Chosankha Apple Tsiku loyamba la Phwando la Prague iCON lidapereka ndalama zolipira za ICON Business nkhani ndi zokambirana komanso mawu akuti "Apple ikusintha msika, tengerani mwayi". Akatswiri aku Czech ndi apadziko lonse lapansi anali ndi ntchito yowonetsa mapulogalamu ndi zida za Apple ngati zida zoyenera zotumizira makampani kwa omwe akufuna makamaka ochokera kumakampani. Ndikukuyendetsani mwachidule zonse zomwe zidakambidwa masana.
Horace Dediu: Momwe Apple Imapangira Msika ndi Malo Ogwirira Ntchito
Katswiri wodziwika padziko lonse wa Asymco mosakayikira anali wotchuka kwambiri ku ICON. Amadziwika kuti amafotokoza nkhani zokopa kuchokera kuzinthu zosasangalatsa monga ziwerengero ndi maspredishiti. Panthawiyi modabwitsa anayamba ndi chojambula cha Olomouc chozunguliridwa ndi anthu a ku Sweden kuchokera ku 1643. Iye anafotokoza kuti adzamvetsa makoma a mzindawo ngati fanizo la kusintha kwamakono kwa dziko loyenda. Izi zidatsatiridwa ndi zowonera zingapo zam'mbuyomu (mwachitsanzo, momwe Apple mubizinesi idakwezera malonda kuchokera ku 2% mpaka 26% pasanathe zaka zisanu ndi chimodzi; momwe zidachitikira kuti mu 2013 mwina ipeza ndalama zambiri kuposa makampani onse apakompyuta - Wintel - kuphatikiza, etc.).
Koma zonsezi zidapangitsa kuzindikira kuti sitikuwona chozizwitsa cha Apple, koma kusintha kofunikira kwa makampani onse, pomwe oyendetsa mafoni amatenga gawo lalikulu ngati njira yogulitsira yatsopano komanso yopambana yomwe sinachitikepo kale. Ananenanso zododometsa, pamene mafoni a m'manja akukulirakulira komanso kuyandikira mapiritsi (otchedwa phablets), pamene mapiritsi akucheperachepera ndi kuyandikira mafoni a m'manja, komabe malonda a onsewa ndi osiyana kwambiri - chifukwa mapiritsi amagulitsidwa "akale- zopangidwa ", kudzera mu "njira za PC", pomwe mafoni a m'manja kudzera mwa ogwiritsa ntchito.
Dediu adakhudzanso udindo wa iPad: ndi chipangizo chomwe chingathe kuchita zambiri zomwe nsanja zachikhalidwe (ma PC) angachite, koma nthawi zambiri m'njira zomwe sizikanatha kale, komanso "zozizira" komanso "zosangalatsa."
Ndipo ife tiri pa makoma amenewo kuyambira pachiyambi. Dedia amawona zam'tsogolo zomwe zimatchedwa computing yokopa, pamene nsanja siziyenera kumenyana wina ndi mzake ndikugonjetsa makoma, chifukwa anthu mkati ndi kumbuyo kwa makoma agwirizana kuti safunikiranso makoma. Amene akhutitsidwa papulatifomu nawonso amakhutiritsa ena ndi ena. IPad sikuyenda bwino kwambiri chifukwa cha kutsatsa komanso kukakamizidwa ndi Apple, koma pokopa ogwiritsa ntchito wina ndi mnzake ndikulowa mwaufulu kudziko lachilengedwe lomwe limalumikizidwa ndi iOS.
Makoma akuthupi ngakhale ophiphiritsa ataya tanthauzo. Lingaliro losangalatsa lidamveka pazokambirana: zida zolowera zidasintha kwambiri msika pakapita nthawi - zidachitika ndi mbewa (mzere wolamula udapereka mawindo), ndi kukhudza (mafoni am'manja, mapiritsi), ndipo aliyense ali ndi chidwi chofuna kudziwa zomwe zikubwera. chopambana chidzakhala.
