Adam Kos Phindu lamasewera la Apple mu ndalama za 2019 zidaposa zamakampani akuluakulu amasewera. Monga wogawa, idapeza zambiri kuchokera pamasewera omwe amapezeka mu App Store kuposa Nintendo, Microsoft, Activision Blizzard ndi Sony kuphatikiza. Izi zidawululidwa ndi mlandu womwe akulimbana nawo ndi Masewera a Epic (omwe adachita apilo pambuyo pa chigamulo). Zimangotsatira kuti Apple ndiye mfumu yamasewera a digito.
Kusanthula Wall Street Journal ikani phindu lochokera ku Apple mu 2019 pa $ 8,5 biliyoni. Amanenanso kuti ngakhale Apple sipanga masewera, ndi yamphamvu kwambiri pamsika. Komabe, pamilandu yamakhothi, Apple idati izi zomwe zidanenedwazo sizinali zolondola ndipo zidakwera kwambiri. Kusanthula komweku kumanenanso kuti ndalama zomwe Apple idasonkhanitsira kuchokera ku chindapusa chogawa ndi kugula mu-App ndi $ 2 biliyoni kuposa phindu lopangidwa ndi Nintendo, Microsoft, Activision Blizzard ndi Sony kuphatikiza (zidziwitso zamakampani amasewera zidachokera ku zolemba zawo zamakampani, Chiwerengero cha zopeza za Microsoft chinachokera ku zoyerekeza za akatswiri).
Zithunzi
Nintendo ndiwopanga masewera otsogola kumbuyo kwamasewera monga Super Mario, The Legend of Zelda kapena Fire Emblem Heroes. Nthawi yomweyo, ndi wopanga ma consoles. Zomwezo zimapita ku Xbox ya Microsoft kapena Sony's Playstation. Choncho si osewera ang'onoang'ono, koma aakulu kwambiri. Ngakhale zinali choncho, Apple adawayika m'thumba. Ndiye kuti, ngakhale kuwunika kwa WSJ kudadulidwa ndi madola mabiliyoni angapo, chifukwa Apple imati sichiwerengera mtengo wokhudzana ndi App Store. Pomaliza, zilibe kanthu kuti adawamenya, adalandira zomwezo, kapena zochepa pang'ono. Chofunikira ndichakuti Apple ndiye wosewera wamkulu kwambiri pamasewera amasewera.
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Mbiri yakale yamasewera
Chosangalatsa ndichakuti Apple sanachitepo nawo gawo ili. Mu App Store, adatulutsa poker yokha yam'manja Texas Hold'em ndi masewera a masewera monga msonkho kwa Investor wamkulu wa kampani, Warren Buffet, zomwe sizidzapezekanso mu sitolo yake ya pulogalamu. Ngati simukuyenera kupanga masewera ake, kapena simukufuna kutero pazifukwa zina, koma mukuwona kuthekera kwakukulu momwemo, mumayifikira mosiyana. App Store sikanakhala pomwe ili popanda kupambana kwa iPhone. Chifukwa chake sitinganene kuti mupanga sitolo yeniyeni ndipo bizinesi yanu idzayenda bwino. Apple inangolumikiza chinthu chopambana ndi ntchito yabwino ndipo tsopano ikupindula nazo. Kodi pali chifukwa chomuimba mlandu? Madivelopa akwiya kuti akulandidwa, koma kachiwiri, kodi aliyense akanakhala kuti Apple sinawathandize kugawa?
Chifukwa cha App Store, tilinso ndi kugula mu-App ndi mtundu wotchedwa freemium. Masewerawa ndi aulere ndipo adzapereka zinthu zochepa. Mukufuna zambiri? Gulani mitu imodzi, ziwiri, zitatu. Mukufuna zida zambiri? Gulani mfuti ya submachine, rocket launcher, mfuti ya plasma. Kodi mukufuna zovala zaulemu? Valani ngati loboti kapena gologolo. Koposa zonse, mutilipirenso pa izo. M'mbuyomu, mu App Store munali masewera athunthu andalama zina popanda ma microtransactions ndi njira zawo zotchulidwira Lite. Munamukhudza mmenemo, ndipo pamene anafikira kwa inu, munamgulira Baibulo lonse. Simungapezenso izi mu App Store, zikuthanso kuchokera ku Google Play kwambiri. Ndizosavuta kupereka mtundu wonse wamutuwo ndikukankhira wogwiritsa ntchito pazogula payekhapayekha. Ndipo kuchokera ku kugula kulikonse kotereku, ndithudi, akorona owonjezera amatsanuliridwa mu Apple.
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Apple Arcade ngati mpulumutsi wotheka
Kampaniyo itazindikira kuti ikucheperachepera ndipo iyenera kubwerera, idayambitsa Apple Arcade. Pulatifomu yake yomwe opanga ena amawonjezerapo maudindo ndipo timalipira Apple kuti alembetse. Phindu lilipo kwa onse okhudzidwa. Sizomwe zimagunda bwino kwambiri ndi AAA pano, chifukwa palinso masewera wamba komanso osavuta, koma zidzakutengerani kanthawi kuti mudutse masewera 180. Zedi, malo owonetsera akadali ochepa, koma momwemonso Apple TV +. Ubwino wa Arcade wa Apple ndikuti imakhala ndi ndalama zokhazikika kuchokera kwa osewera omwe amangogula zina mu App Store mophulika.
Zithunzi
Chifukwa chake Apple sapanga masewera, ndipo ngakhale amamudera nkhawa kuposa wina aliyense. Chothandizira chake chofunikira ndi sitolo ndi nsanja yokhayo yomwe imagawa masewera ndi iPhone, mwachitsanzo, iPad kapena Mac, yomwe mutha kusewera masewerawa. Pofika kumapeto kwa 2020, panali kale ma iPhones biliyoni imodzi padziko lapansi. Ndipo ndiwo maziko ambiri a osewera omwe samangonyamula foni m'matumba awo, komanso masewera amasewera. Sony kapena Microsoft ikagulitsa ma consoles omwewo, amayandikira phindu la Apple. Mpaka nthawi imeneyo, ndalama zomwe makampani akuluakulu ochita masewerawa amapeza ziyenera kuwonjezeredwa.
