Kuchokera ku mbiri ya Apple: Momwe filimu yoyamba inafikira pa iTunes

Kodi mumaidziwa filimu ya Purple Flowers kuyambira 2007? Sewero lachikondi, lotsogozedwa ndi Edward Burns komanso Selma Blair, Debra Messing ndi Patrick Wilson, silingatanthauze zambiri kwa owonera wamba. Koma kwa Apple, ndi chizindikiro cha chochitika chofunikira kwambiri. Purple Flowers inali filimu yoyamba kutulutsidwa pa nsanja ya iTunes.

Kanema wa Purple Flowers adawonetsedwa koyamba pa Tribeca Film Festival mu Epulo 2007, pomwe adayankhidwa bwino. Komabe, woyang’anira filimuyi, Edward Burns, ankada nkhawa ngati akanakhala ndi ndalama zokwanira zogawira ndi kulimbikitsa filimuyi, komanso ngati filimuyo idzatha kuzindikira anthu okonda mafilimu. Chifukwa chake omwe adapanga filimuyo pomaliza adaganiza zokhala ndi gawo losagwirizana - adaganiza zodumpha kumasulidwa kwamasewera achikhalidwe ndikupangitsa kuti ntchito yawo ipezeke pa nsanja ya iTunes, yomwe panthawiyo inali ikupereka kale makanema kuti atsitsidwe kwa chaka chachiwiri.

Panthawiyo, kuwonekera koyamba kugulu kwa filimuyi sikunali kubetcha kotsimikizika, koma ma studio ena anali atayamba kale kukopana ndi njirayi. Mwachitsanzo, mwezi umodzi kuti Purple Flowers itulutsidwe mwalamulo pa iTunes, Fox Searchlight inatulutsa filimu yaifupi ya mphindi 400 kuti ikope omvera ku filimu yocheperako ya Wes Anderson ya Darjeeling - kalavani yaulereyo idatsitsa kupitilira XNUMX pa iTunes.

"Tili m'masiku oyambilira a bizinesi yamakanema," adatero Eddy Cue, yemwe panthawiyo anali wachiwiri kwa purezidenti wa Apple wa iTunes. "Mwachiwonekere tikufuna makanema onse aku Hollywood, koma timakondanso kuti titha kukhala njira yabwino yogawa nawonso opanga ang'onoang'ono," anawonjezera.

Ngakhale filimu yotchedwa Purple Flowers yaiwalika pakapita nthawi, omwe adayipanga sangakane mzimu watsopano komanso kulimba mtima kuyesa "njira yosiyana pang'ono yogawa" ndikulosera m'njira yomwe ikuwonetsedwera mwalamulo pazomwe zili pa intaneti.

Monga momwe moyo ndi khalidwe la okonda mafilimu zasintha, momwemonso Apple amapereka zinthu zomwe owerenga amawonera. Makanema amachezeredwa ndi owonera ochepa, ndipo kuchuluka kwa owonera makanema apa TV akutsikanso. Chaka chino, Apple idaganiza zokumana ndi izi poyambitsa ntchito yake yotsatsira, Apple TV+.

Chitsime: Chipembedzo cha Mac