Tomáš Pflanzer: Moyo wam'manja wa ma Czech pamaneti
Nkhani yotsatira inasonyeza kusintha kwakukulu kwa kalankhulidwe ndi kachitidwe. M'malo mwa wokamba nkhani wanzeru komanso wowona, wotanthauzira mawu watenga malo oyambira ofanana ("phukusi la data") mwanjira ina: m'malo mwa kusanthula zochitika, amasankha ngale ndi zodabwitsa ndikuseketsa omvera nawo. Mukadaphunzira, mwachitsanzo, kuti 40% ya aku Czechs ali kale pa intaneti pama foni awo am'manja, 70% ya mafoni awo ndi mafoni, ndipo 10% yaiwo ndi ma iPhones. Anthu ambiri angagule Samsung kuposa iPhone ngati akanatha kugula kwaulere. 80% ya anthu amaganiza kuti Apple imalimbikitsa ena (komanso kuchuluka komweko kwa "samsungists" kumaganiza choncho). Malinga ndi 2/3 ya Czechs, Apple ndi moyo, malinga ndi 1/3, Apple ndi kagulu kampatuko. Ndi zina zotero, zomwe timafika poyamba m'mawa, kaya foni kapena mnzathu (foni inapambana ndi 75%), kapena matsenga a crosswords, zomwe zimasonyeza, mwachitsanzo, kuti pali kawiri kawiri. okonda tchizi pakati pa eni iPhone kuposa eni ma OS ena.
Pomaliza, Pflanzer adayankha zomwe zikuchitika - NFC (yodziwika ndi 6% yokha ya anthu), ma QR codes (odziwika ndi 34%), mautumiki a malo (odziwika ndi 22%) - ndipo adauza makampani kuti mantra yamasiku ano iyenera kukhala mafoni. .
Mosiyana ndi Horace Dediu, yemwe adatchula kampani yake m'chiganizo chimodzi, adapereka (TNS AISA) ndi mbiri yamphamvu kumayambiriro, kumapeto ndi mawonekedwe a mpikisano wa mabuku pakati pa kuwonetserako. Ngakhale njira yosiyana yodziwonetsera yokha, muzochitika zonsezi anali maphunziro abwino komanso olimbikitsa.
Matthew Marden: Zida zam'manja ndi msika waku Czech wa mautumiki apakompyuta
Njira yachitatu komanso yomaliza yogwira ntchito ndi deta idatsatiridwa: nthawiyi inali kafukufuku wa IDC pazowona ndi zomwe zikuchitika pakugwiritsa ntchito matekinoloje am'manja ku Europe ndi ogwiritsa ntchito omaliza ndi makampani komanso poyerekeza ndi zomwe zikuchitika ku Czech Republic. Tsoka ilo, Marden adapereka ulaliki wotopetsa womwe umawoneka kuti udachoka m'masiku akale a Powerpoint (matebulo ndi template yotopetsa), ndipo zotsatira zake zinali zachilendo kotero kuti munthu samadziwa choti achite nawo: chilichonse chimanenedwa kukhala kusunthira kuyenda, msika ukusintha kuchokera ku mawu okhudzana ndi intaneti, zida zimagwira ntchito yofunika kwambiri, tikufuna kulumikizana kochulukira, zomwe zikuchitika m'makampani ndi BYOD - "bweretsani chipangizo chanu" etc. etc. etc.
Pamene omvera adamufunsa Marden pazokambirana ngati, chifukwa cha kuchuluka kwa deta yomwe adakonza, atha kuwulula manambala olondola kwambiri okhudza malonda a iPhone ku Czech Republic, adangopeza yankho lambiri lokhudza kufunika kwa ma iPhones.
Mfundo yakuti nkhaniyo inasiya omvera ozizira ikuwonekeranso kuti panthawiyi, m'malo mwa ndemanga ndi ndemanga (monga momwe zinalili ndi Dediu ndi Pflanzer), Twitter ankakhala ngati chakudya chamasana chokonzekera ...
