Tsekani malonda

Apple ndi kampani yomwe simapereka chithunzithunzi pansi pa chitukuko chake, ngakhale zinthu zitasintha pang'ono pazaka. Za Steve Ntchito chifukwa kunali kosatheka kupeza chilichonse chomwe chikuchitika pakati pa anthu. Mwachitsanzo, Adamu akulemba za izo Lashinsky, mwachitsanzo, wolemba bukulo mkati Apple: Bwanji ndi America's kwambiri Wosilira ndi Zobisalira Company kwenikweni Ntchito. 

Kupanga malingaliro 

Apple imadziwika kuti imayika mapangidwe patsogolo. Ndipo zonse zimagwirizana ndi mawonekedwe azinthu zamunthu. Inde, osati Steve Jobs yekha, komanso mtsogoleri wakale wa mapangidwe, Jony Ive, anali ndi ngongole zambiri pa njirayi. Sanasamale za kuchuluka kwa ndalama zomwe zotsatira zake zingawononge kapena ngati zinali zothandiza. Inali chabe nkhani ya momwe mankhwalawo amawonekera, ndipo ena onse amayenera kutsatira. Chifukwa cha izi, ambiri adatengera mawonekedwe azinthuzo, chifukwa zidali zapadera.

Ndiye, pamene magulu okonza mapulani apanga chinthu chatsopano, nthawi zambiri amachotsedwa ku kampani yonse. Iwo ali ndi maulamuliro awoawo komanso mabungwe operekera malipoti momwe akuyendera. Choncho amaika maganizo awo pa ntchito yawo ndipo saganiziranso zina zonse. Palinso anthu osankhidwa omwe amasamalira zolinga zaumwini monga kuti ndani ali ndi udindo pa ndondomeko yanji komanso pamene mapangidwe omaliza adzakhala okonzeka.

Njira yachitukuko 

Ndiye palinso gulu lalikulu la kampaniyo, lomwe limakhala ndi misonkhano pafupipafupi pomwe magawo ake amakonzedwa. Apple ili ndi mwayi pano chifukwa sikugwira ntchito pazinthu zosiyanasiyana nthawi imodzi. Ngakhale mbiri yake yakula, idakali yochepa poyerekeza ndi mpikisano - m'njira yabwino.

Pamene malonda akusintha kuchoka pakupanga kupita kukupanga, woyang'anira pulogalamu ya uinjiniya ndi manejala wapadziko lonse lapansi amalowa. Popeza Apple ilibe kupanga zake zokha (kupatula mbali zina za Mac Pro), awa ndi anthu omwe ali m'mafakitale opanga padziko lonse lapansi (mwachitsanzo, Foxconn ndi amodzi mwa ogulitsa kwambiri a Apple). Kwa kampaniyo, izi zili ndi mwayi wosadandaula za kupanga, komanso kuchepetsa ndalama zopangira. Ntchito ya oyang'anirawa ndikuwonetsetsa kuti zinthu zomalizidwa zimaperekedwa kumsika panthawi yoyenera komanso, pamtengo wokhazikitsidwa.

Mfungulo ndi kubwerezabwereza 

Koma kupanga kukayamba, antchito a Apple samayika mapazi awo patebulo ndikungodikirira. M'masabata anayi kapena asanu ndi limodzi otsatirawa, amayesa kuyesa kwamkati ku Apple. Gudumu ili limachitika mozungulira kangapo panthawi yopanga, pomwe zotsatira zake zitha kuwongolera pang'ono. Pambuyo kupanga kwenikweni ndi msonkhano kumabwera ma CD. Iyi ndi sitepe yotetezedwa kwambiri, yomwe mawonekedwe ndi mawonekedwe a chinthu chomaliza sayenera kuwululidwa kwa anthu. Ngati amva, mwina ndi zambiri kuchokera ku mizere yopanga.

Launch 

Pambuyo pakuyesa konse, mankhwalawa amatha kupita kumsika. "Nthawi" yomveka bwino imapangidwira izi, yomwe imalongosola maudindo ndi ntchito zomwe ziyenera kuchitika musanayambe kugulitsa. Ngati wogwira ntchito ataya kapena kuwapereka, akhoza kutaya udindo wawo ku Apple.

Pali ntchito yambiri kumbuyo kwa katundu wa kampani iliyonse, koma monga momwe tingawonere kuchokera ku chiweruzo ndi zotsatira zachuma, ndipo potsiriza komanso chidwi cha ogwiritsa ntchito, ndi ntchito yomveka. Njira zokhazikitsidwa zimatsimikiziridwa osati ndi zaka zingapo zokha, komanso ndi zinthu zopambana. N’zoona kuti zipangizo zina zimavutika ndi zowawa zinazake, koma n’zoonekeratu kuti kampaniyo imayesetsa kuziletsa m’njira iliyonse. 

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