Tsekani malonda

Pamene nthawi yoyeserera ya Apple Music ya miyezi itatu ikutha pang'onopang'ono, ogwiritsa ntchito ambiri ayamba kuletsa umembala wawo kuti apewe malipiro osafunikira ndikubwerera ku mautumiki aulere monga Spotify. Tsopano, Jimmy Iovine, woyambitsa nawo Beats ndi CEO waposachedwa wa Apple Music, nayenso adanenapo za izi. Malingana ndi iye, makampani oimba nyimbo akukwiya ndipo ayenera kuyang'anitsitsa kwambiri Apple ndipo nthawi yomweyo athetse omwe akufuna kupindula popanda mtengo.

Polankhula pa Vanity Fair New Establishment Summit ku San Francisco, Iovine anali kunena za ntchito ya Spotify, yomwe imapereka umembala waulere komanso mtundu wolipira. Komabe, kupatula malonda ochepa omwe mungamve pakati pa nyimbo, palibe chifukwa choti ambiri akonzekere umembala wolipidwa - chifukwa chake anthu masauzande ambiri salipira nyimbo konse.

"Kale tinkafuna umembala waulere, koma lero zilibe phindu ndipo freemium ikukhala vuto. Spotify amangong'amba ojambula ndi mapulani awo a freemium. Apple Music ikhoza kukhala ndi mamiliyoni mazana a mamembala ngati titapereka chithandizo kwaulere, monga momwe amachitira, koma tikuganiza kuti tapanga china chake chomwe chingagwire ntchito, "adatero Iovine molimba mtima, yemwe, malinga ndi iye, akanakhala pano ngati utumiki unalephera, iye sanalinso.

Komabe, machitidwe enieni a ntchitoyi ali obisika, popeza Apple ikukana kupereka ziwerengero zatsatanetsatane za momwe anthu amagwiritsira ntchito ntchito yake. Mpaka pano, tangomva nambala imodzi kuchokera kwa iye m'miyezi yoposa itatu - kumayambiriro kwa June Anthu 11 miliyoni amamvera nyimbo kudzera pa Apple Music.

Komabe, panali zambiri zomwe zikuchitika kuzungulira Apple Music. Kumayambiriro kwa nthawi yoyeserera yaulere, woimba Taylor Swift, yemwe kuchokera ku Apple, adayambitsa chipwirikiti chachikulu adapempha kuti awonongedwe kwa ojambula ang'onoang'ono omwe amataya phindu panthawi yoyeserera. Malinga ndi Iovino, Apple mu vuto ili adasunga zabwino kwambiri, mmene akanatha, ndipo anayesa kuthetsa vutolo kuti onse apindule.

Kupatula apo, Spotify mwiniyo adayankhanso pamavuto omwe ali ndi umembala wa freemium. "Ndi zachinyengo Apple kutsutsa ntchito zathu za freemium ndikuyitanitsa kutha kwa mautumiki aulere palimodzi, popeza amapereka zinthu monga Beats 1, iTunes Radio kwaulere, ndikutikakamiza kuti tikweze mitengo yathu yolembetsa," adatero Jonathan Prince, Director of the International Communications.

Mfundo yakuti Apple imayesa kuthandizira wojambula aliyense inanenedwa kuti ndi chifukwa chake Iovine adalumikizana ndi Apple poyamba, chifukwa amadziwa ndalama zomwe zimagwirizanitsidwa ndi kukwezedwa. Iye mwini adathandizira akatswiri ambiri otchuka, motsogozedwa ndi Dr. Dre.

Ndi nthawi yokha yomwe idzafotokoze momwe nkhondo yolimbana ndi makampani oimba idzapitirire kusinthika, komabe, malinga ndi Iovine, ikuchepa ndipo njira ziyenera kuchitidwa kuti zitsitsimutse.

Chitsime: pafupi
.