Patrick Zandl: Apple - njira yopita ku mafoni
Malinga ndi ndemanga pa Twitter, nkhaniyo idasangalatsa omvera. Zandl ndi wokamba bwino kwambiri, kalembedwe kake kamachokera ku ntchito yapamwamba ndi chinenero, kumene kukhwima nthawi zambiri kumaphatikizidwa ndi kukokomeza, kufotokoza komanso kunyoza ulamuliro.
Ngakhale zonsezi, ndikuganiza kuti nkhaniyo sinali ya Business block konse. Kumbali imodzi, mlembiyo adangobwereza mitu kuchokera m'buku lake la dzina lomwelo ndikufotokozera momwe Apple inasinthira pambuyo pobwerera kwa Jobs ku kampani, momwe iPod ndi iPhone zinabadwira, kumbali ina, mwa lingaliro langa. , iye anaphonya tanthauzo la chipikacho (chidziwitso cha akatswiri, chitukuko cha mapulogalamu, malonda a malonda , zitsanzo zamabizinesi papulatifomu ya Apple, kutumizidwa kwamakampani) -chinthu chokhacho chomwe chimagwirizana kwambiri ndi chilengedwe chamakampani chinali kutseka kwanzeru kwa Zandla pofotokoza momwe kupambana kwa kampaniyo. IPhone idagwira makampani akuganiza kuti amadziwa zomwe ogwiritsa ntchito amafuna ndipo anali atazimitsidwa. Apo ayi, inali mtundu wa "nkhani zokondweretsa zakale", zomwe ndi mtundu waukulu ngati ukhoza kufotokozedwa (ndipo Zandl angathedi), koma kulipira zikwi zingapo (pamene bukhuli limawononga 135 CZK) sizikuwoneka. ngati zabwino ... bizinesi kwa ine.
Pokambiranapo Zandla adafunsidwa chifukwa chomwe adali ndi iPhone m'thumba osati Android. Adayankha kuti amakonda iCloud komanso amawona kuyang'anira kwakukulu kwazamalamulo komanso kuopa mikangano yapatent yomwe imagwira ntchito ndi Android.
Kodi nsanja ya Apple ikuyimirabe mwayi?
Kukambitsirana kwa gulu la tsogolo la msika, mwayi wamabizinesi kwamakampani, Apple ndi chikoka chake pazokonda za ogula zidasinthidwa ndi Jan Sedlák (E15), ndi Horace Dediu, Petr Mára ndi Patrick Zandl adasinthana.
Ophunzirawo adagwirizana kuti pomwe Android ipambana ogwiritsa ntchito ambiri, Apple imamenya kukhulupirika kwa ogwiritsa ntchito, kufunitsitsa kwawo kulipira zomwe zili ndi mapulogalamu, komanso kugwiritsa ntchito chilengedwe chonse. Zandl adanenanso za ufulu womwe Apple idabweretsa: osati ufulu wa data mumtambo, komanso ufulu wochotsa ku MS Office ndikupanga njira zina, zomwe palibe amene adayesapo kuchita m'mbuyomu ndipo aliyense (kuphatikiza Microsoft) adaganiza. zosatheka. Panalinso zokamba za chochitika chomwe nsanja sichimayendetsedwa kuti apambane ndi ndalama ndi misa, koma makamaka ndi masomphenya ndi chikoka. Zandl kenaka adazilemba ndi mizere yomwe idamveka pamawu a Twitter: "Ngati mukufuna kuchita bizinesi, muyenera kukhala osakhulupirira Mulungu." "Android ndi ya anthu osauka komanso a geek."
Ndipo mawu owopsa sanathere pamenepo: Mára ananena kuti kompyuta ndi chida cha "ntchito zolimba", pomwe iPad ndi "ntchito yolenga", ndipo Dediu, nayenso, adayamikira kufunikira kwa Windows 8 ndi Surface ngati chinthu wamba. chitetezo, njira yolepheretsa makampani kugula iPads. Zomwe Zandl anawonjezera kuti OS yatsopano kuchokera ku Microsoft ilibe zofunikira: gulu lodziwika bwino - chipangizocho chimakopedwa, makasitomala akale amakwiya kuti zomwe ankazoloŵera zasintha, ndipo makasitomala atsopano samapita ndipo samapita. ..
