Chosankha Apple Raj Aggarwal, yemwe amagwira ntchito pakampani yolumikizirana matelefoni yotchedwa Adventis. Adakumana ndi Steve Jobs kawiri pa sabata kwa miyezi ingapo, mu zokambirana za Ogasiti 15, akufotokoza momwe Steve Jobs adalimbikitsira wogwiritsa ntchito ku US AT&T kuti apereke ntchito zake ku iPhone, kutengera mgwirizano womwe sunachitikepo wogawana phindu.
Mu 2006, Adventis pamodzi ndi Bain & Co. ogulidwa ndi CSMG. Aggarwal adagwira ntchito kumeneko ngati mlangizi mpaka 2008 asanachoke ku kampaniyo kuti akapeze Boston-based Localytic.
Localytic ili ndi antchito opitilira 50 ndipo "imapereka ma analytics ndi nsanja zotsatsa ku mapulogalamu am'manja omwe akuyenda pazida biliyoni, zopitilira 20. Makampani omwe amagwiritsa ntchito Localytic kutsogolera kugawa kwawo ndalama zotsatsa mafoni kuti apititse patsogolo phindu la makasitomala awo akuphatikizapo Microsoft ndi New York Times, "akutero Aggarwal.
Monga aliyense akudziwa, mu June 2007, pamene Jobs adayambitsa iPhone koyamba, adachita mgwirizano ndi AT&T, malinga ndi zomwe Apple adzalandira gawo lazopeza kwa wogwiritsa ntchitoyo. Kafukufuku wopangidwa ku Harvard Business School ndipo amatchedwa Malingaliro a kampani Apple Inc. mu 2010 akulemba kuti: "Monga chonyamulira chokha cha US ku iPhone, AT&T yavomereza mgwirizano wogawana phindu womwe sunachitikepo. Apple inkalandira pafupifupi madola khumi pamwezi kwa aliyense wogwiritsa ntchito iPhone, zomwe zinapatsa kampani ya apulo ulamuliro pa kagawidwe, mitengo ndi mtundu. ”
Aggarwal, yemwe ankagwira ntchito kwa Adventist, yemwe adalangiza Jobs kumayambiriro kwa 2005, akuti Jobs adatha kupanga mgwirizano ndi AT & T chifukwa cha chidwi chake pazambiri za iPhone, chifukwa cha khama lake kuti apange ubale ndi onyamula katundu, chifukwa kuthekera kopanga zopempha zotere, zomwe ena adzapeza kukhala zosavomerezeka, komanso kulimba mtima kubetcha pazotheka zazikulu zamasomphenyawa.
Ntchito zidanenedwa kuti ndizosiyana ndi ma CEO ena omwe adapatsa Aggarwal kuti agwiritse ntchito njira. "Ntchito zinakumana ndi CEO wa aliyense wogwira ntchito. Ndinadabwitsidwa ndi kulunjika komanso kuyesetsa kwake kusiya siginecha yake pazonse zomwe kampaniyo idachita. Anali ndi chidwi kwambiri ndi zambiri ndipo ankasamalira chilichonse. Adachita," akukumbukira Aggarwal, yemwenso anachita chidwi ndi mmene Jobs analili wololera kuika moyo pachiswe kuti masomphenya ake akwaniritsidwe.
"Pamsonkhano wina wachipinda chochezera, Jobs adakhumudwa chifukwa AT&T amawononga nthawi yambiri akudandaula za kuopsa kwa mgwirizanowo. Chotero iye anati, ‘Mudziŵa chimene tiyenera kuchita kuti asiye kudandaula? Tiyenera kulipira AT&T madola biliyoni imodzi ndipo ngati mgwirizano sugwira ntchito, atha kusunga ndalamazo. Choncho tiyeni tiwapatse ndalama zokwana madola biliyoni imodzi n’kuwatsekera.’ (Apple inali ndi ndalama zokwana madola mabiliyoni asanu panthawiyo). akufotokoza zovuta za Aggarwal.
Ngakhale Jobs sanapereke ndalama za AT&T, kutsimikiza mtima kwake kutero kunasangalatsa Aggarwal.
Aggarwal adawonanso kuti Jobs ndi wapadera pazofuna zake zodabwitsa, akufotokoza: "Ntchito zinati, 'Kuyimba mopanda malire, deta ndi kutumiza mameseji kwa $ 50 pamwezi - ndi ntchito yathu. Tizifuna ndi kutsatira chinthu choipa chimene palibe amene angafune kuchilandira.' Atha kubwera ndi zofuna zankhanza zotere ndikumenyera nkhondo - kuposa wina aliyense. "
Ndi iPhone, AT&T posakhalitsa idakhala ndi phindu lowirikiza kawiri pa omwe akupikisana nawo. Malinga ndi kafukufukuyu Malingaliro a kampani Apple Inc. mu 2010 AT&T inali ndi ndalama zapakati pa wogwiritsa ntchito (ARPU) ya $95 chifukwa cha iPhone, poyerekeza ndi $50 kwa onyamula atatu apamwamba.
Anthu ku AT&T adanyadira zomwe adachita ndi Jobs, ndipo adafuna chilichonse chomwe Apple idapereka. Malinga ndi kuyankhulana kwanga mu February 2012 ndi Glen Lurie, pulezidenti wa Emerging Enterprises and Partnerships, mgwirizano wapadera wa AT&T ndi Apple unali mwa zina chifukwa cha Lurie kuti adzipangire mbiri ndi Jobs ndi Tim Cook potengera kukhulupirika, kusinthasintha, komanso kupanga zisankho mwachangu. .
Monga njira yopangira chidaliro chimenecho, Ntchito zimayenera kuwonetsetsa kuti mapulani a Apple a iPhone sangawululidwe kwa anthu, ndipo Lurie ndi gulu lake laling'ono mwachiwonekere adatsimikizira Jobs kuti anali odalirika pazambiri zamalonda za iPhone.
Zotsatira zake zinali kuti AT&T inali ndi mwayi wopereka chithandizo cha iPhone kuyambira 2007 mpaka 2010.
Wangwiro! :)
Ngati mukufuna kuchita bwino, muyenera kuchita nokha :-) Palibe amene anamvetsa momwe pempho lowoneka ngati lopanda tanthauzoli lingakhale lofunikira pamasitepe otsatirawa pokwaniritsa masomphenya enieni...
Mwachidule, bizinesi yabwino :-)