Tsekani malonda

Papita nthawi yayitali kuchokera pomwe mawu ofunikira a Apple adabisidwa ndi zinsinsi zambiri. Lero ku 19: XNUMX nthawi yathu, kampani yaku California idzawulula ma aces ake, omwe CEO Tim Cook akubisala bwino m'manja mwake. Komabe, zomwe zasonkhanitsidwa pamisonkhano yaposachedwa ya Apple zitha kutiwonetsa momwe chiwonetsero chochititsa chidwi ku Flint Center chidzawoneka.

Dan Frommer wa khwatsi adadutsa mosamala m'mawu omaliza omaliza ndikulemba zomwe zasonkhanitsidwa ku infographics zomwe tingathe kuwerenga omwe adzapereke zatsopano komanso nthawi yomwe tingayembekezere. Kuwonetsedwa kwa zida zatsopano ndikofunikira kale kwa Apple ndi njira zake zonse. Pansi pa Steve Jobs, nthawi zambiri ankawonetsa munthu mmodzi, koma ngakhale pansi pa utsogoleri wa Tim Cook, omvera m'mabwalo owonetsera masewera satopa. Zambiri zomwe zasonkhanitsidwa ndi Dan Frommer zimachokera pazowonetsera khumi ndi ziwiri.

Kuyambira Januwale 2007, 27, pamene Steve Jobs adayambitsa iPhone yoyamba, pakhala zochitika makumi atatu, 88 zomwe Apple amasunga mu podcast yapadera mu iTunes Store. Pa avareji, zochitika izi ndi zazitali mphindi XNUMX ndipo mawonekedwe oyambira amakhala ofanana nthawi zonse: chiwonetsero chazocheperako, amuna ofunikira akampani pa siteji, kuwonetsa zinthu zatsopano ndikuwonetsa makanema awo kapena kupanga kwawo.

Chotanganidwa kwambiri

Pamene Apple inkatsogozedwa ndi Steve Jobs, njira yachidule inali yomveka bwino. Woyambitsa nawo kampaniyo adatulutsa mawu ofunikira, ndipo kuthekera kwake kogulitsa chilichonse popanda kukayika pang'ono kunatha kupambana ngakhale kasitomala wozengereza koposa kamodzi.

Pankhani yake yosaiŵalika, yomwe yatchulidwa kale kuchokera mu 2007, adakhala pa ola limodzi ndi theka. Pa nthawiyo, sankalola kuti aliyense aonetsetse. Pamene nthawi ikupita, Jobs anayamba kupereka nthawi yambiri kwa anzake, mkulu wa zamalonda Phil Schiller adakopa chidwi cha owonerera, ndi Scott Forstall, wokondedwa kwambiri wa Jobs, yemwe, komabe, adayenera kusiya ntchito atafika Tim Cook kuchokera ku Apple. , nthawi zambiri zinkawonekera.

Thanzi lake lidachitanso gawo lalikulu pakuchita kwa Steve Jobs. Anali Phil Schiller yemwe adalowapo pamene abwana palibe, ndipo nthawi ya Jobs pa siteji inachepa, ngati adatha kuwonekera pamaso pa omvera konse m'zaka zomaliza za moyo wake.

Wolowa m'malo mwake, Tim Cook, wosankhidwa ndi Jobs, akuchokera ku mbiya yosiyana. Woyamba wachete yemwe sachita bwino kwambiri. Ndicho chifukwa chake mutu wamakono wa Apple amasankha njira yosiyana - pazidziwitso zazikulu, amasintha kukhala mtundu wa msonkhano womwe umatsagana ndi pulogalamu yonse, koma amasiya zilengezo zofunika kwa anzake. Nkhani zama Hardware nthawi zambiri zimaperekedwa ndi Phil Schiller, ndipo posachedwa Craig Federighi wakhala akuwala kwambiri. Pa WWDC ya chaka chino, akuwonetsa OS X Yosemite ndi iOS 8, adadzitamandira komanso nthabwala.

Ngakhale mfundo zazikuluzikulu zamasiku ano siziyenera kukhala za mapulogalamu, titha kuyembekezera kukhalapo kwa Craig Federighi nthawi inonso. Apple ikanadzitsutsa yokha ngati ingalole wowonetsa wabwino kwambiri kukhala pamzere wakutsogolo.