Ophunzirawo adakondwera ndi zokambiranazi, osati kokha: Dediu adadzitamandira pa Twitter kuti chimodzi mwazinthu zabwino kwambiri zochitira ku Prague ndikuti mutha kuyima pa siteji ndi mowa m'manja mwanu ...
Momwe osataya mazana masauzande pamapulogalamu
Kukambitsirana kumodzi kunalowedwa m'malo ndi kwina: nthawi ino motsogozedwa ndi Ondřej Aust ndi Marek Prchal, komanso Ján Illavský (mwa zina, wopambana wa AppParade), Aleš Krejčí (O2) ndi Robin Raszka (kudzera pa Skype wochokera ku United States of America) adalankhula za momwe ikukonzedwera kuchokera kumawonedwe osiyanasiyana kagwiritsidwe ntchito, momwe angasonkhanitsire zidziwitso zamawonekedwe ake ndi momwe amagwirira ntchito, momwe amapangidwira ndikusinthidwa, momwe amafikira ku App Store komanso momwe angawonetsetse kuti akusungabe chidwi pamenepo. Nthawi zambiri njira zosiyanasiyana zimatsutsana wina ndi mzake: mbali imodzi, kasitomala wovuta, wamitundu yambiri (O2), yemwe ali ndi magulu ndi malamulo okhwima pa zomwe akufuna, komano, njira ya Raszko, yomwe inaseketsa omvera: "makamaka, don. musalole kasitomala kusankha momwe ntchito yake idzawonekere ndikugwira ntchito."
Omvera amatha kudziwa zamitengo yosiyanasiyana pakupanga mafoni (400 mpaka 5 CZK pa ola limodzi) kapena nthawi yofunikira kuyambitsa pulogalamu (miyezi itatu mpaka miyezi isanu ndi umodzi). Mitu ina idayankhidwanso: kutsatsa koyambirira muzofunsira sikugwira ntchito, ndikofunikira kuti pakhale kulenga ndikuphatikiza mwachindunji imodzi mwa ntchito zomwe zimagwiritsidwa ntchito pakutsatsa; Ubale wamapulogalamu osiyanasiyana amtundu wa OS vs. intaneti yolumikizana yam'manja ndi zina zambiri.
Kukambitsirana kwa gululi kunali kosangalatsa, koma kunali kwautali komanso kosalongosoka. Owonetsera amayenera kukhala okhwimitsa zinthu komanso kukhala ndi masomphenya omveka bwino a zomwe angalandire kuchokera kwa alendo awo.
Petr Mára: Kugwiritsa ntchito ndi kuphatikiza nsanja ya Apple m'makampani
Chidziwitso chokhudza zomwe zimakhudzidwa mukafuna kutumiza chipangizo cha iOS kukampani. Mawu oyambawo anali ofotokozera zambiri za mawu amtundu wa iOS (Exchange, VPN, WiFi), kutsatiridwa ndi kufotokozera kwachitetezo chonse chomwe zida za iOS zimapereka (chipangizocho, data, network ndi mapulogalamu) ndipo pamapeto pake, mutu waukulu: ndi zida zotani zoyendetsera zida zambiri za iOS. Mára anayambitsa Apple Configurator, pulogalamu yaulere yomwe ingachite izi, komanso, mwachitsanzo, kugawa manambala ndi mayina pazida zilizonse, kuwonjezera mbiri kwa iwo (i.e. kulunzanitsa makonda azinthu zilizonse mu Zikhazikiko) ndikukhazikitsa mapulogalamu aulere ambiri.
