzi ndi Steve Jobs, pa zaka khumi ndi chimodzi akugwira ntchito ku kampani ya maapulo, adatha kumanga masitolo ogulitsa njerwa ndi matope omwe aliyense amasirira Apple. Ndicho chifukwa chake Johnson atachoka kumapeto kwa chaka, Tim Cook anayang'anizana ndi chisankho chofunika kwambiri chofuna kulemba ntchito m'malo mwake. Pambuyo pa theka la chaka, pomalizira pake adalozera kwa John Browett, ndipo monga momwe zinakhalira patangopita miyezi ingapo, sikunali chisankho choyenera. Ngakhale Tim Cook alibe cholakwa, ndipo ngakhale Browett anali ndi zochitika zambiri pamunda, sakanatha kugwirizanitsa malingaliro ake ndi a "Apple" ndipo adayenera kusiya ntchito.
Masitolo a Apple anali osayendetsedwa kwa chaka chimodzi ndi theka, gawo lonselo linali kuyang'aniridwa ndi Tim Cook, koma patapita nthawi zinaonekeratu kuti malonda ogulitsa analibe mtsogoleri. Atafufuza kwa nthawi yayitali, Cook atadziwa kuti sayeneranso kufikira, Apple adapeza mphotho yayikulu kwambiri. Anakopa Angela Ahrendts kuchokera ku nyumba ya mafashoni ku Britain Burberry kubwerera ku United States, mtsogoleri wamkulu wotchuka padziko lonse lapansi yemwe adapanga Burberry kukhala imodzi mwazinthu zapamwamba komanso zopambana masiku ano. Palibe chophweka chomwe chikuyembekezera Ahrendts ku Apple, makamaka chifukwa, mosiyana ndi Johnson, sadzakhala woyang'anira malonda, komanso malonda a pa intaneti. Kumbali inayi, ndikuchokera ku Burberry kuti ali ndi chidziwitso chachikulu pakulumikiza maiko enieni komanso pa intaneti. Mutha kuwerenga zambiri za kulimbitsa kwatsopano kwa oyang'anira apamwamba a Apple mu mbiri yayikulu ya Angela Ahrendts.
Peter Oppenheimer -> Luca Maestri
Pambuyo pa zaka khumi ndi zisanu ndi zitatu ku Apple, wachiwiri wake wamkulu ndi CFO, Peter Oppenheimer, adzasiyanso kampaniyo. Adalengeza izi kumayambiriro kwa Marichi chaka chino. Zaka khumi zapitazi zokha, pomwe adagwira ntchito ngati CFO, ndalama zapachaka za Apple zidakula kuchoka pa $8 biliyoni mpaka $171 biliyoni. Oppenheimer akuchoka ku Apple kumayambiriro kwa September / October chaka chino kuti athe kukhala ndi nthawi yochuluka ndi banja lake, akutero. Adzasinthidwa ndi Luca Maestri wodziwa zambiri, yemwe adalowa ku Apple chaka chimodzi chapitacho ngati wachiwiri kwa pulezidenti wa zachuma. Asanalowe ku Apple, Maestri adakhala CFO ku Nokia Siemens Network ndi Xerox.
Eddy Cue
Chimodzi mwa zisankho zazikulu zoyambirira zomwe Tim Cook adapanga atatenga udindo wa CEO chinali kukwezera mutu wakale wa iTunes kukhala wamkulu wa Apple ngati wachiwiri kwa purezidenti wa mapulogalamu ndi ntchito za intaneti. Eddy Cue anali wofunikira kwambiri pazokambirana, mwachitsanzo, zojambulira kapena makanema apakanema ndipo adachita gawo lalikulu pakupanga iTunes Store kapena App Store. Pakali pano ali ndi ntchito zonse zapaintaneti zotsogozedwa ndi iCloud, masitolo onse a digito (App Store, iTunes, iBookstore) komanso adatenga udindo wa iAds, ntchito yotsatsa yamapulogalamu. Poganizira udindo wa Cue ku Apple, kukwezedwa kwake kunali koyenera.
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