Ponena za Tim Cook, nthawi zambiri amangotenga mphindi zosakwana 20 pa siteji. M'mawu oyamba, nthawi zonse amakumbukira kupambana kwa Apple, kupanga nthabwala ndi kuseka pa mpikisano, ndiye panthawi yachidziwitso chachikulu amaonetsetsa kuti "kuwulutsa" kumapitirizabe kangapo ndi mawu achidule, ndipo pamapeto pake akunena kuti "zomwe mukufunikira." ndangowona, Apple yokha ingachite."

Zoseketsa kwambiri

Ngakhale ndizochitika makamaka atolankhani kapena opanga mapulogalamu pomwe Apple imapereka nkhani zake, itha kukhala ola limodzi kapena awiri popanda nthabwala za apo ndi apo. Craig Federighi yemwe watchulidwa kale adadziwonetsa yekha ngati wokamba bwino komanso wachikoka, koma nthawi yomweyo ngati nthabwala wamkulu.

Pachiwonetsero chomaliza, chomwe chidachitika pamsonkhano wa omanga mu June ndipo chidatenga mphindi 117, anthu opitilira 5000 adaseka kupitirira maulendo makumi asanu, ndipo Apple adawomba m'manja chifukwa chazanzeru zake pafupifupi ka zana. Chofunika kwambiri, kuseka sikuti nthawi zonse kumangotengera mpikisano, koma akuluakulu a Apple amadziwa kuseka okha ndi anzawo.

Izi zidawonetsedwa kangapo pa WWDC 2014 ndi Craig Federighi, pomwe mphindi 75 pa siteji Tim Cook adamutcha kuti Superman. Panthawi imodzimodziyo, abwana a mapulogalamu adapeza kuseka kawiri (pankhani iyi zabwino) kuposa Tim Cook ndi Phil Schiller pazochitika zisanu ndi chimodzi zapitazi.

Nthawi ya vumbulutso

Zachidziwikire, Apple sikuti imafika nthawi zonse, tiyeni timvetsetse nkhani zofunika kwambiri. Monga tanena kale, Tim Cook mwamwambo amayamba mawu ofunikira ndikubwerezanso komanso kukumbukira zomwe kampaniyo yachita posachedwa, ndipo kudikirira mphindi makumi kwa iPhone kapena iPad yatsopano. Omvera amadikirira motalika kwambiri kwa iPhone 3GS, yomwe Phil Schiller adapereka pambuyo pa mphindi 102. M'malo mwake, Apple idasunthira mwachangu ku nkhani ya zaka ziwiri zapitazo, pomwe Schiller adakwera siteji pasanathe kotala la ola.

Zachidziwikire, kuchokera pazidziwitso izi sitinganene kuti tidzawona liti iPhone 6 usikuuno kapena pomwe Apple ikuyenera kuyambitsa chipangizo chomwe chikuyembekezeka kuvala, koma titha kutsata zomwe Apple yakhala ikufika ku nkhani zomwe zikuyembekezeredwa kwambiri. ndipo nthawi zambiri. Pafupifupi, adayambitsa iPhone yatsopano mphindi 45 pambuyo poyambira, koma m'zaka zitatu zapitazi zakhala zikuchitika kale.

Komanso, latsopano iPhone si chinthu chokha kuyembekezera tsopano. Ndizotheka kuti Apple ikhazikitsa mafoni awiri atsopano, ndipo chidwi chochulukirapo chiyenera kuperekedwa ku chinthu chovala ngati iWatch. Ndipo ngati zongopeka za njira yolipirira mafoni zikwaniritsidwanso, Apple ipereka nthawi yayitali kuti idziwitse makasitomala mwatsatanetsatane za ntchito yake yatsopano. Chifukwa chake titha kuyembekezera mawu ofunikira a maola awiri, koma nthawi ino ndi "filler part of Tim Cook" ndikuyang'ana kwambiri zinthu zatsopano zomwe Phil Schiller ndi Craig Federighi apereka.

Koma kachiwiri, tiyenera kukukumbutsani kuti ngati wina akudziwa kudabwa kwathunthu ndikutuluka m'bokosi, ndi Apple. Choncho, zomwe zasonkhanitsidwa kuyambira zaka zaposachedwapa sizikutanthauza kalikonse. Ena amalankhulanso kuti Bob Mansfield, yemwe anali mkulu wa zida za Apple yemwe adasuntha molunjika motsogozedwa ndi Tim Cook zaka ziwiri zapitazo kuti adzagwire ntchito zamtsogolo, atha kuwonekera pa siteji pa kukhazikitsidwa kwa iWatch mwanjira yochititsa chidwi.

Chitsime: QZ
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