Njira ina yogwiritsira ntchito chida ichi ndi mayankho osiyanasiyana pamlingo wa seva (omwe amatchedwa kasamalidwe ka zida zam'manja): Mára adapereka zina mwazo. meraki ndi zosankha zambiri pazokonda zake. Kugulidwa kochuluka kwa mapulogalamu a kampani kunakhala vuto lalikulu: sizingatheke mwachindunji ndi ife, pali njira (mwalamulo) zolepheretsa: popereka mapulogalamu (max. 15 patsiku - malire operekedwa mwachindunji ndi Apple) kapena ngakhale ndalama zothandizira antchito, ndipo amagula okha mapulogalamuwo. Ngongole yayikulu yamtsogolo.
Mapulogalamu am'manja ndi mabanki - zokumana nazo zenizeni
Kodi mungaganizire vuto lalikulu lachitetezo kuposa kupatsa makasitomala mwayi wopeza ndalama zawo kudzera pa pulogalamu yam'manja? Kukambitsirana kwina ndi oimira mabanki angapo ochokera ku Czech Republic kunali kokhudza izi. Ulaliki wokhawo womwe ndinauphonya chifukwa unali wapadera kwambiri komanso wolunjika kwambiri. Komabe, malinga ndi kuyankha kwa ophunzira, ndizosangalatsa kwambiri.
iPad ngati wapamwamba kasamalidwe chida
Nkhani yomaliza inayenera kuperekedwa ndi Petr Mára (pa kasamalidwe ka nthawi, ntchito, njira ndi zitsanzo za njira zogwirira ntchito nawo) pamodzi ndi Horace Dediu (chiwonetsero chamakono cha iPad). Pamapeto pake, Dediu yekhayo adalankhula popanda kufotokoza: poyamba adayankhula mochititsa chidwi za chiyambi cha kuwonetsera, pamene ulaliki wabwino sunapangidwe ndi mapulogalamu kapena template, koma ndi malingaliro atatu omwe wokamba nkhani ayenera kuganizira ndikugwiritsa ntchito - "ethos" (kulemekeza omvera), "pathos" (kukhudzana ndi omvera) ndi "logos" (ndondomeko yomveka ndi mfundo zomveka). Iye anayerekezera iPad ndi Twitter: malire ake kwa chiwerengero chenicheni cha otchulidwa amatikakamiza kuganizira liwu lililonse makamaka bwino, ndi malo okhwima ndi malamulo operekedwa ndi iOS ntchito mofananamo, malinga Dediu, kuthandiza ndende ndi bungwe maganizo.
Koma kenako, patatha tsiku lalitali, si omvera okha omwe adasowa mphamvu: Dediu adapereka pulogalamu yake yowonetsera iPad yotchedwa. Maganizo, yomwe ili yaulere (yokhala ndi zowonjezera zosiyanasiyana zotsika mtengo kuchokera $0,99 mpaka $49,99). Mosiyana ndi kugwira ntchito ndi deta, chinali chiwonetsero chochepa cha ntchito zosiyanasiyana zomwe Dediu ankakumbukira ndi kudumpha.
Zikuwonekeratu kuti kukhala ndi umunthu wotero ku Prague ndikopambana ndipo okonzawo ankafuna kumupatsa malo ochuluka momwe angathere, koma mwinamwake duel yoyambirira pakati pa okamba awiriwa ikanakhala yosangalala. Umu ndi momwe woyang'anira pulogalamu ya Icon Jasna Sýkorová adayenera kudzutsa omvera ndikuwauza kuti zatha ndipo akupita kwawo.
Kumbuyo kwa mawonekedwe ndi ntchito
Misonkhano siima ndi kugwa ndi okamba okha: okonza adagwira bwanji? Malingaliro anga, sizinali zoipa kwa nthawi yoyamba: malowa adasankhidwa bwino (zomangamanga zamakono za National Technical Library zimangogwirizana ndi mutu wa Apple), zotsitsimula, khofi ndi nkhomaliro zinali pamwamba pa muyezo komanso popanda mizere (ine ndinakumanapo ndi vuto linalake). zaka ziwiri za WebExpo yokhazikitsidwa kale, ndi okhawo ouma mtima kwambiri), okongola komanso opezeka paliponse. Dongosolo loyankha mosasinthasintha linali labwino kwambiri: pambuyo pa phunziro lililonse, zomwe mumayenera kuchita ndikutumiza SMS kapena jambulani nambala ya QR ndikulemba giredi kwa mphunzitsi aliyense, monga kusukulu, kapena ndemanga yaifupi.
Makhalidwe a othandizira nawonso akuyenera kutamandidwa: anali ndi maimidwe awo muholoyo ndipo nthawi zambiri anali okoma mtima komanso ofunitsitsa kuwonetsa zinthu zawo kwa aliyense ndikuyankha mafunso osatheka. Makiyibodi akunja a iPad mini, ma drive akunja okhala ndi mtambo ndi makanema otetezedwa mosakayikira adagunda. Iye anali chidwi chosilira BioLite CampStove, yomwe imatha kulipira foni yanu kuti isawotche ndodo.
Koma ndithudi panalinso mavuto: okonza mwachiwonekere sanali omveka bwino za WiFi. Kutengera ndi yemwe mudafunsa, mwina adatumizidwa kukulankhula koyamba kwa Petr Mára, komwe kukadayenera kutchulanso zofikira, kapena adakupatsani mawu achinsinsi pamaneti yosiyana kwambiri (mwachitsanzo, ndidalumikizidwa ndi WiFi yopangidwira kupanga. :). Kuphatikiza apo, chiyambicho chinali ndi slide yosasangalatsa ya mphindi 15, ndipo momwe ndingadziwire, zinali zotalika kokwanira kuti ambiri apeze "WiFi abs".
Kufunsira kunali kukhumudwitsa kwakukulu iCon Prague za iOS. Ngakhale idatuluka tsiku lomwe msonkhano usanachitike ndi makutu ong'ambika, sunapereke chilichonse koma pulogalamuyo: sikunali kotheka kuvotera, ndipo palibe chomwe chidawonekera mugawo la nkhani ndi zosintha tsiku lonse. Chitsanzo chodziwikiratu cha momwe osapangira ntchito mulimonse.
Ndikupangiranso kuwonjezera chowerengera chimodzi cha chaka chamawa: wojambula zithunzi yemwe adakonza zotengerazo ndipo pulogalamuyo mwachiwonekere samadziwa kusiyana pakati pa hyphen ndi hyphen, momwe angalembe masiku, malo, ndi zina zambiri.
Koma chiyani: palibe amene angapewe matenda aubwana. Kotero tiyeni tiyang'ane mwachidwi chaka chachiwiri ndipo mwinamwake mwambo watsopano, wautali.
Ndinapita ku ICON Business ndipo ndiyenera kuvomereza kuti sindinathe kufotokoza momwe ndimamvera nthawi yonseyo itatha. Onse Twitter ndi FB anali abuzz ndi chidwi ndipo ine sindinagawane izo. Sindinali wotsimikiza ngati sindinamvetsetse mutuwo kapena ngati ndimangoyembekezera china chake (osatinso, chosiyana). Ndidayembekezera zambiri kuchokera kunkhani yomaliza, yomwe idangochitika ngati kutsatsa kwa Perspective application. N’chifukwa chake ndasangalala chifukwa cha nkhaniyi, imene ikufotokoza mmene ndikumvera molondola. Ndikuthokoza okonza, ndine wokonda kwambiri ndipo ndidzachita nawo chaka chamawa. Ndikhala osamala kwambiri posankha komanso makamaka kulipira pulogalamuyo. PS Ndakhala ndikugwiritsa ntchito zinthu za Apple kuyambira 1992.
Zikomo chifukwa chachidule chodabwitsa. Komanso liwiro: kukhala ndi zolemba zazitali, zowunikira komanso zovuta patatha maola angapo chochitikacho; simukuwona zimenezo mdera lathu. Ndapitako ku Icon ndipo ndikuganiza kuti chinali chochitika chachikulu kupatula ndalama zolowera. (Ndakhala ndikugwira ntchito ndi Apple kuyambira 99.)